This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.
It’s true, Q4 comes with candles, cookies and holiday cheer … but the one gift we’d all like to return is that inevitable increase in cost per result we see in digital advertising this time of year. There are a few reasons for it: It’s the holiday season, which means advertisers are introducing an influx…
Most Instagram users have gotten used to the necessary (yet annoying) step of clicking your IG profile bio to get to the link for a post. It’s just life on Insta. But you don’t have to spend YOUR whole life uploading those links to your link in bio solution. SND just made it a whole…
It’s pretty common for newspapers to use Lead Gen ads on social to capture email addresses and newsletter subscribers. But the Record-Journal, a daily newspaper in Connecticut, is taking the campaigns one step further. The paper has been trying to connect with the Latinx community in Meriden, CT with their Latino News Now initiative. There’s…
Many publishers, in the interest of faster-loading site speeds for mobile users, have implemented Google’s AMP (Accelerated Mobile Pages) technology. This allows them to quickly create lightweight versions of articles that load faster than traditional websites. Twitter announced that starting today (Oct. 27), they are discontinuing support for Google AMP, and will no longer automatically…
Lead generation ads for newsletter signups is among the most powerful ways of capturing an audience who at first might be passersby, but eventually can become loyalists because of what you offer in your email-newsletter. It’s a strategy that newsrooms all over the world are counting on to help them reach significant goals for increasing…
We never want to take the journalist out of the journalism but leaning on Social News Desk’s artificial intelligence capabilities can help you make better, data-driven decisions. For instance – what content is hot, what time of day does your account usually get the most traffic, and what’s the ideal number of posts for your…
Intelligent automation saves you time and helps you make better decisions when posting to social media. Sometimes it makes sense to automate more, sometimes less – and Social News Desk allows you to choose the level and type of automation that’s best for your content and your audience. Here’s how it works: Publishing automation designed…
Facebook’s algorithm has always been opaque when it comes to what types of content are demoted in the News Feed. That’s why their release of Content Distribution Guidelines is such a big deal – we’re now getting a more clear understanding of how the type of content you post to Facebook will impact that content’s…
Love it or hate it, Apple’s iOS 14.5 privacy measures have dramatically changed the paid social advertising world. Marketers are panicking as subscription costs rise, audiences shrink, and the data and reporting make absolutely no sense. Right now, running a Facebook ads campaign for conversions can feel like someone turned off all the lights, and…
Social News Desk is now seeking a full-time Paid Social Specialist to be a member of our new SND Promotions department. This is a hands-on role and is ideal for someone who loves to build and optimize successful social ads. The ideal candidate will have experience in paid social media. Applicants should have created, executed…