Category: Social Strategy

As we prepare to stuff ourselves silly with Thanksgiving dinner, we’d like to take a moment to think about a...

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We all know that videos on Facebook perform extremely well. Over the past year the number of video views per...

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The post on the left is a video post, missing a link to key information about the story. While the video is good, the viewer has no where to go to get updates. Whereas a link post (right) offers the great video -- indicated with a play button on the image -- as well as the full story and updates.

As my colleague Derek Drake likes to say, “News breaks on Twitter, and people talk about it on Facebook.” 2016...

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Think you’ve got the secret to success in social? Think again. Chances are some other newsroom has been there, done...

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