Exciting news! Nextdoor, the popular social networking platform designed for local communities and neighborhoods, has just opened its Agency Pages feature to local schools, parks and libraries. Until now, these customized profiles were only available to government agencies.
To apply for your school’s own agency page, go here.
What is a Nextdoor Agency Page?
Nextdoor Agency Pages are specialized profiles designed for public agencies—such as city governments, police departments, and now school districts.
Using an agency page, a school can engage directly with the local community on the Nextdoor platform. These pages enable administrators, teachers and staff to share real-time information, gather community feedback, and foster neighborhood engagement.
Social News Desk is the only social media management tool that integrates directly with Nextdoor. “Through our partnership with Nextdoor, we’re strengthening the connection between our education, news and government customers and their communities, unlocking new ways to discover great local content and showcase the people and stories that make life interesting,” said Aaron King, General Manager and CTO at SND.
Unlock the Social Listening Power of Nextdoor with SND’s Exclusive Integration
Maybe you want to know what’s happening within your school’s neighborhood, or you’re interested in the most engaging topics within a city, or you want to keep tabs on the social postings of neighboring schools. Using SND, you can keep tabs on it all — right alongside the content you’re posting and monitoring.
Search and Listen on Nextdoor is only available through Social News Desk software.
According to Andrea Smiley, Communications and Media Coordinator at Genesee Intermediate School District, SND gives her extra control that even an Agency Page can’t provide. “Even with an agency account for Nextdoor, I can’t see what people are saying. So SND’s Search and Listen tool is really important for Nextdoor because we can see that chatter and maybe get ahead of it and tell our own story instead of letting everybody else tell it.”
Why Nextdoor is Gaining in Popularity and Use Among Educational Institutions
Nextdoor combines community-focused features with a secure, locally tailored experience.
That makes it a go-to platform for local parents to connect with schools and neighbors, support local businesses, and stay informed. This focus on local, verified engagement allows Nextdoor to provide unique benefits that larger social networks may not offer, such as greater sense of community and support at the neighborhood level.
For government agencies, K-12 primary and secondary schools and non-profit organizations, the benefits of agency pages and SND social media management are clear.
What Nextdoor Power Users Say About Nextdoor Agency Pages
Nextdoor recently posted several reviews from happy PIOs using agency pages at government agencies:
In Centennial, Colorado, Public Information Officer Eric Hurst of South Metro Fire Rescue said “Nextdoor has proven to be the most valuable interactive social media platform South Metro Fire Rescue utilizes from a fiscal and interpersonal perspective.”
In Sacramento, California, Police Chief Sam Somers said “Nextdoor provides a foundation that enables community members to use a social networking tool to help us make a stronger and safer Sacramento.”
In Kansas City, Missouri, Police Chief Darryl Forté said “Nextdoor lets us quickly inform residents about ongoing or new safety issues. It helps empower neighborhoods to keep their communities safe.”
Using Nextdoor Has Many Benefits for Local Schools Looking to Engage with Parents and the Community
Here are some of the benefits public, charter and private schools enjoy with Nextdoor:
Localized Community Building
By focusing on neighborhood-level interactions, Nextdoor strengthens local connections, fostering a sense of community and belonging among residents.
Trusted Information and Security
Each user is verified based on their real address, creating a network of verified, trusted residents.
This helps ensure a safer, more credible space for sharing information compared to broader social networks.
Resource for School Safety and Awareness
Nextdoor’s platform is ideal for sharing urgent local updates (like school closures and emergency announcements), enabling residents to quickly connect with the school system about neighborhood safety.
Enhanced Civic Engagement
With participation from local public agencies, schools and non-profits, Nextdoor serves as a channel for civic engagement. That makes it easy for parents and teachers to stay informed and involved in local government, education and community initiatives.
Learn More About Nextdoor Mastery
To learn more about maximizing the power of Nextdoor for your K-12 school, be sure to listen to our recent webinar: Using Nextdoor for Critical Civic Communication. In the webinar, we share powerful insider tips on how your school, government agency or municipality can communicate more effectively with local residents through advanced Nextdoor use.
