Are you tracking the metrics that matter when it comes to your paid ads on social media? I put together this tutorial to show you
If you’re absolutely driven to drive traffic to your website from Facebook and you need a little help, we have a secret formula to guarantee
I’ll try my best to get my point across about Instagram & Facebook Reels without replacing the word ‘reel’ with ‘real’ over and over. It’s
Notice your traffic from Facebook is in steep decline? It’s by design. News has been de-prioritized in the Feed (notice, it’s not called News Feed
Have you picked up the Philadelphia Inquirer lately? You might not be in that particular newspaper market, but if you’re in the business of marketing
In the mood for something revolutionary on Social? How about this: Twitter just launched a brand new product concept that gives local news a creative
Love it or hate it, Apple’s iOS 14.5 privacy measures have dramatically changed the paid social advertising world. Marketers are panicking as subscription costs rise,
Newsrooms are already pumping out great content every day. SND Promotions finds it and turns it into the perfect ad. Here’s how – using proprietary
You’ll find a ton of Paid Social knowledge wrapped up into 20-minute webinars and content-rich blogs right here. Our goal was to make you an
While everyone on #TeamSND has a newsroom background, I was also part of the creative services and promotions world. I got into promotions because I
The sales playbook for local news orgs looks a lot different than it did 5 years ago. Most now include a wide array of agency-style
It’s a great revenue-producing activity – selling Branded Content on social. The biggest stumbling block is when you feel like you’re supposed to be the
Goals that are always top of mind (especially among newspapers) – grow your email newsletter list and get more subscriptions. We can help. But we’re going
This is the hottest way to drive Tune In and App Downloads for TV stations. The stations doing this are floored and we almost can’t
“SND’s Fast Track series gets to the point. It’s speedy and effective. The ultimate rush if you’re ready to kick your Paid Social Strategy into
Santa stopped by with an early stocking-stuffer this year – check out SND Dashboard’s newest feature: Location Tagging! You’ll now find a Location icon to
Since Instagram announced that they would begin testing what they call “private like counts” for a limited number of users worldwide, we’ve been scouring local
To everything there is a season, say The Byrds (look ’em up kids). Our legacy product, SND Campaigns, is riding off into the sunset in
Innovative newsrooms around the globe are incorporating social media into the daily newsroom workflow. Facebook, Twitter and Instagram have become regular sources for breaking news
GAINESVILLE, Fla. – Social News Desk (SND) was named to the University of Florida’s 2019 Gator100 during a ceremony on Feb. 22 at UF’s J.
Days after a 7.0 magnitude earthquake hit south-central Alaska, hundreds of aftershocks continued to roll through the state. As officials worked to restore infrastructure in
Here it comes gang, December. The November book is over, granted vacation requests are thinning the newsroom pool, and people in markets everywhere just aren’t
Social News Desk has confirmed through its Facebook Media Partnership that the current grace period for Branded Content posts which violate the new policy will
Building the next generation of technology for Social News Desk is more like a marathon than a sprint. We’ve been working hard for more than 18
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