The latest development causing ripples in the social media sphere is the potential TikTok ban in the U.S. For creators and users of the platform, it adds a layer of uncertainty.
Concerns over privacy, attributed to its Chinese ownership, have sparked a contentious debate. The U.S. government is pressuring TikTok’s parent company to sell or face potential prohibition in the country.
Many Social News Desk clients’ daily social strategy involves publishing and scheduling TikTok content in the SND Dashboard. The potential ban raises questions about its implications. And given the uncertainty surrounding the situation, it’s challenging to predict the exact outcomes.
With that in mind, prior planning can be beneficial. Here are some proactive steps to evaluate.
- Consider publishing (or scheduling ahead) in the SND Dashboard to other video-sharing platforms like Instagram and YouTube.
- Prioritize audience growth on social platforms where you have the most control.
- Download your TikTok videos – not just to protect your content but to potentially repost on other platforms.
- Think about how you can repurpose TikTok videos. Can something become a sweeps series or topic at the next Town Hall?
- Adjust your TikTok bio to include a link that remains relevant even if the platform is inaccessible in the U.S.
Staying informed and flexible is crucial as developments surrounding TikTok’s potential ban unfold. Should there be any action required for our clients, we will advise on next steps accordingly. Don’t hesitate to reach out to: support@socialnewsdesk.com with questions or concerns.
