Social media managers know it’s not just about what you post on social media that matters, it’s also about when you post. Making sure your best content is published at the optimal time to reach your audience is the key to social media success. But how do you know when is the best time to post? What’s the magic formula to figure out when you should be posting to reach the most people and get the most engagement?
Well, we hate to break it to you, but there is no magic formula. Figuring out the best time to post to your social media accounts depends on a number of factors, such as your audience, the content you are posting, the social media platform you are using and the type of engagement you are hoping to get. While we don’t have the magic formula to help you, we do have a few tools you can use to come up with a posting strategy that works for you.
Use SND’s Post Manager to See When Your Content is Heating Up
SND’s Post Manager can give you a quick and easy way to see when your posts are performing their best. Our newest update to Post Manager introduces new data visualizations that give you a heat map of post performance – whether you’re prioritizing link clicks, impressions, engagement or video views. Pick the KPI that’s most important to you, such as clicks, shares or engagement, and let Post Manager show you at what time during the week your content shines brightest. Use that data to help you decide the best times to post and see what times you should avoid posting.
Each social media platform offers unique features and functionalities that cater to different audience demographics and content formats. Use the social accounts filter in Post Manager to get platform-specific analytics to help you tailor your content and publishing schedule accordingly to maximize engagement. You can also use Post Manager’s filters to see analytics for different types of posts (videos, links, images, etc.) to help you customize your content distribution strategy even further.
Use SND Planner’s Best Time to Post Feature
Another great tool to help you find the best time for you to post is SND’s Planner feature. With Planner, SND’s AI can help you pick the best time to post and best frequency for your content. Using Social News Desk’s artificial intelligence capabilities you can see what content is hot, what time of day accounts usually get the most traffic, and the ideal number of posts for your audience per day.
To quickly learn when to publish content for the best shot at high engagement and high traffic results use the Best Time to Post indicator at the top of Planner to get suggestions on best post times from SND’s artificial intelligence. Our real time database is constantly capturing your posts and the engagement they receive. Using this historical data, SND’s AI can predict the time of day when your content usually gets the most engagement – so you’ll know the Best Time to Post.
When it comes to how often you should post to social media, there’s no hard and fast rule but we can help you determine the “sweet spot” for your specific brand. That is, how much content should you publish to maximize your engagement and traffic without oversaturating your audience. Again, it’s not magic – it’s just a matter of leveraging SND’s massive database. We can look back at your account performance and determine your ideal frequency. As that number changes, we let you know.
The frequency recommendation is near the top of Planner. You’ll see how much content you have scheduled for the day (based on what’s been posted, planned or scheduled) and what the optimal post volume is based on SND’s AI-based analysis of your account’s past performance. You’ll know at a glance whether you can squeeze in more content, or maybe ease up on the number of posts you’re planning to publish.
If you’re interested in learning more about Social News Desk or if you’d like to try SND for free, get in touch at: sales@socialnewsdesk.com.
