Managing social media for multiple clients is no small feat. Agencies juggle dozens of platforms, numerous accounts, and the never-ending demand for fresh content—all while ensuring nothing slips through the cracks.
That’s why the right social media management tool isn’t just helpful, it’s mission-critical. We list the top features every agency should look for when evaluating platforms. It’s a list worth keeping handy!
1. Multi-Account and Multi-Platform Management
Agencies can’t afford to log in and out of multiple tools or accounts all day. A platform should make it simple to oversee all clients and channels from one central dashboard. This saves time, reduces errors, and provides better oversight.
Ultimately, you want to find a unified dashboard designed to handle multiple accounts, teams, and client profiles seamlessly. Whether you’re managing three brands or thirty, you can rest assured that everything is organized within one place — and easy to find what you need.
Social News Desk (SND) makes things easy when it comes to juggling different platforms and accounts. Our platform was built with agencies in mind to take stress out of managing multiple client accounts. Did we mention that you only need one SND log-in when it comes to managing client accounts? We’re all about making things simpler.
2. Robust Scheduling & Publishing Tools
What about when it comes to content planning? You need to make sure that it’s simple (and intuitive). Agencies should look for features like calendar views, drag-and-drop scheduling, queueing options, and automated publishing that adapts to each platform’s best practices The goal here is efficiency.
With Social News Desk’s drag-and-drop calendar, teams can plan campaigns at a glance. Another thing to keep in mind when it comes to scheduling and publishing: having the ability to customize social posts across each platform. SND makes that easy, too: automatically add hashtags or calls to action to optimize and personalize your content, for example.
After all, it’s all about meeting the audiences where they are!
Social News Desk offers automated hashtags and call to actions.
3. Social Listening & Engagement Tools
Managing posts is only half the job. Agencies need tools that provide real-time listening for brand mentions and industry keywords. In addition, a centralized inbox for replying to comments, messages, and mentions across client platforms keeps engagement efficient and responsive.
It can get tedious and time consuming trying to monitor social conversations, both inside and outside of your accounts.
Tracking conversations around you couldn’t be easier with Social News Desk’s Search and Listen. With a few clicks, you can view everything from Instagram hashtags to Nextdoor keywords. Why have dozens of browser tabs open when you can see everything at one glance?
Social News Desk’s Search and Listen feature allows agencies to monitor important conversations around them.
For keeping track of interactions across client accounts, Social News Desk offers a Universal Inbox that bring every conversation into one feed. No more jumping between platforms—your team can respond quickly and ensure no important interaction is missed.
4. Scalability & User Management
Agencies grow—and your tool should grow with you. Features like flexible seat management, role-based permissions, and fast onboarding for new clients or team members.
Originally designed for fast-paced newsrooms, SND scales effortlessly with growing agencies. From adding new clients to customizing access levels for team members, it’s built to adapt as your agency expands. We’ve got you covered now and into the future.
Final Thoughts
Agencies need more than a basic social media tool—they need a platform that supports complex workflows, large teams, and high-volume publishing without sacrificing efficiency. That’s exactly why Social News Desk was built: to help agencies manage multiple brands, streamline collaboration, and deliver smarter, more engaging social content for every client.
Interested in learning more about what we can offer your agency? Request a demo or free trial to get started today!
