Social Media Management Software for K-12 Education

Engage your community and let your mission shine

Tame the chaos of multiple social media networks. Perfect for public, charter and private schools, SND helps you engage parents, attract students and spotlight education in your community.

15 years

of Trusted Service

100M+

Individuals Informed per Day

16h+

Saved Weekly on Publishing

Trusted by leading schools everywhere

mtsu gray
vermont state gray

From building connections to handling sudden emergencies, you’ll be ready.

“I really can’t say enough about Social News Desk. For the amount of time I’ve been in this industry I’ve have looked into so many different platforms and they can’t just compete.” Andrea Smiley, Communications & Media Coordinator, Genesee Intermediate School Districts

Connect Parents and Celebrate K-12 Education within your Community

Your social media partner for K-12 success, providing secure and impactful tools to manage school district communications, engage parents and teachers, promote education, and keep the community informed.

Give your teachers and staff the tools to manage social media with ease and consistency.

  • Manage multiple school accounts with customizable user permissions and approval workflows

  • Save time with recurring post scheduling—right inside the SND Post Composer

  • Plan and collaborate across teams using the SND Content Calendar

  • Reach parents, students, and your community with Search & Listen, plus SND’s Nextdoor integration: Track Reactions, Comments, and Views, and manage comments in Inbox and Dashboard

  • Make your school posts accessible with alt-text and an ADA-compliant dashboard

 

Get insights across all schools and departments to track performance and engagement.

  • Get insights on reach, engagement, and audience demographics right in your dashboard

  • Monitor real-time feedback from parents, students, and the community to adjust your strategy

  • Organize content by tags, campaigns, or school/department with Post Manager Reports

  • Share tailored analytics with school leaders, boards, individual campuses, or families

  • Track performance, audience engagement, and content effectiveness in one centralized dashboard

Ensure public records compliance while managing school communications all within your SND Dashboard.

  • Ensure public records compliance while managing school communications all within your SND Dashboard.

  • Automatically capture and store every post, including edits and deleted posts

  • Keep archives secure, searchable, and integrated all in one place

  • Respond to public records requests quickly with easy search and retrieval

  • Set alerts for objectionable content, keywords, or specific participants

  • Maintain transparency with version history and ensure open record compliance

Connect every social media platform with ease

Streamline your workflow by connecting effortlessly with the platforms and tools you use. Publish, schedule, listen, respond and report, everywhere your community is engaging.

Words from our customers

Want to learn more about successful social media management?

Explore our latest resources for insights and updates

Nextdoor/Communities: Aerial view of houses
Nextdoor has become a vital channel for local news and public information. Here's how Social News Desk helps communicators connect with communities....
Webinar Replay: Your Blueprint for Better School Social Media
In this webinar Sarah Loyd from SND will explore practical strategies and tools to streamline social media management....
recurring posts
Automate repeat content with recurring posts—perfect for reminders, promos, and evergreen updates....

A powerful solution trusted by thousands

Since 2010, we’ve proudly supported America’s largest news companies, cities, schools, agencies, and businesses who require future proof and always-on social media management tools.

See why over 10,000 people trust us every day.