This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.
If you’re absolutely driven to drive traffic to your website from Facebook and you need a little help, we have a secret formula to guarantee results. SND Dynamic News Ads with the goal of web traffic is a great way to use your best content to drive clicks. One of our clients runs Facebook ads…
Midterm Elections are weeks away – and to get straight to the point, it comes with an important requirement (keyword: requirement) that you need to be aware of if you’re an admin on a Facebook Page. It’s imperative to take this step so you can keep posting to Facebook. Facebook is requiring ALL admins of Pages…
Traffic isn’t just about clicks from Facebook, you can drive Organic Traffic from both YouTube and TikTok which is why these two platforms are part of our 10-part blog series on new ways to drive traffic to your site. As you are probably already seeing, the traffic from Facebook is decreasing, but your opportunities to…
I’ll try my best to get my point across about Instagram & Facebook Reels without replacing the word ‘reel’ with ‘real’ over and over. It’s against my punny nature to not do it – annoying as it is. So, allow me to get it out of the way once – Reels are real right now….
As Meta deprioritizes news on Facebook and Instagram, traffic from there to news websites is likely to continue its downward trend. But let’s face it – getting traffic from Instagram to your website has never exactly been straightforward. Nonetheless, SND’s Newsin.bio feature makes it as simple as possible to get clicks from your Instagram audience….
If you’re like most newsrooms, the realization that clicks from the Facebook (News) Feed to your website are in a steady decline has you feeling on edge. But this new-normal doesn’t have to spell disaster for your social media referrals. In this Social News Desk blog series, we’re exploring the MANY different ways you can…
Notice your traffic from Facebook is in steep decline? It’s by design. News has been de-prioritized in the Feed (notice, it’s not called News Feed anymore). But, you’re the master of your own domain and there are other ways to get clicks. SND is bolstering you with 10 ways to drive traffic without being at…
Diversifying your newsroom’s social strategy has become more important than ever. With Meta deprioritizing news on Facebook, traffic from there to news websites is likely to continue its downward trend. This means it’s wise to not put all your eggs in one basket! On the bright side, publishers have MANY other opportunities to drive traffic…
As Meta deprioritizes news on Facebook, newsrooms around the globe are getting creative about how to get as many clicks from social as possible. And that includes finding ways to maximize your very best content. We’re exploring this and MANY other great ideas in our Social News Desk blog series: Traffic Drivers. Traffic Driver #4:…
Vertical videos are having a moment on social. In fact, according to Facebook, 79% of ‘novice video consumers’ prefer the vertical format and consider it more engaging. The team at Meta is so sure vertical video is the future, it recently added a whole host of new features to Reels for Instagram and Facebook. So…