Social media strategy is always evolving, and what worked yesterday might need to be tweaked today. If you want your brand—whether you’re in a newsroom, government office, school or university, or any other field—to stand out and make an impact, think about where you can take risks and embrace a bit of unpredictability. It might mean stepping outside your comfort zone and trying something new. But that’s where the magic happens.
Decide where your brand could take a risk. Maybe it’s trying out a new content format or adopting a different tone that connects with your audience. In the crowded world of social media, playing it safe might leave you stuck in the same place. So, why not push some boundaries and challenge expectations? You might be surprised by the outcome.
At Social News Desk, we see those who push the envelope and step beyond the usual boundaries make the biggest impact. The SND Dashboard is designed to help you tap into that potential. It gives you the tools and insights you need to experiment with your content, see what’s working, and fine-tune your strategy for even better results.
Have you tried setting up a social account feed on Autopilot using over-performing indicators? This feed offers an automated solution to repost your most successful content from the week, giving it another chance to engage your audience. You can select posts based on metrics like clicks or engagement rates, ensuring that only the most impactful content gets reshared.
Want a quick and easy way to see when your posts are performing their best? SND’s Post Manager provides data visualizations that give you a heat map of post performance – whether you’re prioritizing link clicks, impressions, engagement or video views. Pick the KPI that’s most important to you, and let Post Manager show you at what time during the week your content shines brightest.
As you plan your next content calendar – already in the SND Dashboard! – explore new possibilities. Ask questions that spark innovation and creativity: What can we do differently this time? How can we break away from the ordinary and bring something fresh that will grab our audience’s attention? The goal is to surprise and delight your audience—give them something they haven’t seen before, something that connects on an emotional level and inspires them to engage.
For example, in this post (left), City of Ballwin takes advantage of the SND Newsin.bio feature available with every connected Instagram account. Each post links back to a webpage with additional details and links. Learn more by reading about Missouri city’s parks and recreation department with promoting sign-ups for city events.
Thinking differently doesn’t mean throwing out your strategic goals—it’s about looking at them with a fresh perspective. It’s all about challenging the status quo and finding new, exciting ways to share your brand’s story. By daring to try something new, you might just find the perfect spark to take your social media presence to the next level. Ready to learn more about how SND can help your team?
Checkout Learn More for a custom demo or a free trial.
