The social media broadcasting software built for news
Bring powerful social media automation and breaking news distribution into your daily workflows with a single, enterprise-grade platform deployed across every station in your group.
Trusted by leading broadcasters and news stations
Built by Journalists, for Journalists
When digital executives evaluate the best newsroom software, they look for tools built for the chaotic reality of live reporting. SND was engineered by ex-newsroom staff who knew that generic marketing dashboards fail when severe weather, election nights, or breaking stories hit.
From Social Feed to On-Air Display, Automatically
STEP 01
Curate Content Into a Playlist
Pull the best social content from across every platform and build it into a ready-to-air playlist.
STEP 02
Severe Weather
Deploy pre-built weather alerts, automated warning tracking, and curate eyewitness weather photos in one workflow.
STEP 03
Election Night
Handle live multi-platform coverage, monitor candidates, track local race results, and display viewer sentiment in real time.
From Dashboard to Any Screen
in the Building
SND On Air takes social content from your dashboard directly to any screen in your station, no new hardware required.
Studio video walls, newsroom monitors, lobby displays, and field setups all become an interactive social media wall using a standard web browser. This shifts social from a parallel digital workflow into a core asset for your live broadcast.
- Brand-Safe Display masks profiles, filters keywords, and updates feeds instantly during live breaking news
- Custom Graphics build templates that seamlessly match your station's existing on-air package
Publish What Matters First
SND Autopilot doesn't just post on a schedule. It prioritizes breaking news in its queue.
Priority queuing and CMS-triggered publishing fire the instant a story goes live on your station's website, removing manual steps during fast-moving coverage.
- Priority Queuing surfaces urgent local developments ahead of evergreen content automatically
- CMS-Triggered Publishing fires social posts the exact second a story goes live
- Automated Graphic Generation builds branded Story Cards without taxing your creative desk
Know Your Market Before You Air
Every newsroom competitor in your DMA is fighting for visibility on social media.
SND combines enterprise media monitoring with native social listening so your assignment desk can spot trends, track rival stations, and map coverage gaps before hitting the air, turning raw platform data into clean, actionable editorial leads.
- Market Scorecards benchmark your engagement directly against competitor newsrooms
- First Responder Tracking monitors police, fire, EMS, and public health feeds across your DMA
- Real-Time Media Monitoring identifies viral eyewitness videos before competing networks
Hyperlocal Reach Through Nextdoor
SND is the only social media management platform integrated with Nextdoor's News distribution program.
Reach verified neighbors in every zip code your station covers automatically through Autopilot or manually via targeted posts. For local TV stations, this unlocks a highly engaged community that generic brand tools cannot touch.
Made for the Moments That Matter
01
Breaking News
Autopilot coordinates cross-platform delivery, Story Cards generate graphics, and SND On Air pushes viewer updates to the studio wall.
02
Severe Weather
Deploy pre-built weather alerts, automated warning tracking, and curate eyewitness weather photos in one workflow.
03
Election Night
Handle live multi-platform coverage, monitor candidates, track local race results, and display viewer sentiment in real time.
04
Daily Newscast Prep
Producers pull viewer reactions, eyewitness videos, and social-native content into the rundown without leaving the dashboard.
Station Group Management at Scale
Broadcast groups managing dozens of station accounts need an all-in-one platform that scales securely across every market.
Unified Workspaces
Manage multiple station properties inside one centralized hub.
Enterprise Growth Reporting
Roll up analytics from individual stations to corporate stakeholder dashboards.
IT Compliance
Protect high-profile accounts with advanced permissions and native SSO.
U.S.-Based Support
Local human support around the clock from a team that knows publishing.
Trusted by the country's leading broadcast groups
SND is a trusted social media management partner with more than 15 years of experience helping newsrooms and agencies engage their audiences across every platform.
15+
Years serving U.S. newsrooms
100M+
Individuals informed per day
20x ROI
Saved weekly on publishing
SOC 2
Compliant & enterprise-ready
A Powerful Solution Trusted by Leading Newsrooms
Since 2010 we've supported the largest local news companies in the country with future-proof, always-on social media management tools built for the way newsrooms actually work. Built by people who came out of newsrooms. SOC 2 compliant. US-based human support, 24/7/365.
