Publish at the speed of breaking news.
SND Autopilot fires your story to every platform the moment it goes live, formatted natively for each network, with your approvals in place. Automation handles the workflow. Your desk keeps the judgment.
Trusted by leading newsrooms and agencies
Publish to Every Network, Automatically
SND Autopilot is the AI publishing engine built for newsrooms.
It moves your stories, videos, and photos across every connected network the moment your team hits publish, no manual re-posting required.
- Real-time signals prioritize breaking news over routine content
- CMS-triggered publishing fires the moment a story goes live on your site
- Hybrid workflows: automate the whole feed or pair automation with manual publishing story by story
One Story, Formatted Right for Every Platform
A post that works on one network falls flat on the next.
Autopilot builds a platform-specific version of every story, tuned to the format, the audience, and the moment, so your team never has to rewrite the same post six different ways.
- Native formatting and copy for Facebook, X, Instagram, LinkedIn, YouTube, TikTok, Threads, and Bluesky
- Automatic hashtags and calls to action tuned to each platform
- Send-time guidance built from real-time signals across your site and social accounts
Automation Your
Newsroom Controls
Automation only earns its place in a newsroom if the desk stays in charge.
Autopilot runs inside the rules your editors set, with content filters, curated queues, and approvals that let your team shape what publishes without slowing down what matters most.
- Intuitive content filters to include or exclude specific types of content
- Curated queues for high-priority or manually selected stories
- Prioritize, adjust, or pull any post before or after it fires
Created to Publish at
Newsroom Volume
Breaking news does not wait for a content calendar, and neither should your publishing stack.
Autopilot connects directly to your CMS for zero-touch publishing at newsroom volume, with the SND Customer API extending automation into your own systems for teams that need it.
- CMS-triggered publishing removes manual steps between the newsroom and the post
- Post-level analytics on every automated story
- Proven at scale: content published with SND informs 100M+ individuals every day
Built for the Development Teams Behind Large Newsroom Groups
The SND Customer API gives your developers direct, programmatic access to every connected social account.
Publish content, monitor delivery in real time, and pull post-level analytics, all without building or maintaining separate platform integrations.
- One API key authenticates every endpoint
- Publish, track delivery, and confirm with network-native post IDs
- SOC 2 compliant, HTTPS encrypted, US-based engineering support
Robust Social Media Software for Agencies and Their Clients
Agencies managing news, publisher, and broadcaster clients use SND as the underlying platform across their book of business.
If you are looking for scalable social media management for agencies, our multi-client account structures, permissions that scale, and unified reporting make SND the platform of choice for teams whose clients depend on speed and accuracy.
- Manage multiple client accounts in one workspace
- White-glove client onboarding from a US-based support team
- Scalable billing structures that grow from a single client to a full agency book
The Procurement Essentials Your IT and Legal Teams Expect
SOC 2 Compliant
Independently audited security and confidentiality standards that pass enterprise IT reviews. Many platforms in this space still can't say the same.
US-Based Human Support
Real people, not ticket queues, with average response times of 2 to 4 hours. Because breaking news doesn't respect business hours.
Secure Team Collaboration
Share access without sharing passwords. Advanced permission structures, restricted feature access, and two-factor authentication built in.
SSO Integration
SAML-based single sign-on for enterprise customers running identity providers.
Trusted by Newsrooms and Agencies
SND is a trusted social media management partner with more than 15 years of experience helping newsrooms and agencies engage their audiences across every platform.
15+
Years serving U.S. newsrooms
100M+
Individuals informed per day
20x ROI
Turning time saved into audience growth
SOC 2
Compliant & enterprise-ready
A Powerful Solution Trusted by Leading Newsrooms
Since 2010 we've supported the largest local news companies in the country with future-proof, always-on social media management tools built for the way newsrooms actually work. Built by people who came out of newsrooms. SOC 2 compliant. U.S.-based human support.
