Social Media Resource Library
Year-Round Holiday Ideas for Social Media
Our creative, inspirational resource with loads of holiday events you can use to build social media content with (or be mindful of) when planning your content calendar. Some are serious, and some are fun, but all of them will be a useful springboard for your own ideas and goals.
Social Media Storytelling for K-12 Schools
Learn how to help your school make an engaging impact on social media through the art of social storytelling. Complete with real-life examples of social media strategies from K-12 districts across the USA.
Social Media Tools for Emergency Response
Social Storytelling Strategies for Higher Education
Uncover the essential foundations of effective storytelling, learn key elements of compelling narratives, and gain insights from successful social media campaigns in education. Explore creative content ideas and learn how to craft your institution’s unique narrative.
Using Nextdoor for Critical Civic Communication eBook
With over 88 million verified users and 330,000 neighborhoods across 11 countries, Nextdoor is as local as it gets. Social News Desk’s eBook is for social media managers and communication officers who are ready to master this thriving public platform with the latest strategies.
Social Media Audit Essentials for Higher Education eBook
Social News Desk has created this practical guide for higher education-oriented communications officers. It is filled with actionable steps to help you assess your current social media strategy, identify areas for improvement, and reach your goals on social media.
Social Media Audit for Higher Education [template]
Whether you’re a seasoned social media manager looking to refine your strategies or new to the world of university social media management, this 14-page Social Media Audit Template for Higher Education will make your job easier and more effective.
In the Eye of the Storm: Preparing Effective Government Crisis Communications Strategies
Navigate social media with confidence during crises with SND’s guide for public information officials. Developed from best practice strategies used across America, this eBook provides a step-by-step crisis communications playbook and expert advice.
Social Media Stakeholder Plan for Crisis Communications [template]
Get your team ready for any crisis with our Social Media Stakeholder Plan Template. Your choice of format (MSWord or Google Docs) to fill, print and distribute. Align your team with key information and action plans today so they stay completely aligned when you need it most.
Threads Untangled: Maximizing Meta for Government Social Media eBook
Maximize your city agency’s impact on Threads and keep your community in the conversation. Learn strategic uses of the Threads algorithm, community engagement techniques, and effective content planning.
Civic-Minded Social Media Content ebook
Boost your civic engagement with our practical eBook, featuring expert social media strategies from leading city agencies. Packed with tips for evergreen content, preparing for emergencies and examples from PIOs all over America.
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