LinkedIn
LinkedIn’s new algorithm: 5 ways to maximize your post reach
LinkedIn is trying to make its feed more relevant and informative.
Kelly Carskadon
July 26, 2023
Blog
Meta Verified: Cheaper package deals being tested for Instagram and Facebook
If you sign up for Meta Verified on both Facebook and Instagram, there’s a good chance you’ll save some money.
Kelly Carskadon
July 21, 2023
Healthcare
SND saves healthcare systems time and money
One of the challenges of marketing for a large healthcare system is ensuring a cohesive voice across all properties. If you’re managing the overall communication
Sarah Loyd
July 20, 2023
News
This just in: There’s good news for local news
A recent survey by Reuters shows renewed interest and trust in local news.
Kelly Carskadon
July 18, 2023
Social Strategy
YouTube: 5 best practices for creating thumbnails and titles
Publishing to YouTube is a lot more than having great video content (but that’s important, too!). It’s also about having an engaging thumbnail –it’s the
Kelly Carskadon
July 10, 2023
Facebook
Threads from Instagram is here. What now?
Learn all about Threads, the newest social network on the block.
Sarah Loyd
July 6, 2023
YouTube
NEW: Publish to YouTube with SND Dashboard
Publishing to your YouTube channel just got easier – you can do it from Social News Desk! Post videos, track performance, and manage them in
Kelly Carskadon
July 5, 2023
AI Automation
SND Autopilot: Solid & Reliable Automation (with A+ Customer Service)
SND Autopilot is a solid choice if you’re looking for social media publishing automation that’s reliable and easy to set up.
Sarah Loyd
June 14, 2023
Find your hottest content with SND Group Lists
Find the best content from all your teams, and republish in seconds.
Kelli Papendick
June 12, 2023
Healthcare
3 ways to combat health misinformation on social media
Hospitals and healthcare systems are uniquely positioned to be a source of calm and credible information in their communities.
Sarah Loyd
May 26, 2023
Municipalities
SND keeps citizens and government connected in Boerne, Texas
Social News Desk is the social media management solution of choice for the City of Boerne, Texas. Situated at the edge of the Texas Hill
Sarah Loyd
May 25, 2023
Universities
Social media for every stage of university life
From admissions to alumni, your university’s entire network is somewhere on social media. Check out these great ways to engage students every step of the way, wherever they are.
Sarah Loyd
May 23, 2023
Facebook
Publish and schedule Instagram Stories in SND
Here’s a story we’re excited to share – now you can share Instagram Stories right from Social News Desk! Publishing and scheduling your Instagram Stories
Sarah Loyd
May 22, 2023
Instagram
5 tips to get the most out of Instagram Stories
If you haven’t added Instagram Stories to your social strategy, now is a great time. Publishing and scheduling Instagram Stories is now LIVE in SND!
