4 easy ways to improve your reach on Instagram

Read up on Instagram's tips for creators to boost reach and grow your following.

Are you trying to boost your reach and grow your following on Instagram? The platform recently shared tips for doing just that. Why not start today?

Create engaging content

It’s all about the content! It’s important to vary your types of posts — video, photos, and text. Whatever you do, just make sure you created it yourself or it’s content that hasn’t been on Instagram.

So…where do you start? Luckily, Social News Desk makes it easy! Want to post a photo…or 10? Upload multiple photos for a carousel post (or videos).

Speaking of videos, any videos less than 15 minutes will automatically post as a Reel. If you want them to be discoverable, though, keep them at 90 seconds or less. And if you really want to level up: Post to your Instagram Story, too!

Be discoverable through Search

Remember, both followers and non-followers can find you when they search on Instagram. This means it’s important to have relevant keywords in your content, caption, bio, and hashtags.

Post original content

Bottom line: Instagram is less likely to recommend reposts of a Reel already on Instagram or accounts that re-share others’ content on their feed.

Monitor your insights

Tracking performance is a must! Now that you’ve got some handy tips, put them into action and see what happens.

Confused by what to monitor? Using Post Manager in SND makes things simple: find your account(s), choose a timeframe, and compare metrics (and yes — reach is one of them!).

Over time, you’ll be able to track patterns and learn what content people are resonating with the most.

You can check out a few other tips from Instagram here. Want to talk Instagram strategy, or see how SND can take it to the next level? You know where to find us: support@socialnewsdesk.com.

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