If you’re an agency professional, you know how it goes: juggling multiple clients, navigating dozens of logins, scheduling across different platforms, and keeping your team in sync. Whether you run a social media agency, a digital marketing firm, or a government communications department, the pressure to manage multiple accounts efficiently is real.
And let’s be honest—it can be overwhelming.
So how do you keep everything organized without burning out or missing an important post? That’s where Social News Desk (SND) comes in. Our platform was built with agencies in mind with the tools you need to manage multi-client workflows efficiently, securely, and with less stress.
Here’s some of the biggest challenges agencies face when managing multiple social accounts—and how SND can help.
Endless Logging In and Out of Client Accounts
Constantly switching between client profiles is time-consuming and prone to error. It’s easy to accidentally post from the wrong account or waste time figuring out platform permissions.
With Social News Desk, you can manage all of your client accounts from a single (and secure!) dashboard. We’ve got tips and tricks to make it easy, too:
- Use folders and favorites to organize accounts: Do your clients have different brand accounts? Different social networks? Take the hassle out of posting and organize accounts into folders. That way, you can quickly and easily bulk select which accounts to post to at any time.
- Quickly toggle between clients: 5 clients? 10? 20+? No problem. We’ve got room for all of them, and with a few clicks, you can get into each one of their teams to view their own accounts, permissions, and more.
- Avoid the login shuffle: One password for all of your clients. No more keeping track of sensitive information!
The bottom line: Look for a tool that doesn’t require you to juggle passwords or worry about security breaches.
Chaos Around Team Collaboration
Coordinating content creation, approvals, and publishing across teams is messy without the right tools. Messages get lost in Slack threads or buried in email chains.
With SND, it’s all about customization and teamwork. SND offers customizable user permissions and team workflows that are purpose-built for agencies. Assign specific team members to client accounts, set up role-based access, and streamline the approval process. Everyone stays in their lane, and nothing gets lost in the shuffle.
Visibility Gaps and Content Overlap
Without a clear view of scheduled posts across clients, it’s easy to double up, miss a window, or fail to capitalize on timing.
We recommend having one unified view – think of it is a calendar that shows you what’s going on across all client accounts at once. See what’s scheduled, spot overlaps, and identify content gaps. Pro tip: Use recurring post features to save time on repeat content across similar accounts.
Inefficient Approval Workflows
Clients need to approve content, but managing that process via email, Google Docs, or spreadsheets isn’t the most – shall we say — efficient way.
If you ask us? Having a streamlined, role-based system integrated within a social posting tool is the way to go. This means submitting drafts directly from the tool, tracking approval status, and keeping a full audit trail — all in one place.
SND’s post-approval workflow is simple and integrated. At the end of the day, it means faster turnaround times and better transparency for both your agency and your clients.
Accessibility and Compliance Challenges
Agencies working with public-sector clients often need to meet accessibility standards and compliance regulations. Manual checks take time and leave room for error.
It’s imperative to use a social tool with compliance in mind. Ensure that all images include alt text and meet accessibility guidelines. It’s one less thing to worry about!
Scalability Without Complexity
As you grow your client list, your workflow becomes more complex. Scaling without a solid foundation is risky.
Social News Desk is built to scale with your agency. Flexible pricing plans, robust management tools, and centralized oversight mean you can add clients without breaking your workflow. Whether you manage five accounts or fifty, SND keeps things manageable.
Your Agency Deserves Better Tools
Agencies have unique challenges that need more than just an average scheduling tool. You need a platform designed to support multiple clients, streamline communication, and scale alongside your growth.
Social News Desk was built by communicators who understand the real-world demands of fast-paced environments. It’s a platform that makes managing multiple client accounts not only possible, but painless.
We’d love to tell you more about what we can offer your agency. Request a demo or free trial to get started today!