Sarah Loyd
May 22, 2023
Crisis Communication
What crisis communicators can learn from journalists
Our roots start in a newsroom. And like journalists, SND has moved beyond the newsroom. But the lessons of working as journalists – and with
Sarah Loyd
May 22, 2023
AI Automation
Become an SND Autopilot power user with these advanced features
If you already use SND Autopilot to automate posting to Facebook and Twitter, you already know how much time it can save you. We’ve rolled
Sarah Loyd
May 17, 2023
AI Automation
SND’s Autopilot: Courier-Herald sees big impact for small lift
Many newsrooms struggle to find time to craft that perfect social media post. Theres so much to do – yet so little time! Social News
Kelly Carskadon
May 12, 2023
Dynamic News Ads
Lead Gen Strategy: Bridging Your Best Content to Find New Audience
If cutting down your cost-per-lead isn’t part of your plan to grow your audience, we’re confident in asking “why not?” The ability to acquire new
Dan Scapusio
April 28, 2023
AI Automation
Using AI and your content for better ads
When it comes to spending ad dollars to reach your acquisition goals, SND’s Dynamic Ads technology blends AI with your highest-performing content to create a
Dan Scapusio
April 25, 2023
Facebook
Paid verification: Twitter offers Verified Organizations, Meta tests subscriptions
There’s no denying it: Paid verification is on the rise across social platforms. After Twitter announced Twitter Blue and its new verification process, there’s been
Kelly Carskadon
April 10, 2023
Social Strategy
Update: Twitter sets “final date” for removal of legacy blue checkmarks
Twitter’s Elon Musk has now announced the date for removal of all legacy blue checkmarks will be April 20. He announced the target date on
Kelly Carskadon
March 29, 2023
Facebook
Meta is rolling out work accounts – here’s what you need to know
There’s always something new brewing in social media, and we’ve got a big update to tell you about: Meta work accounts. Beginning this year, Meta
Kelly Carskadon
March 14, 2023
Analytics
Keep tabs on LinkedIn performance in SND Post Manager
As LinkedIn becomes more important to publishers looking to diversify their traffic, we’re adding new metrics to SND Post Manager to help you track how
Sarah Loyd
March 13, 2023
SND Dashboard
Get real-time alerts for social media post errors
We’ve all been there: A social media post you had scheduled to go out, well, didn’t. Or maybe you had several (if you’ve ever planned
Kelly Carskadon
February 28, 2023
Social Strategy
Publishers can now apply for verification on Post, the emerging social platform
So much has been changing in the social media world. This is especially true with Twitter – they launched a paid verification service, and also
Kelly Carskadon
February 22, 2023
Analytics
SND Reports: Powerful Analytics, Simple Setup
We know publishers are always concerned with how their content is performing. SND Reports keep you up to date on performance every day – or
Sarah Loyd
February 21, 2023
Dynamic News Ads
SND improves ROI for newspapers advertising on social media
What we’ve heard from ads clients over and over again is that SND not only delivers a better ROI on acquisition marketing but that it
Dan Scapusio
February 16, 2023
AI Automation
Don’t Panic: How to Navigate Twitter’s Changes with SND
We’ve had a lot of questions from newsrooms about the impact of Twitter’s changes on their bottom line. Folks are worried that without Twitter, they’ll
Sarah Loyd
February 13, 2023
SND On Air
SND On Air: The easiest way to feature social content in your newscast
Need a slick – yet simple – way to put a social media post on TV? SND On Air is the answer you’ve been looking
Kelly Carskadon
January 25, 2023
AI Automation
Here’s how newsrooms can automate — and win — even more on social media
We know newsrooms have their hands full when it comes to managing social media. Most newsrooms have fully automated Twitter. But, we’re here to break
Kelly Carskadon
January 23, 2023
AI Automation
⏱ Give Us 5 minutes! Everything NEW from SND in January 2023
NEW from SND this month: take your Autopilot to the next level, a way to reach new fans on Messenger without any extra work, and
Sarah Loyd
January 11, 2023
Measure Success for Your Paid Social Ad Campaigns: Which Metrics Matter
Are you tracking the metrics that matter when it comes to your paid ads on social media? I put together this tutorial to show you
Apryl Pilolli
December 5, 2022
#TeamSND
Webinar Replay: CrowdTangle is Going Away…Now What? (And Other New Features in SND Dashboard)
Support is winding down on Meta’s CrowdTangle platform and it’s one of those tools that most newsies can’t live without. Team SND has gleaned the
Elisa DeFoe
November 15, 2022
#TeamSND
CrowdTangle is Going Away…Now What?
