This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.
As Meta deprioritizes news on Facebook and Instagram, traffic from there to news websites is likely to continue its downward trend. But let’s face it – getting traffic from Instagram to your website has never exactly been straightforward. Nonetheless, SND’s Newsin.bio feature makes it as simple as possible to get clicks from your Instagram audience….
If you’re like most newsrooms, the realization that clicks from the Facebook (News) Feed to your website are in a steady decline has you feeling on edge. But this new-normal doesn’t have to spell disaster for your social media referrals. In this Social News Desk blog series, we’re exploring the MANY different ways you can…
Notice your traffic from Facebook is in steep decline? It’s by design. News has been de-prioritized in the Feed (notice, it’s not called News Feed anymore). But, you’re the master of your own domain and there are other ways to get clicks. SND is bolstering you with 10 ways to drive traffic without being at…
Diversifying your newsroom’s social strategy has become more important than ever. With Meta deprioritizing news on Facebook, traffic from there to news websites is likely to continue its downward trend. This means it’s wise to not put all your eggs in one basket! On the bright side, publishers have MANY other opportunities to drive traffic…
As Meta deprioritizes news on Facebook, newsrooms around the globe are getting creative about how to get as many clicks from social as possible. And that includes finding ways to maximize your very best content. We’re exploring this and MANY other great ideas in our Social News Desk blog series: Traffic Drivers. Traffic Driver #4:…
Vertical videos are having a moment on social. In fact, according to Facebook, 79% of ‘novice video consumers’ prefer the vertical format and consider it more engaging. The team at Meta is so sure vertical video is the future, it recently added a whole host of new features to Reels for Instagram and Facebook. So…
ICYMI: Facebook is moving away from news to focus more on its creator economy. What does this mean for newsrooms? It’s time to pick up on some new, diversified strategies to continue to drive traffic to your websites and revenue to your pockets. Social News Desk is here with plenty of ideas as part of…
Many news publishers are rethinking social strategy as Meta makes big changes. Among them: deprioritizing news on Facebook and pulling support for CrowdTangle, a content discovery and data tool. The good news: there are many other options to drive (and track!) traffic from social media. We’ll explore all of those in this Social News Desk…
It’s no secret: Meta is deprioritizing news on Facebook. Even the surface formerly known as “News Feed” is now just called “Feeds.” And yes, traffic from there to news websites is likely to continue its downward trend. But there are brighter days ahead… publishers have many, MANY other avenues to bring in traffic from social…
How prepared are you for a cookieless future? Changes are ahead for content marketers and specifically, some meaningful changes for those of us in the news industry now that Google is phasing out third-party cookies. They’ve pushed the deadline from 2023 to 2024 – but there are still things you can do now to prepare….