Boost Your City’s Social Media Presence with Instagram Collabs

Cities and towns are always looking for new ways to connect with their communities and stay transparent. One of the coolest and most effective tools on social media right now is Instagram Collabs. And it’s available in the Social News Desk (SND) Dashboard too! 

This feature lets multiple accounts team up on a single post or Reel, making sure it reaches as many people as possible. Here’s a simple guide on what Instagram Collabs are, how they work, and how your city can use them to cross-promote different departments.

What Are Instagram Collabs?

Instagram Collabs is a feature that enables two accounts to co-author a post or Reel. When you create a Collab, the content appears on both the publishing account’s and the collaborator’s profile grids. This means that the post is shared with the followers of both accounts, significantly expanding its reach and visibility.

How Do Instagram Collabs Work?

• • The creator of the original post invites another account (or multiple in SND!) as a collaborator

• • If the account accepts the invite, their username will be added to the post

• • The post, once published, is then visible to both account’s followers and shown on both profiles

• • Accounts that accept a collaboration invite can see all likes and comments on the post

Since the post appears in two different accounts’ Feeds or Reels, IG Collabs get even more exposure than “usual” posts (and yes, you can track how these posts do in SND).

Using in SND

Adding and inviting collaborators on your Instagram posts in SND couldn’t be easier! Just enter the username (or multiple usernames) you’re looking for, and they’ll be asked to accept the invite.

Why Should Municipalities Use Instagram Collabs?

1. Enhanced Engagement: By collaborating with various city departments, your posts will reach a broader audience. For example, a post about a new park opening could be shared by both the Parks and Recreation Department and the city’s main account.

2. Cross-Promotion: Instagram Collabs provide an excellent opportunity to cross-promote different internal accounts. Departments like public safety, transportation, and community services can co-author posts, ensuring that important information reaches a wide audience.

3. Unified Messaging: Using Collabs helps maintain a consistent and unified message across various city departments. This is particularly useful for city-wide announcements or events where multiple departments are involved.

4. Increased Followers: Collabs can also help increase the follower base of less popular departmental accounts. When followers of the main city account see a post tagged with the Parks and Recreation Department, they may decide to follow that account as well.

Examples of Using Instagram Collabs for Municipalities

• • Emergency Alerts: Collaborate with the city’s emergency management department to share critical information about weather alerts, road closures, or public safety announcements.
    
    

• • Community Events: Promote city-sponsored events by collaborating with the cultural affairs or events department, ensuring that more residents are informed and engaged.
    
    

• • Public Works Updates: Share updates on public works projects, such as road repairs or new infrastructure developments, by collaborating with the public works department.
    
    

• • Health and Wellness Campaigns: Team up with the public health department to promote health initiatives, vaccination drives, and wellness programs.
     

By effectively utilizing Instagram Collabs, municipalities can foster a stronger sense of community, enhance public engagement, and ensure that important information is communicated efficiently. Start exploring this powerful tool today in the SND Dashboard to make your city’s social media presence more impactful and far-reaching. Have questions on how it works? Get in touch: support@socialnewsdesk.com.