If cutting down your cost-per-lead isn’t part of your plan to grow your audience, we’re confident in asking “why not?” The ability to acquire new
When it comes to spending ad dollars to reach your acquisition goals, SND’s Dynamic Ads technology blends AI with your highest-performing content to create a
What we’ve heard from ads clients over and over again is that SND not only delivers a better ROI on acquisition marketing but that it
Are you tracking the metrics that matter when it comes to your paid ads on social media? I put together this tutorial to show you
Support is winding down on Meta’s CrowdTangle platform and it’s one of those tools that most newsies can’t live without. Team SND has gleaned the
Notice your traffic from Facebook is in steep decline? It’s by design. News has been de-prioritized in the Feed (notice, it’s not called News Feed
ICYMI: Facebook is moving away from news to focus more on its creator economy. What does this mean for newsrooms? It’s time to pick up
How prepared are you for a cookieless future? Changes are ahead for content marketers and specifically, some meaningful changes for those of us in the
Have you picked up the Philadelphia Inquirer lately? You might not be in that particular newspaper market, but if you’re in the business of marketing
Sinclair Broadcast Group recently expanded The National Desk, a national news broadcast, to 20 new markets across the United States. With goals of driving additional
Like mullets and tie-dye, email newsletters have made a comeback from the 90s in a big way. But unlike mullets and tie-dye, a winning strategy
The future is now for TV Newsrooms looking to diversify revenue streams and acquire new digital audience. While newspapers have in many ways gotten a
It’s true, Q4 comes with candles, cookies and holiday cheer … but the one gift we’d all like to return is that inevitable increase in
If you’re boosting posts on Facebook, chances are you’re looking to increase audience engagement, drive more people to certain content or generally promote awareness of
When it comes to running acquisition ads for you to reach your goals, our Dynamic News Ads blend Artificial Intelligence with Real-World Journalism. Our method
If you’re running paid ads on social, keep tabs on your ads is important. You have to know you’re getting what you expect. Our paid
When it comes to placing ads on Facebook – you can roll the dice to find out what works and what doesn’t (putting your limited
When it comes to running ads, Facebook is daunting. The forever changing landscape means trying to keep up with constant changes – SND can save
We are big on reporting. We make it our goal to give you everything you need on one platform so that you’re not having to
If you’re in the business of running Facebook Ads, this is revolutionary. SND Campaigns lets the ad ops team see every single client they’re managing…all
WBTV is on a mission. They’re looking to get more people in their market to download the WBTV News App. And as it turns out
The team at WKOW-TV in Madison, WI knows what’s hot…and it’s targeting 23,000 people in the station’s “hot zip codes” using the news team’s best
Village Media is pushing hard with its acquisition efforts and they’re leaning on SND’s Dynamic News Ads technology to make it happen. SND’s approach is
Apple’s new iOS 14 operating system comes with new privacy settings which make it much more difficult for Facebook to pull data on users. If
Social News Desk has pioneered a new way for media companies to use their existing, high-quality content to exponentially increase long-term connections with the local
For years, Facebook required that images on ads contain less than 20% text – commonly known as the “20% Rule.” But Facebook has quietly removed
Goals that are always top of mind (especially among newspapers) – grow your email newsletter list and get more subscriptions. We can help. But we’re going
News Directors & Creative Service Managers – you have big goals; drive tune in, get app downloads and get email newsletter sign ups. Social News
Picture it … you’ve built a great organic post for a sponsor that’s paying you to post about their business — and there’s that tempting
News consumption is at an all time high and yet paywalls are at an all time low. Dozens of newspapers dropping them so that people
If you’re looking for a way to get more viewers, more sign-ups or more subscribers… look no further than your own newsroom. Believe it or
Let us show you how we can help you accomplish your goals on social media.
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