One API key. Every endpoint.
The SND Customer API gives your development team direct, programmatic access to every connected social account. Publish content, monitor delivery in real time, and pull post-level analytics, without building or maintaining separate integrations for each platform.
Trusted by the development teams behind leading newsrooms
Push Content to Any Connected Account
Three endpoints cover the full publish and track lifecycle. Send a post, receive a job ID, poll for delivery, and get back the network-native post ID the moment your content goes live.
- POST /v1/publish: Publish a post to a social account.
- GET /v1/jobs/{job_id}: Track delivery to completion.
- GET /v1/social-accounts: Discover authorized accounts.
Pull Post-Level Performance into Your Own Systems
Query impressions, engagement, clicks, and video views across any account and any time range. Surface the data wherever your team works, no SND login required. The analytics endpoint returns every published post with its full engagement breakdown. Real post-level metrics, on your schedule.
- Power internal dashboards
- Automate reporting
- Feed your BI tools directly
Built for Every Network Your Newsroom Uses
One API, every network. No juggling platform SDKs. Designed around the volume, accuracy, and speed news operations require, from local stations to national publishing groups. Extend the CMS you already have instead of rebuilding your workflow around a vendor's.
- Delivery receipts in real time
- Auto media handling
- Analytics in your own dashboards
Built for Real Workflows
Pass one account or many with flexible filtering. Omit the accounts field to query every authorized account in a single request. Combine with date ranges for precise reporting. Every response returns a page cursor and a total_records count.
- Query up to 10,000 records at a time
- Every post item includes the full media array, with URLs, thumbnails, and type
- Use the same network and ID pairs for publishing and analytics
Built for the Development Teams Behind Large Newsroom Groups
The SND Customer API gives your developers direct, programmatic access to every connected social account.
Publish content, monitor delivery in real time, and pull post-level analytics, all without building or maintaining separate platform integrations.
- One API key authenticates every endpoint
- Publish, track delivery, and confirm with network-native post IDs
- SOC 2 compliant, HTTPS encrypted, US-based engineering support
Robust Social Media Software for Agencies and Their Clients
Agencies managing news, publisher, and broadcaster clients use SND as the underlying platform across their book of business.
If you are looking for scalable social media management for agencies, our multi-client account structures, permissions that scale, and unified reporting make SND the platform of choice for teams whose clients depend on speed and accuracy.
- Manage multiple client accounts in one workspace
- White-glove client onboarding from a US-based support team
- Scalable billing structures that grow from a single client to a full agency book
The Procurement Essentials Your IT and Legal Teams Expect
Automated Publishing
CMS-triggered, zero-touch publishing the moment a story goes live.
Enterprise Group Management
Centralized permissions, brand controls, and multi-station rollouts.
SND API
Custom integrations and headless publishing for developer teams.
U.S. Based
US-based human support from a local team that knows the news industry.
Trusted by Newsrooms and Agencies
SND is a trusted social media management partner with more than 15 years of experience helping newsrooms and agencies engage their audiences across every platform.
15+
Years serving U.S. newsrooms
100M+
Individuals informed per day
16h+
Compliant & enterprise-ready
SOC 2
Compliant & enterprise-ready
A Powerful Solution Trusted by Leading Newsrooms
Since 2010 we've supported the largest local news companies in the country with future-proof, always-on social media management tools built for the way newsrooms actually work. Built by people who came out of newsrooms. SOC 2 compliant. U.S.-based human support.
