We get it: there’s lots to think about and do when it comes to managing social media. As a municipal communicator, it’s especially important to promote happenings and other news — quickly. But how do you make sure you’re on the same page with other departments?
SND’s Approvals feature can help bridge that gap. This allows users to review posts before they’re published so that only approved content goes out on social media. Here’s some examples of how this might look.
Ensure on-brand messaging
It’s always great to have a social “point person” (or people). But what if there’s a “main” page where certain users manage the social posts, and sub pages with different managers? For example, a central library staff might want to approve posts from users who help run other, smaller branches.
Maybe there are special events that involve several different branches. Using SND’s Approvals feature helps make sure the right tone — and message gets carried across, even if multiple people are helping craft messages.
Key in on accuracy — in a timely way
While the message and tone are very important when collaborating across different social accounts, so is accuracy. If your team hires interns or part-time workers, Approvals is a great tool to make sure they get real-time feedback on posts.
It’s as simple as an approver writing a quick note about the post:
Control messages during crisis management
Acting swiftly is key when it comes to unexpected crises. Having a solid plan in place is also critical. Why not make social post Approvals part of that process?
It’s more important than ever for messages to be consistent and clear across different platforms, and having a streamlined way to check posts can help here.
Want to get started with Approvals? Have questions? We’re here to help – shoot us an email: support@socialnewsdesk.com.
