Title: Chris Shadrock, Communications Director for Boerne, TX
About Boerne, Texas: Boerne is a charming town known for its historic Main Street that is reaching their community through social media.
How I use SND:
I came from a news background, so I used SND for years and years. When I came here, we had something else, and I hated it. It was just something I’d never used. I was learning a new job in a new industry I’d never worked in. SND was familiar; I knew it. I was a Social News Desk person.
I just knew that verbiage, that layout, that everything. The deciding factor was the cost. I reached out to SND and asked, “How much would this cost?” It was a fraction of the cost of what we were using. So I was like, “We’re doing that. Period. We are going to this one.” It saves us a ton of money. It spits out the reports for us—metrics and data—and it’s just easier.
That’s it. What has been great about it is that we’ve got no less than a dozen social media pages. Our library, our parks, police, fire—they each have a dedicated person that helps produce content and schedule content. I was able to get them on Social News Desk, tied to their page. When they utilize that platform, they’re able to see exactly what they need to see, and only what they need to see.
We can then go back and see the data, and you see the drive and traffic. It makes you feel really good that you’re like, “We’re reaching people the way we need to be reaching people.” I have told everybody, “Go with SND.” I’ve seen the number of people commenting back. You know, three years ago, I was the only person talking about SND.
And now, there’s Bellevue, there’s Schertz, there’s other cities who are like, “We just launched and it’s doing great so far.” So you definitely need to consider it; certainly do a demo with them and see if it fits your needs.
America’s top communicators trust in Social News Desk
10,000 users like Chris Shadrock publish over 1 billion posts per year using SND, saving 20 hours or more per month. For publishing, listening and reporting on social media, there is no better choice.
