Whether you’re a city PIO, county communicator, or state agency social media manager, you’re doing the vital work of keeping your community informed, safe, and connected. But how do your team’s tools, tactics, and challenges compare to others across the country?

That’s exactly what we set out to discover in the 2025 Government Social Media Benchmark Report — Social News Desk’s annual study of how government agencies are using social media to inform, engage, and build trust. This comprehensive report breaks down the realities of government communication in a fast-changing digital world — from small towns to large counties — revealing what’s working, what’s changing, and where technology can make the biggest impact.

Inside this free report, you’ll discover:

• How government communicators structure their teams and manage social channels

• The top challenges agencies face — and how they’re solving them

• What “success” looks like in terms of engagement, analytics, and reporting

• How government agencies are handling compliance, crisis response, and public records

• Emerging trends shaping the future of digital government communication

Get a data-driven look at how your peers are managing today’s toughest communication challenges — and gain insight to strengthen your own strategy for 2026.

Download the Government Social Media Benchmark Report today
and see how your agency stacks up.