Newsrooms large and small are simplifying their workflow for Instagram links with SND’s Newsin.bio.
The Oklahoman, part of Gannett’s USA Today Network, uses eye-catching images on Instagram. Using Newsin.bio, they are able to direct users to a gallery of links that clearly outline which story the user is looking for.
Jaime Cardenas, who works in Social Media Strategy and Analytics for Local News at Gannett, tells us, “A few newsrooms have been using it and they are liking everything about it, especially how it looks and how easy it is to use. A big selling point has been the ability to use Post Manager to backfill the page before adding the link to the bio.”
“…[T]hey are liking everything about it, especially how it looks and how easy it is to use.”
Jaime Cardenas
Newsin.bio automatically uses the Instagram account name for a bespoke gallery page, ensuring that the brand accounts are perfectly aligned.
WUCF, the PBS and NPR affiliate in Central Florida, uses Newsin.bio as part of their SND publishing workflow for both their TV and radio stations’ Instagram accounts. Andrea Dennis of WUCF says, “We already went through and added Newsin.Bio! Loving it.”
It’s easy to get started with Newsin.bio – all you need is an Instagram account in Social News Desk! Our Client Success team is at the ready to help your newsroom simplify your Instagram link strategy.
