Telling Weather and Sports Stories with Instagram Video

Instagram Video publishing is brand new to SND Dashboard, and news outlets are already using video to keep their audience informed (and entertained). If you’re still looking for ways to take your video storytelling to Instagram, here are some great ideas we’ve seen lately from our friends in weather labs and sports departments nationwide.

It’s a Winter Wonderland – Weather Coverage

For many newsrooms, weather is a primary driver in social media storytelling. Whether it’s showcasing weather happenings or keeping followers up-to-date on the latest forecast, Instagram Video can be a natural extension of existing social media efforts.

WGRZ in Buffalo shows off the famous snow that comes to mind when you think “winter in Buffalo.”

The Gaylord Herald Times informed their readers about a winter weather advisory with a beautiful video of snow falling in a forest. We love how they convey important information, but still show an amazing clip that stops the scroll for Instagram users.

WFLA in Tampa keeps it simple with a graphical forecast (and a few fun GIFs to celebrate the weekend). Remember that Instagram can be more informal.

Boom Goes The Dynamite – Sports Coverage

WYFF in Greenville, SC celebrated Clemson’s football victory with this sentimental video. Use IG video to highlight the small moments that make big sports victories great.

WWL in New Orleans shows how “Choppa Style” is taking over even the tiniest, furriest fans. Does your local fan-base have something that sets them apart from everyone else? Use Instagram video to show it off!

WKYC in Cleveland used captions to highlight an interesting detail from the Browns’ search for a head coach. Instagram can be a great place to tell stories that otherwise might not make it into your newscast.

Are you doing something great with IG video? Share it with us! Reach out to your Client Success Manager or email us at We’d love to check it out!