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Don’t Gamble on Lottery Contests. Do It Right.

As the frenzy surrounding the Mega-Billion Jackpot Powerball Bonus Multiplier Money-Maker Extravaganza engulfs the nation, some news stations are tapping into the buzz and offering up “Share The Jackpot” type contests. While these contests are a great idea for quick, easy engagement and page boost, there are a few billion problems that could come along with…

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