Social, live on your broadcast.
Take social content from your SND dashboard to any screen in your station, with no new hardware required. On Air puts social media into live programming, a broadcast capability no generic scheduler offers.
Social Display Trusted by Leading Newsrooms
Curate a Playlist, On Air in Seconds
Whether you're covering breaking news, live streaming a meeting, or building a wall of viewer reaction, On Air gets social on screen fast.
Search and curate posts from Facebook, Instagram, X, Reddit, YouTube, Threads, your own website, and more, then drag and drop them into playlists.
- Edit text or mask names and avatars
- Lock in only what's ready to air
Styled to Your Package, Live on Any Screen
Create a template once and your team can pair it with any playlist.
Build templates with vertical or horizontal layouts, custom backgrounds, transparent backplates, broadcast-licensed fonts, animated backgrounds, and sponsor overlays.
- Each channel produces a URL your production team can load on any browser display
- From studio video walls to newsroom monitors, lobby displays, and mobile field setups
- One platform, every screen, no station hardware to replace
Control from Anywhere, Ready for Breaking News
Touch screen in the studio, desktop in the newsroom, tablet in the field.
Anywhere there's an internet connection, your team can control what's on air.
- On Air updates in real time, so you can be sure you're sharing the latest content
- Breaking news or weather templates built in advance are ready the moment news breaks
Brand Safe, Built into the Platform You Already Use
Custom playlists give producers final say on what airs, and profile masking hides identifying info when stories require it.
No surprises on the lower third. SND On Air isn't a separate product to license and integrate.
- Pulls directly from your existing SND searches, including Nextdoor neighborhood-level listening
- The same content your social team curates for posts can flow to your on-air displays with no second curation queue
- Manage who can publish to On Air, who can edit templates, and who can launch channels through SND's existing permissions structure
Built for the Development Teams Behind Large Newsroom Groups
The SND Customer API gives your developers direct, programmatic access to every connected social account.
Publish content, monitor delivery in real time, and pull post-level analytics, all without building or maintaining separate platform integrations.
- One API key authenticates every endpoint
- Publish, track delivery, and confirm with network-native post IDs
- SOC 2 compliant, HTTPS encrypted, US-based engineering support
Robust Social Media Software for Agencies and Their Clients
Agencies managing news, publisher, and broadcaster clients use SND as the underlying platform across their book of business.
If you are looking for scalable social media management for agencies, our multi-client account structures, permissions that scale, and unified reporting make SND the platform of choice for teams whose clients depend on speed and accuracy.
- Manage multiple client accounts in one workspace
- White-glove client onboarding from a US-based support team
- Scalable billing structures that grow from a single client to a full agency book
The Procurement Essentials Your IT and Legal Teams Expect
SOC 2 Compliant
Independently audited security and confidentiality standards that pass enterprise IT reviews. Many platforms in this space still can't say the same.
US-Based Human Support
Real people, not ticket queues, with average response times of 2 to 4 hours. Because breaking news doesn't respect business hours.
Secure Team Collaboration
Share access without sharing passwords. Advanced permission structures, restricted feature access, and two-factor authentication built in.
SSO Integration
SAML-based single sign-on for enterprise customers running identity providers.
Trusted by Newsrooms and Agencies
SND is a trusted social media management partner with more than 15 years of experience helping newsrooms and agencies engage their audiences across every platform.
15+
Years serving U.S. newsrooms
100M+
Individuals informed per day
16h+
Compliant & enterprise-ready
SOC 2
Compliant & enterprise-ready
A Powerful Solution Trusted by Leading Newsrooms
Since 2010 we've supported the largest local news companies in the country with future-proof, always-on social media management tools built for the way newsrooms actually work. Built by people who came out of newsrooms. SOC 2 compliant. U.S.-based human support.