You’ve heard the news by now that CrowdTangle is shutting down, and many of you depend on the platform. While you’re likely worried about losing
Elisa DeFoe
November 8, 2022
AI Automation
Now Available: Autopilot for LinkedIn
Publishing to your newsroom’s LinkedIn page in SND Dashboard just got easier! How so, you ask? Automation. Just like you’re able to manage with Facebook,
Kelli Papendick
November 3, 2022
Facebook
Facebook Reels Now in SND Dashboard
As Meta continues to prioritize Reels for content sharing and discovery, the company is expanding the Reels feature more widely across Facebook. Along with Instagram
Kelly Carskadon
November 2, 2022
Uncategorized
Traffic Drivers: SND Promotions to Drive Clicks
If you’re absolutely driven to drive traffic to your website from Facebook and you need a little help, we have a secret formula to guarantee
Elisa DeFoe
October 4, 2022
Facebook
Time Sensitive: Facebook’s Page Publishing Authorization Required
Midterm Elections are weeks away – and to get straight to the point, it comes with an important requirement (keyword: requirement) that you need to
Kelli Papendick
September 29, 2022
#TeamSND
Traffic Drivers: YouTube & TikTok Strategy
Traffic isn’t just about clicks from Facebook, you can drive Organic Traffic from both YouTube and TikTok which is why these two platforms are part
Elisa DeFoe
September 7, 2022
Uncategorized
Traffic Drivers: Reels, For Real
I’ll try my best to get my point across about Instagram & Facebook Reels without replacing the word ‘reel’ with ‘real’ over and over. It’s
Elisa DeFoe
September 7, 2022
SND Dashboard
Traffic Drivers: Get More Clicks To Your Website with SND’s Newsin.bio
As Meta deprioritizes news on Facebook and Instagram, traffic from there to news websites is likely to continue its downward trend. But let’s face it
Kelli Papendick
September 7, 2022
AI Automation
Traffic Drivers: Don’t Add Work, Just Add Clicks with SND’s AI-Powered Publishing Automation
If you’re like most newsrooms, the realization that clicks from the Facebook (News) Feed to your website are in a steady decline has you feeling
Sarah Loyd
September 7, 2022
#TeamSND
Traffic Drivers: 10 Ways to Get Clicks (Alternate Title: How to NOT Depend on Organic Facebook Traffic)
Notice your traffic from Facebook is in steep decline? It’s by design. News has been de-prioritized in the Feed (notice, it’s not called News Feed
Elisa DeFoe
September 6, 2022
LinkedIn
Traffic Drivers: Get More Clicks from LinkedIn with SND
Diversifying your newsroom’s social strategy has become more important than ever. With Meta deprioritizing news on Facebook, traffic from there to news websites is likely
Kelly Carskadon
September 6, 2022
SND Dashboard
Traffic Drivers: Get More Clicks on your Best Content with SND’s Top Content Feed
As Meta deprioritizes news on Facebook, newsrooms around the globe are getting creative about how to get as many clicks from social as possible. And
Kelli Papendick
August 31, 2022
SND Dashboard
NEW: Create Vertical Videos right inside your SND Dashboard
Vertical videos are having a moment on social. In fact, according to Facebook, 79% of ‘novice video consumers’ prefer the vertical format and consider it
Kelli Papendick
August 24, 2022
Dynamic News Ads
Traffic Drivers: How to Acquire Audience and Get More Clicks with a (new/better) Newsletter Strategy
ICYMI: Facebook is moving away from news to focus more on its creator economy. What does this mean for newsrooms? It’s time to pick up
Savannah Cokeroft
August 24, 2022
Dynamic News Ads
USA TODAY captures readers in their inboxes with @SocialNewsDesk ad tech
USA TODAY has grown into a digital leader in news reaching over 70 million unique visitors per month on average. Additionally, USA TODAY’s newsletters reach
Dan Scapusio
August 23, 2022
Social Strategy
Traffic Drivers: Get More Clicks from Twitter with SND’s Autopilot
Many news publishers are rethinking social strategy as Meta makes big changes. Among them: deprioritizing news on Facebook and pulling support for CrowdTangle, a content
Kelly Carskadon
August 18, 2022
Messenger
Traffic Drivers: Get More Clicks from Facebook Messenger, SND Makes it Easy
It’s no secret: Meta is deprioritizing news on Facebook. Even the surface formerly known as “News Feed” is now just called “Feeds.” And yes, traffic
Sarah Loyd
August 8, 2022
Paid Acquisition
Critical Changes In Content Marketing
How prepared are you for a cookieless future? Changes are ahead for content marketers and specifically, some meaningful changes for those of us in the
Elisa DeFoe
July 27, 2022
Instagram
Instagram Reels are now live in SND!
