READ ALL ABOUT IT

This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.

Traffic Drivers: Don’t Add Work, Just Add Clicks with SND’s AI-Powered Publishing Automation

If you’re like most newsrooms, the realization that clicks from the Facebook (News) Feed to your website are in a steady decline has you feeling on edge. But this new-normal doesn’t have to spell disaster for your social media referrals. In this Social News Desk blog series, we’re exploring the MANY different ways you can…

Read More

Philadelphia Inquirer’s Newsletters: Strategy Worth Picking Up

Have you picked up the Philadelphia Inquirer lately? You might not be in that particular newspaper market, but if you’re in the business of marketing newspapers –  you can certainly pick up their good habits. Philadelphia Inquirer is laser-focused on growing their top-performing newsletters. They consistently and successfully run newsletter campaigns – collect email addresses…

Read More

SND Promotions drives huge results for Sinclair’s The National Desk

Sinclair Broadcast Group recently expanded The National Desk, a national news broadcast, to 20 new markets across the United States. With goals of driving additional website traffic and increasing awareness of the broadcast, they enlisted SND Promotions to get the word out. Our Meta-certified Promotions team quickly launched a large-scale campaign that promoted local tune-in…

Read More

Facebook announces sunset of Breaking News Indicator

Meta announced recently that as of June 20th, the Breaking News Indicator on Facebook will no longer be supported. Necessarily, Social News Desk will also sunset the feature as part of this change. Facebook sent the update to participating newsrooms this week, letting them know that its testing over the past few years showed that…

Read More

How a national magazine brand grew its newsletter footprint using SND’s Ad Tech

Building new audience isn’t just about selling magazines for The New Republic – an unambiguously left-leaning national political magazine with a robust history going back more than 100 years to its founding in 1914. The 21st century version of the magazine is looking to newsletters and podcasts to round out its reach. And the magazine’s…

Read More

The better way to boost posts on Facebook.

If you’re boosting posts on Facebook, chances are you’re looking to increase audience engagement, drive more people to certain content or generally promote awareness of your brand. Unfortunately, you’re also probably wasting a lot of money in the process. So instead of playing whack-a-mole with your marketing budget… consider this ROI-based strategy instead … Promote…

Read More