Title: Victor Reta, Director of Recreation, Communications, Historic Preservation, Emergency Management, Special Events, and Member of the Legislative Affairs Committee for Socorro, TX
About the City of Socorro: The City of Socorro, Texas, is a vibrant bedroom community of approximately 37,000 residents located near El Paso. Learn more about the City of Socorro, TX and its historic 1843 Socorro Mission at https://costx.us/.
How I use SND:
My name is Victor Reta. I am the Communications Director for the City of Socorro, a population of about 37,000. We are a bedroom community right outside of El Paso, Texas. We are very honored to be the stewards of one of the historic missions on the mission trail, La Purísima, here in Socorro, Texas. I have been looking for software that is very easy, very friendly, especially when it comes to things like our animal control department, for example, when they post a missing or lost dog.
And then a colleague told me, “You know, I have this new software,” and he was talking to us about it, and I was like, “Tell me more.” For those of us that are at our desks all day and not in the field, it’s very easy to use, but there’s also an app. So those of us that are in the field can quickly download it, upload some photos and a caption, and then post it across all platforms. For me, Social News Desk was really helpful in transforming my small team into performing larger projects. It is software that’s not only affordable but effective.
It’s able to be used at all different levels of technological skills. So whether you have a new hire in a social media communication position, or whether you have a 15-year veteran on the police force, I’m able to train all of them. The usability is very effective and gives us a lot of flexibility. It’s really the tool that we need in the field to assist us in getting the message across.
So I’m super happy with the decision to go with SND. There’s also the reporting tool that I find super useful. It paints a really great picture of what my team does on a daily basis, weekly, monthly. Numbers and analytics are honestly the justification for why we need more people, why we need more products, why we need more funding.
And this just strengthens the argument for what we have going on in Socorro.
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10,000 users like Victor Reta publish over 1 billion posts per year using SND, saving 20 hours or more per month. For publishing, listening and reporting on social media, there is no better choice.