Update: Things change quickly! As of July 26th, All vertical videos that are less than 15 minutes will be published as Reels. Only videos between
Kelli Papendick
July 14, 2022
Instagram
Hook new audiences with Instagram Reels
Meta recently released Instagram Reels publishing capabilities to its API – and now we’re excited to bring Reels publishing to you right inside the SND
Sarah Loyd
July 14, 2022
Dynamic News Ads
Philadelphia Inquirer’s Newsletters: Strategy Worth Picking Up
Have you picked up the Philadelphia Inquirer lately? You might not be in that particular newspaper market, but if you’re in the business of marketing
Elisa DeFoe
July 13, 2022
Instagram
Share more with Instagram Carousels in SND
Having trouble picking just one picture to share with your Instagram followers? No need to choose! SND Dashboard now supports Instagram Carousels, allowing users to
Sarah Loyd
July 5, 2022
#TeamSND
SND Ads drives huge results for Sinclair’s The National Desk
Sinclair Broadcast Group recently expanded The National Desk, a national news broadcast, to 20 new markets across the United States. With goals of driving additional
Sarah Loyd
June 9, 2022
Facebook
Facebook announces sunset of Breaking News Indicator
Meta announced recently that as of June 20th, the Breaking News Indicator on Facebook will no longer be supported. Necessarily, Social News Desk will also
Sarah Loyd
June 7, 2022
LinkedIn
6 LinkedIn Best Practices for Newsrooms
When it comes to sharing new content, LinkedIn is a new frontier for many newsrooms. We’ve gathered a few tips to help you get started
Sarah Loyd
May 17, 2022
LinkedIn
LinkedIn Publishing Arrives in SND Dashboard
As diversifying your newsroom’s social strategy becomes more and more important, Social News Desk now supports LinkedIn publishing in SND Dashboard. And that means publishing
Sarah Loyd
May 16, 2022
SND Dashboard
Simplify Syndication with SND’s White Label Link Tumbling for Publishers
If you syndicate content across multiple websites or news markets, you know the challenge of making sure each social post contains a link back to
Sarah Loyd
May 4, 2022
Post Drafts are Now Available in SND!
There’s a lot that can go into creating that one, attention-grabbing social media post – and sometimes, we need a quick check behind us. Or
Savannah Cokeroft
April 22, 2022
Facebook
Facebook’s New Pages Experience? What Newsrooms Must Know!
In the ever-evolving land of Facebook, the latest change that some newsrooms are dealing with is the switch to Facebook’s New Pages Experience. It’s not
Kelli Papendick
April 21, 2022
Social Rankings
The ALL NEW Social Rankings App is Here!
The Social Rankings app, powered by Social News Desk, is beloved by newsrooms across the country. This FREE app aggregates social media content and data
Sarah Loyd
April 4, 2022
Social Rankings
You Must Have A Favorite Market…
Whether it’s the market you started in, the market you’re in now (your news director prefers this, btw) or the market you aspire to get
Elisa DeFoe
April 4, 2022
Facebook
Facebook Protect rolls out more widely – what journalists need to know
Facebook is now rolling out a brand new security feature called Facebook Protect. This security measure is available to accounts that may be at a
Sarah Loyd
March 23, 2022
#TeamSND
Join Team SND: Work-From-Home, Entry-Level Position
Social News Desk is looking to hire a full-time Paid Social Specialist to be part of our SND Promotions team. This hands-on role is an
Dan Scapusio
March 14, 2022
Dynamic News Ads
Top 5 Newsletter Audience Acquisition Strategies That REALLY Work
Like mullets and tie-dye, email newsletters have made a comeback from the 90s in a big way. But unlike mullets and tie-dye, a winning strategy
Sarah Loyd
March 2, 2022
Instagram
Have we seen your Newsin.bio?
