Growing lists through paid acquisition and warming leads through engaging content and marketing programs is an effective strategy in converting a casual reader into a paying customer.
If cutting down your cost-per-lead isn’t part of your plan to grow your audience, we’re confident in asking “why not?” The ability to acquire new
When it comes to spending ad dollars to reach your acquisition goals, SND’s Dynamic Ads technology blends AI with your highest-performing content to create a
What we’ve heard from ads clients over and over again is that SND not only delivers a better ROI on acquisition marketing but that it
Are you tracking the metrics that matter when it comes to your paid ads on social media? I put together this tutorial to show you
Support is winding down on Meta’s CrowdTangle platform and it’s one of those tools that most newsies can’t live without. Team SND has gleaned the
ICYMI: Facebook is moving away from news to focus more on its creator economy. What does this mean for newsrooms? It’s time to pick up
USA TODAY has grown into a digital leader in news reaching over 70 million unique visitors per month on average. Additionally, USA TODAY’s newsletters reach
Have you picked up the Philadelphia Inquirer lately? You might not be in that particular newspaper market, but if you’re in the business of marketing
Sinclair Broadcast Group recently expanded The National Desk, a national news broadcast, to 20 new markets across the United States. With goals of driving additional
Like mullets and tie-dye, email newsletters have made a comeback from the 90s in a big way. But unlike mullets and tie-dye, a winning strategy
The future is now for TV Newsrooms looking to diversify revenue streams and acquire new digital audience. While newspapers have in many ways gotten a
Building new audience isn’t just about selling magazines for The New Republic – an unambiguously left-leaning national political magazine with a robust history going back
It’s true, Q4 comes with candles, cookies and holiday cheer … but the one gift we’d all like to return is that inevitable increase in
It’s pretty common for newspapers to use Lead Gen ads on social to capture email addresses and newsletter subscribers. But the Record-Journal, a daily newspaper
Lead generation ads for newsletter signups is among the most powerful ways of capturing an audience who at first might be passersby, but eventually can
If you’re boosting posts on Facebook, chances are you’re looking to increase audience engagement, drive more people to certain content or generally promote awareness of
Once upon a time, you could give away a few ipads and gain 100,000 new Likes for your Facebook Page in a single weekend. With
When it comes to running acquisition ads for you to reach your goals, our Dynamic News Ads blend Artificial Intelligence with Real-World Journalism. Our method
If you’re running paid ads on social, keep tabs on your ads is important. You have to know you’re getting what you expect. Our paid
When it comes to placing ads on Facebook – you can roll the dice to find out what works and what doesn’t (putting your limited
When it comes to running ads, Facebook is daunting. The forever changing landscape means trying to keep up with constant changes – SND can save
If you’re in the business of running Facebook Ads, this is revolutionary. SND Campaigns lets the ad ops team see every single client they’re managing…all
Our Client Success Team is simply the best. Ask around… you’ll find newsroom after newsroom talking about the incredible support our clients receive. We draw
WBTV is on a mission. They’re looking to get more people in their market to download the WBTV News App. And as it turns out
The team at WKOW-TV in Madison, WI knows what’s hot…and it’s targeting 23,000 people in the station’s “hot zip codes” using the news team’s best
Village Media is pushing hard with its acquisition efforts and they’re leaning on SND’s Dynamic News Ads technology to make it happen. SND’s approach is
If you’re looking for a way to get more viewers, more sign-ups or more subscribers… look no further than your own newsroom. Believe it or
Let us show you how we can help you accomplish your goals on social media.
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