We have behind the scenes joke a Social News Desk…donut posts are HOT NOW.
Only it’s not a joke. We’ve seen it more than a dozen times. Even if you’re conflicted about how it’s spelled, a doughnut/donut post is a hole in one.
Merely mention Krispy Kreme and you’ll get your share of shares. Take the Aiken Standard’s recent post. All they had to say was that a white, red, and green hut of glazed-covered goodness was coming to town…and bam, 1200 shares.
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INSIDER wrote this simple sentence…’New York’s most delicious doughnut is at Dough.’ They sprinkled a little native video in that post – 12,000 likes, 3,000 comments, and nearly 9,000 shares.
KAKE’s Donut (note: not to be confused with Cake Donut) post was intended to spread the sweet news of a BOGO deal on a dozen doughnuts. It delivered!
Expect a spike if you match up athletes and donut in one post. I mean, 32,000 shares and likes?! It’s like high calories and high salaries are the secret recipe.
Love this one, no sugar coating.
And now that we know that the donut addiction is very real, consider getting a sponsor on the hook! You have some real numbers to show them in regards to how donuts posts do well on social media.
Know what that COULD mean? Free donuts delivered to the newsroom. Mhmmm, donuts.
