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Social News Desk

Social Media Webinars & Events

Educational videos and tutorials from experts in social media management.

August 13 – Webinar: You Posted It—Now What? Creating a Lifecycle for Social Media Content

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Join Social News Desk for an exclusive webinar tailored for the government and education sectors. Discover practical strategies and tools to simplify social media management while staying compliant with public records requirements through effective archiving. This peer-focused discussion will feature Sarah Loyd, Head of Product Success and Evangelism, alongside Angela Schutzman, Senior Sales Executive at SND—bringing together both product expertise and real-world customer insight.

August 20 – Webinar: Social News Desk in Action – Tools & Tips for Journalists and Government Agencies

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Join James Haralson for an exclusive webinar designed for journalists, newsrooms, and government communicators exploring social media management tools. He’ll walk you through the SND Dashboard—demonstrating how to streamline publishing, scheduling, monitoring, and social media reporting—all within one powerful platform.

Learn more with other recent SND webinars:

Webinar: Weather Ready – Social Media Planning for Peak Storm Season

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In this webinar, Sarah Loyd, Head of Product Success & Evangelism at Social News Desk, shares actionable tips for using social media to keep communities informed during severe weather events. She covers everything from building a storm-ready content library and combating misinformation to coordinating across agencies and media partners. Learn how to prepare your team, protect public trust, and deliver timely, life-saving information when it matters most.

Webinar: Your Blueprint for Better School Social Media

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In this webinar Sarah Loyd, Head of Product Success & Evangelism at SND explores practical strategies and tools to streamline social media management—from organizing multiple accounts and scheduling posts to leveraging social listening and maintaining compliance with public record requirements through secure archiving.

Webinar: Nextdoor for Local News – Expanding Your Community Reach

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In this webinar Sarah Loyd, Head of Product Success and Evangelism from SND and Jason Hwang, Head of Content at Nextdoor discuss best practices and tools to streamline your content publishing. From crafting compelling posts to tracking engagement, you’ll get to know how to maximize impact and make the most of this growing platform.

Webinar: Mastering Video Content for Maximum Impact

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In this webinar Sarah Loyd, Head of Product Success and Evangelism from Social News Desk and Alesha Meadows, Digital Content Coordinator for the City of Wentzville, Missouri share insider tips, tools, and strategies to help government agencies, schools, and universities maximize their video content for impact and engagement.

Webinar: Social Media Success for Small Teams

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In this webinar, Sarah Loyd and a panel of seasoned experts discuss the challenges of managing social media for a government agency or school district with a small team.

The panel was made up of:

Jessica Henderson, Lee County, Alabama Sheriff’s Office
Erin Mudie, City of Princeton, TX
Kara Raftery, City of Leavenworth, WA
Brooke Roshong, North Ridgeville City Schools

Webinar: Bluesky Basics and Beyond

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Learn all about the social network that’s exploding in popularity, Bluesky in our webinar recording and transcript. This event is hosted by:

• Sarah Loyd, Head of Product Success and Evangelism from SND

•Emily Liu, Head of growth and partnerships at Bluesky

Webinar: Award-Winning Winter Content Ideas for Government

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Warm up your social media calendar with clever Winter-themed and holiday ideas drawn from our thousands of customers around the USA. This event is hosted by:

• Sarah Loyd, Head of Product Success and Evangelism from SND

Webinar: Social Storytelling Strategies for K-12 Education

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Join Social News Desk as we delve into the art of crafting compelling social media stories for K-12 schools. This event is hosted by:

• Sarah Loyd, Head of Product Success and Evangelism from SND

• Andrea Smiley, Communications & Media Coordinator for Genesee Intermediate School District

Webinar: Social Storytelling Strategies for Higher Education

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Did you miss our webinar on Social Storytelling Strategies for Higher Education? Sarah Loyd, Head of Product Evangelism and Success at Social News Desk hosted the session with special guest DeAnn Hays, Communication Specialist from Middle Tennessee State University.

Webinar: Social Media Tools for Effective Emergency Response

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Get ready to enhance your emergency response capabilities and ensure your municipality is prepared for any situation. Take the first step towards more effective, data-driven emergency management.

Webinar: Beyond Crowdtangle – Harnessing the Power of Search and Listen

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Take a deep dive into Search and Listen, a social monitoring tool that supports Facebook, X/Twitter, Instagram and Nextdoor offered by Social News Desk.

Webinar: Using Nextdoor for Critical Civic Communication (with Nextdoor)

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Created by SND in partnership with the team at Nextdoor, this webinar will help you learn how your business, government agency or municipality can communicate more effectively with local residents through advanced Nextdoor use.

Webinar: Connecting Communities: Strategies for Success on Threads (with Meta)

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Created by SND in partnership with the team at Meta, this webinar will cover essential topics tailored to enhance your presence and influence on Threads. Plus, learn time-saving tips from Social News Desk to maximize efficiency on Threads.

Webinar: Social Media Auditing Essentials for Higher Education

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Gain invaluable insights into your school’s online engagement by conducting your own social media audit. Whether you’re a seasoned social media manager looking to refine your strategies or a communicator new to the world of university social media management, this is the tutorial for you.

Webinar: Preparing Effective Government Crisis Communications Strategies

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Navigate social media with confidence during crises with SND’s webinar for public information officials. Developed from best practice strategies used across America, this info-packed overview provides a step-by-step crisis communications playbook along with expert advice.

Webinar: Civic-Minded Social Media Content

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Boost your civic engagement with our practical webinar, featuring expert social media strategies from leading city agencies. Packed with tips for evergreen content, preparing for emergencies and examples from PIOs all over America.

Webinar: Maximizing Meta’s Threads Platform

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Maximize your organization’s impact on Threads and keep your community in the conversation. Learn strategic uses of the Threads algorithm, community engagement techniques, and effective content planning for America’s fastest growing social media network.

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