Meta recently opened up Collab data through the Instagram API, making it possible, for the first time, to pull collaborator information and combined engagement metrics into a third-party tool. We built support as soon as the endpoints were available, and it’s live in SND now.
In Post Manager. Collab posts appear in your list whether your newsroom originated the post or was invited as a collaborator. A small people-plus icon sits next to the account chip on any Collab row. Hover the icon to see the partner handle.
In Social Summary Report. Same icon, same hover, this time in the card header. A subtle footer note on Collab cards reminds you that the post’s engagement reflects combined activity across both accounts. No new columns, no extra clicks.
A note on the numbers. When two accounts co-author an Instagram post, Instagram reports a single set of metrics across both. Likes, reach, views, saves – they’re shared. We surface what Instagram returns and label it clearly, so the combined nature isn’t a surprise when you’re walking into a stakeholder meeting.
The publishing side and the analytics side are now in one place. If you’ve been pulling Collab reporting into spreadsheets to compensate for the missing data, your life just got a little easier.