Have we seen your Newsin.bio yet? More importantly, is it available for your Instagram audience to access your content? Providing a clickable link in your
Elisa DeFoe
February 4, 2022
Dynamic News Ads
WDIV-TV rolls out forward-thinking newsletter strategy to acquire new digital audience.
The future is now for TV Newsrooms looking to diversify revenue streams and acquire new digital audience. While newspapers have in many ways gotten a
Kim Wilson
February 2, 2022
Instagram
SND’s Newsin.bio feature streamlines the “links workflow” for Gannett papers on Instagram
Newsrooms large and small are simplifying their workflow for Instagram links with SND’s Newsin.bio. The Oklahoman, part of Gannett’s USA Today Network, uses eye-catching images
Sarah Loyd
January 31, 2022
SND Dashboard
Twitter ‘Carousels’ Takes Off (Because SND Clients Know What To Do With Great New Features)
SND partnered with Twitter this week to launch a new product concept for organic Tweets called “Carousels.” And we’ve watched it absolutely take off since
Savannah Cokeroft
January 27, 2022
How to use Twitter’s new ‘Carousels’ feature for organic Tweets
Social News Desk is the first social publishing platform to offer Twitter Carousels for organic Twitter posts. Twitter Carousels allow you to use up to
Elisa DeFoe
January 26, 2022
SND Dashboard
6 creative ways newsrooms can use Twitter’s NEW ‘Carousels’ feature in SND
Twitter has just launched ‘Carousels’ for organic tweets and its available to all news publishers via Social News Desk’s leading-edge publishing tool: SND Dashboard. The
Sarah Loyd
January 26, 2022
SND Dashboard
Twitter just launched ‘Carousels’ for organic Tweets – and it’s live in SND
In the mood for something revolutionary on Social? How about this: Twitter just launched a brand new product concept that gives local news a creative
Elisa DeFoe
January 26, 2022
Dynamic News Ads
How a national magazine brand grew its newsletter footprint using SND’s Ad Tech
Building new audience isn’t just about selling magazines for The New Republic – an unambiguously left-leaning national political magazine with a robust history going back
Dan Scapusio
January 13, 2022
Now hiring: Paid Social Specialist For Our Ads Department
Social News Desk is now seeking a full-time Paid Social Specialist to be a member of our new SND Ads department. This is a hands-on
Dan Scapusio
January 12, 2022
Dynamic News Ads
My Ad Cost-Per-Result got run over by Q4, a cautionary tale
It’s true, Q4 comes with candles, cookies and holiday cheer … but the one gift we’d all like to return is that inevitable increase in
Kim Wilson
December 2, 2021
Instagram
Automatically add links in your Instagram bio with SND’s Newsin.bio feature – now live!
Most Instagram users have gotten used to the necessary (yet annoying) step of clicking your IG profile bio to get to the link for a
Sarah Loyd
December 1, 2021
Dynamic News Ads
How one local newspaper is using social media ads to get more SMS subscribers
It’s pretty common for newspapers to use Lead Gen ads on social to capture email addresses and newsletter subscribers. But the Record-Journal, a daily newspaper
Kim Wilson
November 9, 2021
Social Strategy
Why relying on Google AMP could hurt your traffic
Many publishers, in the interest of faster-loading site speeds for mobile users, have implemented Google’s AMP (Accelerated Mobile Pages) technology. This allows them to quickly
Sarah Loyd
October 27, 2021
Dynamic News Ads
Building a Better Lead Gen Ad for Newsrooms
Lead generation ads for newsletter signups is among the most powerful ways of capturing an audience who at first might be passersby, but eventually can
Kim Wilson
October 27, 2021
AI Automation
SND’s AI helps you pick the best time to post and best frequency for your content
We never want to take the journalist out of the journalism but leaning on Social News Desk’s artificial intelligence capabilities can help you make better,
Sarah Loyd
October 13, 2021
AI Automation
SND’s intelligent, publishing-automation puts the power of data in your hands.
