Your newsroom creates powerful content every day—clips from the field, weather updates, press conferences, and promos. But getting that video and photo content onto social media still takes time… unless it doesn’t.
We’re excited to announce a new tool designed specifically for busy digital and broadcast teams: Media Publishing & Automation.
With this feature, you can connect your media feed directly from your CMS and automatically publish videos and images to all of your social media channels, with no manual uploads required.
How to Automate Media Posts
If your CMS produces an mRSS feed containing photos or videos, you’re halfway there. This feature watches that feed for new media content and ingests the content straight into Social News Desk, ready to pull into a new post or publish via Autopilot.
Setup is simple:
- Add your media feed to your Social News Desk dashboard by going to Add to Dashboard > RSS Feeds.
- Open Planner for the social account you want to automate, add a new Website Feed, and select the media feed you added in Step 1.
- Set up Autopilot to pull content from your Website feed.
- Watch your content publish automatically—right from your CMS to social.
Whether it’s a storm update, breaking footage, or daily anchor promo, your content reaches your audience faster—with zero extra effort from your team.
Add a Media Stream to Your Dashboard for More Control
Prefer to schedule posts yourself, or tweak captions before they go live? You’ve got options.
Along with automatic publishing, you can also add your media feed as a stream in your Social News Desk Dashboard. This gives you a visual content queue, so you can:
- Preview incoming videos and photos
- Edit captions before publishing
- Schedule posts for later
- Publish manually with one click
- This stream makes it easy for producers, editors, or social teams to review content from the CMS and use it however they need—automated or not.
Why It Matters for Newsrooms
- Post Faster
Get your best content in front of your audience in seconds—not minutes. - Free Up Your Team
No more downloading, uploading, copying, or pasting. Let automation do the work. - Cover More Platforms
Publish to Facebook, YouTube, X, TikTok, and more—all at once. - Stay Consistent
Maintain a steady stream of content, even during weekends or breaking events. - Make the Most of Every Clip
Don’t let your content sit unseen in a CMS. Push it where your audience is already watching.
Perfect for:
- Severe weather updates
- Breaking news and live footage
- School board or city press briefings
- Daily promos and headlines
- Body cam or public safety video
With Automated Media Publishing and Media Streams, your newsroom can move faster, stay ahead, and make every piece of content count.
Have questions or need help finding or formatting your feed? Our support team can walk your IT or CMS folks through setup.
Check out our Knowledge Base for more information, or reach out to support@socialnewsdesk.com to reach your Client Success Manager. We can’t wait to get you started!
