In the evolving landscape of digital news, adaptability and innovation become paramount, especially in the face of new regulations. In this case study, we’ll delve into the success story of a Canadian news publisher that not only navigated recent legislative changes but also thrived by strategically investing ad dollars on Facebook to generate leads. Led by SND’s Ads technology, this publisher witnessed an unprecedented drop in their cost per lead, allowing them to gladly reel back in a once established social media opportunity.
After the passing of the Online News Act in Summer of 2023, the digital news space in Canada witnessed a significant shift, challenging marketers to find new and compliant avenues for lead generation. Faced with these changes, our news publisher embarked on a journey to discover innovative solutions that would not only comply with regulations but also deliver the impressive results they once relied on via Facebook.
The key to their success? SNDs Ads technology – a cutting-edge solution that increases performance and optimizes for your goals. The implementation of Facebook Ads combined with SND’s technology yielded remarkable results for the Canadian news publisher: a cost per lead 50% lower than the already below industry average SND Ads often delivers.
In the face of regulatory challenges, this Canadian news publisher not only adapted but excelled in lead generation through strategic investments in Facebook and SND’s Ads technology. This case study stands as a testament to the power of innovation and adaptability in navigating the dynamic landscape of digital news, and we invite you to explore similar success by considering our SNDs Ads solution.
Contact us today to unlock your full potential in the Facebook Ads realm. Reach out to us at info@socialnewsdesk.com.
