This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.
Many news publishers are rethinking social strategy as Meta makes big changes. Among them: deprioritizing news on Facebook and pulling support for CrowdTangle, a content discovery and data tool. The good news: there are many other options to drive (and track!) traffic from social media. We’ll explore all of those in this Social News Desk…
It’s no secret: Meta is deprioritizing news on Facebook. Even the surface formerly known as “News Feed” is now just called “Feeds.” And yes, traffic from there to news websites is likely to continue its downward trend. But there are brighter days ahead… publishers have many, MANY other avenues to bring in traffic from social…
If cutting down your cost-per-lead isn’t part of your plan to grow your audience, we’re confident in asking “why not?” The ability to acquire new leads, save money, and be more efficient is available to you now. We can help you push this up to the top of your list of priorities quickly with our…
How prepared are you for a cookieless future? Changes are ahead for content marketers and specifically, some meaningful changes for those of us in the news industry now that Google is phasing out third-party cookies. They’ve pushed the deadline from 2023 to 2024 – but there are still things you can do now to prepare….
Update: Things change quickly! As of July 26th, All vertical videos that are less than 15 minutes will be published as Reels. Only videos between 5-90 seconds will appear in the Reels tab. You no longer have to specify ‘also publish as Reel.’ It happens automatically. Adding Reels to your Instagram account just got easier!…
Meta recently released Instagram Reels publishing capabilities to its API – and now we’re excited to bring Reels publishing to you right inside the SND Dashboard! Reels have been available in the Instagram native platform for just about two years, and many newsrooms have already been taking advantage of this vertical short video format. What…
Have you picked up the Philadelphia Inquirer lately? You might not be in that particular newspaper market, but if you’re in the business of marketing newspapers – you can certainly pick up their good habits. Philadelphia Inquirer is laser-focused on growing their top-performing newsletters. They consistently and successfully run newsletter campaigns – collect email addresses…
Having trouble picking just one picture to share with your Instagram followers? No need to choose! SND Dashboard now supports Instagram Carousels, allowing users to publish up to 10 photos, videos, or a combination of media types. Instagram Carousels offer users a more interactive experience, and generally get more engagement than other post types. When…
Sinclair Broadcast Group recently expanded The National Desk, a national news broadcast, to 20 new markets across the United States. With goals of driving additional website traffic and increasing awareness of the broadcast, they enlisted SND Promotions to get the word out. Our Meta-certified Promotions team quickly launched a large-scale campaign that promoted local tune-in…
Meta announced recently that as of June 20th, the Breaking News Indicator on Facebook will no longer be supported. Necessarily, Social News Desk will also sunset the feature as part of this change. Facebook sent the update to participating newsrooms this week, letting them know that its testing over the past few years showed that…