Intelligent automation saves you time and helps you make better decisions when posting to social media. Sometimes it makes sense to automate more, sometimes less
Sarah Loyd
October 13, 2021
Facebook
What Facebook’s New ‘Content Distribution Guidelines’ Mean for Newsrooms
Facebook’s algorithm has always been opaque when it comes to what types of content are demoted in the News Feed. That’s why their release of
Sarah Loyd
September 23, 2021
Uncategorized
The Facebook & iOS Aftermath: 1 step to see up to 300% more subscriptions from your social ads
Love it or hate it, Apple’s iOS 14.5 privacy measures have dramatically changed the paid social advertising world. Marketers are panicking as subscription costs rise,
Apryl Pilolli
August 27, 2021
Now Hiring: Paid Social Specialist For Our Promotions Department
Social News Desk is now seeking a full-time Paid Social Specialist to be a member of our new SND Promotions department. This is a hands-on
Kim Wilson
August 26, 2021
#TeamSND
Now Hiring: Sales Account Specialist
THE COMPANY: Social News Desk (SND) was founded in 2010 by two journalists who were on a mission to help local news succeed on Facebook
Kim Wilson
August 17, 2021
Now Hiring: Client Success Manager
CLIENT SUCCESS MANAGER Amazing team, work from home, innovate and make an impact The ultimate opportunity for a digital-news junkie with extensive organic and paid
Savannah Cokeroft
July 21, 2021
Branded Content
You Asked For It: Organic Preview is Here
One of the most requested features in Social News Desk has been Organic Post Preview – and we’re pleased to announce that it’s now LIVE
Sarah Loyd
June 17, 2021
Dynamic News Ads
The better way to boost posts on Facebook.
If you’re boosting posts on Facebook, chances are you’re looking to increase audience engagement, drive more people to certain content or generally promote awareness of
Kim Wilson
May 24, 2021
Dynamic News Ads
So you want more Facebook Likes & Followers? Here’s how.
Once upon a time, you could give away a few ipads and gain 100,000 new Likes for your Facebook Page in a single weekend. With
Sarah Loyd
April 29, 2021
Analytics
SND’s Powerful Internal Reports with Multiple Views
How are all of your Paid Ads on social media performing? Generally speaking, that information is hard to round-up and view in one place. SND
Apryl Pilolli
April 22, 2021
Branded Content
SND’s Client-Centric Reports with Customizable Metrics
You’re running a social campaign on behalf of one of your clients. They want to know how it’s doing. Blow them away with a great
Elisa DeFoe
April 22, 2021
SND On Air
SND On Air for Breaking News
When news is breaking quickly and one of your top sources for content is Facebook, Instagram, Twitter, Reddit and YouTube – lean on SND On
Sarah Loyd
April 22, 2021
#TeamSND
Journalists: 3 Steps to Secure Your Twitter Account
Local journalists spend a lot of time building up trust from their community, and when accounts get hacked, that trust can be eroded. Twitter has
Sarah Loyd
April 15, 2021
#TeamSND
Artificial Intelligence + Real-World Journalism = Better Acquisition Ads
When it comes to running acquisition ads for you to reach your goals, our Dynamic News Ads blend Artificial Intelligence with Real-World Journalism. Our method
Apryl Pilolli
April 15, 2021
Dynamic News Ads
SND Perks: Monitor and Edit Budgets, Target & Copy
If you’re running paid ads on social, keep tabs on your ads is important. You have to know you’re getting what you expect. Our paid
Elisa DeFoe
April 15, 2021
#TeamSND
How SND is helping newsrooms automatically distribute content through Facebook Messenger
Facebook Messenger is giving newsrooms a simple way to build a brand new, loyal audience. If your news page is part of the News Page
Sarah Loyd
April 15, 2021
SND for Content Syndication at Scale
Need to post the same content across multiple properties, markets and pages? Don’t want to spend all day doing it? Maximize your efficiency through Social
Kelli Papendick
April 15, 2021
We Know What Works: Tried & True Technology Paired with Pros
When it comes to placing ads on Facebook – you can roll the dice to find out what works and what doesn’t (putting your limited
Elisa DeFoe
April 15, 2021
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