When sponsors pay publishers to design and run ads, both parties receive multiple benefits. On Meta’s platform, these posts are called “Branded Content.” Branded content is a creator or publisher’s content that features or is influenced by a business partner for an exchange of value. Creators or publishers are responsible for tagging a business partner’s Page when posting this content.
Sponsors and publishers alike are seeing higher engagement, an increased return on their investment, and expanded traffic and reach with these types of ads. These strategic partnerships support a variety of campaign objectives, including building brand awareness, increasing traffic, and driving engagement. Clients also have the advantage of the publisher’s credibility, which serves as a recommendation to viewers from a source they know and trust.
Here at SND, our team knows branded content well. We currently run paid branded content campaigns for a variety of publishers, including online magazines, publications, agencies are more. In the past year, SND was able to empower a major news brand to grab over 1.1 million clicks, averaging less than .40 cents per click. Industry average has recently been upwards of $3! SND’s team leverages ground-breaking software and technology to provide a streamlined pathway for building these campaigns, leaving you time to focus on other important tasks.
“SND has been a great help for me. I have been able to leave the campaign deployment to you and focus on other tasks. I have saved a lot of time thanks to SND, and the process of submitting the information for social promotion is quick – so now it only takes me around three to five minutes to be done with the social promotions. It used to take me more than 20 minutes a campaign. Another important point is that we are seeing a nice increase in performance on social promotions, so I can only say good things about you all! I’m saving time and getting a good performance.”
–Carlos F., Client Success Project Manager, Zoe Communications Group
SND is not only saving up to 80% of your time on campaign execution and optimization, but also increasing your ROI, with state of the art technology, and stellar customer service.
Want to learn more? Schedule a call today to chat with a Paid Strategist to learn about how you can take your paid ad goals to the next level. Contact us at ads@socialnewsdesk.com
