If you’ve ever worked in a coffee shop, you know that the best way to get people to use your tip jar is to put in a buck or two to get things rolling. You can do the same thing on social media without the hassle with Scheduled Interactions for Instagram and Facebook.
Boost engagement & clear clutter on Instagram
Adding the first comment on Instagram can help bolster overall engagement and reach. It signals to Instagram’s algorithm that the post is gaining engagement, which in turn helps it show up in the Instagram Feed for more people. In addition, adding a comment from your own page shows your followers that you’re engaged with the audience, and makes it more likely that they will comment in turn.
Adding hashtags in an Instagram comment is also a great way to help your content turn up in Instagram’s Explore feed for a particular topic, without cluttering up your initial post. This also benefits people who use screen readers, since the hashtags won’t be listed in the actual post text.
Guide the conversation on Facebook
Get conversations started and keep the comments moving on Facebook. Social media managers can schedule a Facebook comment to post automatically after a certain period of time. It’s a great way to ask a follow-up question to encourage conversation around a particular topic, or add additional information to a post, such as a link to a sign-up form or related news story. You can also schedule a share from one page to another using Scheduled Interactions. This is a great way to use your organization’s scale to self-promote and encourage higher reach on Facebook.
How does it work?
It’s simple! You’ll find the Scheduled Interactions tool in the Post Composer:
This is where you add your comments and/or shares – you can even add multiple comments over time to keep the conversation going!
You’ll see the interactions listed as they will unfold over time.
Once the post goes out, the timer starts ticking for the delay on any comments and shares you’ve scheduled. You’ll see the interactions happen without lifting a finger!
This simple and powerful feature will help you streamline your interactions with your Facebook and Instagram audiences, and continue to keep meaningful conversations going. Keep in mind that open-ended questions tend to promote more meaningful conversation. Use “should/would” in your questions or ask followers if they agree or disagree to spark discussion – but avoid basic “yes or no” questions.
Your social strategy should include interacting with fans of your page, and Scheduled Interactions will help you save time while still getting your fans talking! Let us show you how easy it is by scheduling a demo today.
