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Now, (almost) Anyone Can Post Branded Content on Facebook

Up until now, only blue-check verified Facebook pages could post content using the branded content handshake tool () which allows a Page to bring in a third party sponsor for its post. Facebook has JUST changed this rule, so now ANYONE can request Branded Content approval and access to the handshake tool. Apply right here! You don’t have to be a verified…

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Are You Selling Sponsored Social Posts? You Should Be.

In what has emerged as the hottest trend in driving digital revenue for 2017, newsrooms are inking deals with advertisers to sponsor their social posts. Facebook’s late-2016 update to its Branded Content policy has opened up a world of opportunity for Verified news orgs to make money by posting with – and therefore on behalf…

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