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This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.

SND Promotions drives huge results for Sinclair’s The National Desk

Sinclair Broadcast Group recently expanded The National Desk, a national news broadcast, to 20 new markets across the United States. With goals of driving additional website traffic and increasing awareness of the broadcast, they enlisted SND Promotions to get the word out. Our Meta-certified Promotions team quickly launched a large-scale campaign that promoted local tune-in…

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Top 5 Newsletter Audience Acquisition Strategies That REALLY Work

Like mullets and tie-dye, email newsletters have made a comeback from the 90s in a big way. But unlike mullets and tie-dye, a winning strategy for your newsroom’s newsletters is really important! Your email subscribers give you a database of first-party data, help generate ad revenue, help generate membership and subscription revenue, and provide a…

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WDIV-TV rolls out forward-thinking newsletter strategy to acquire new digital audience.

The future is now for TV Newsrooms looking to diversify revenue streams and acquire new digital audience. While newspapers have in many ways gotten a head start here, television stations in local markets are starting to lean into new ways to boost engagement and ultimately create revenue online. For WDIV-TV in Detroit, MI, this means…

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How a national magazine brand grew its newsletter footprint using SND’s Ad Tech

Building new audience isn’t just about selling magazines for The New Republic – an unambiguously left-leaning national political magazine with a robust history going back more than 100 years to its founding in 1914. The 21st century version of the magazine is looking to newsletters and podcasts to round out its reach. And the magazine’s…

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Now hiring: Paid Social Specialist

Social News Desk is now seeking a full-time Paid Social Specialist to be a member of our new SND Promotions department. This is a hands-on role and is ideal for someone who loves to build and optimize successful social ads. The ideal candidate will have experience in paid social media. Applicants should have created, executed…

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The better way to boost posts on Facebook.

If you’re boosting posts on Facebook, chances are you’re looking to increase audience engagement, drive more people to certain content or generally promote awareness of your brand. Unfortunately, you’re also probably wasting a lot of money in the process. So instead of playing whack-a-mole with your marketing budget… consider this ROI-based strategy instead … Promote…

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