Make the Switch to Smarter Social Media
Unlike Sprinklr’s enterprise suite or Hootsuite’s one-size-fits-all model, Social News Desk is purpose-built for public communicators in government, education, and local news. You get powerful, easy-to-use tools—without the high price tag or steep learning curve.
SND includes built-in social media archiving to help you meet compliance and open records laws, and U.S. based customer support who understand your industry. Connect your accounts and import your content in minutes with free migration help from our team.
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SND - The Smarter Social Media Solution than Sprinklr & Hootsuite
A side-by-side comparison to see which platform is truly purpose-built for government, education, news, and agencies.
Category
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Platform Scope
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Social Archiving
- Pricing Structure
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User Interface & Navigation
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Learning Curve
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Onboarding
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Support
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HQ/Location
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Posting & Scheduling
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Publishing Tools
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Collaboration & Approvals
Social News Desk
- Social Media Management, Social Archiving, Social Listening
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Yes — native, built-in all-in-one archiving
- User Based / No Tiered Pricing and Unlimited Social Accounts
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Clean, intuitive user interface built for communicators — streamlined and easy to navigate
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Low learning curve – built specifically for communicators, easy to learn and use from day one
- Personalized onboarding with a dedicated Client Success Manager and industry-specific training
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Get a U.S.-based Client Success Manager who knows your industry, responds quickly, and delivers a truly personal experience
- Reliable U.S.-based local staff who understand your needs
- One-click multi-platform publishing, smart “Best Time to Post” suggestions, and built-in approval workflows for easy, efficient scheduling
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Built for rapid posting (breaking news, emergencies) + approvals workflows
- Built-in approval workflows tailored for government, education, news and agency teams
Sprinklr
- Social Media Management, Social Archiving & Listening
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Yes
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User Based / Tiered Pricing
- Complex, enterprise-focused interface — designed for large teams and advanced workflows
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High learning curve – complex interface with ongoing training typically required
- Requires formal training and dedicated admin setup, longer onboarding
- Relies on a ticket-based support system with slower response time, and lacking the personalized service you get with Social News Desk
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HQ in USA and UK
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Robust automation and campaign tools, but overly complex for day-to-day posting needs
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Robust automation and campaign tools, but complex for day-to-day posting needs
- Enterprise-grade collaboration with complex workflows
Hootsuite
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Social Media Management
- No out-of-the-box archiving, third-party integration required
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User Based / Tiered Pricing
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Enterprise-oriented interface which is complex and requires time to navigate and configure
- Moderate learning curve – setup and stream configuration needed to get started
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Self-guided training with additional costs for certifications
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Offers standard chat and email support with slower response times on lower-tier plans and limited personalization
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HQ in Canada
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Scheduling tools, but publishing to multiple accounts involves more steps
- Standard scheduling tools, and multi-account publishing requires more manual steps and setup
- Team roles and approvals available only on higher-tier plans
Category
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Government & Public Sector
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K-12 & Higher Education
- News & Publishing
- Agencies
Social News Desk
- Over 15 years of expertise in government communications serving the public sector
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Purpose-built for the unique demands of K-12 and higher education institutions
- Over 15 years of specialized experience serving newsrooms and publishers
- Purpose-built for agencies, empowering them to drive results and build stronger client relationships
Sprinklr
- Generalized multi-industry approach with limited focus on specialized niche industries
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No tailored solutions for the education sector
- No tailored solutions for the news and publishing sector
- No tailored solutions for agencies
Hootsuite
- Generalized multi-industry approach with limited focus on specialized niche industries
- Generalized multi-industry approach with limited focus on specialized niche industries
- No tailored solutions for the news and publishing sector
- Generalized multi-industry approach with limited focus on specialized niche industries
Category
- Bluesky
- Nextdoor
- Threads
- TikTok
- X (Twitter)
- YouTube
Social News Desk
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
Sprinklr
- Yes
- Yes
- Yes
- Yes
- No
- No
- Yes
- Yes
- Yes
Hootsuite
- No
- Yes
- Yes
- Yes
- No
- Yes
- Yes
- Yes
- Yes
We improve constantly & you play an active role
Feature-rich plans starting at $99/mo
All our plans offer full access to premium features—including AI generation, social inbox management, and analytics—at an affordable price. No more inconvenient limitations.
More integrations, less hassle
Streamline your workflow by connecting effortlessly with the platforms and tools you use. One platform to publish, listen, respond and report on all your social channels.
Customer-centric approach
Rely on real humans to help if you need it: U.S. based 365-days support always available for your team from our social media experts. Helpful monthly webinars, tutorials and free eBooks to increase your effectiveness.
All the features you need with unlimited social accounts and human support.
U.S. based Support for ALL Plans
We’ve got your back no matter what plan you’re on. At SND, you get real humans who know your industry and speak your language.
365-day support always available for your team from our social media experts.
All-in-one social media management at your fingertips
With Social News Desk you can create, schedule, share, and monitor all your social media content from one place.
Stay organized and on track while managing social media profiles across multiple departments and social networks. Improve coordination, enhance performance, and ensure no critical tasks are overlooked.
- Require content approval before publishing
- Plan and post at the speed of social media
- Effortlessly automate reposting
Use a user-friendly scheduling calendar - Enhance community relations with Social News Desk’s Nextdoor integration
Streamline your agency’s social media operations and manage accounts efficiently from a centralized platform.
- Reclaim control with a single dashboard for all activities
- Automatically log activities for accountability
- Use role-based access to keep workflows secure
- Eliminate shared passwords for added security
- Foster teamwork with shared workspaces
Build an engaged community that connects and stays safe through proactive communication.
- Monitor custom searches tailored to your community’s needs
- Track mentions of your organization, media, and first responders
- Use keyword listening to stay ahead of trending topics
- Schedule and manage interactions to stay engaged
- Foster meaningful conversations with your community
Connect every social media platform with ease
Streamline your workflow by connecting effortlessly with the platforms and tools you use. Publish, schedule, listen, respond and report, everywhere your community is engaging.
Words from our customers
From city governments and schools to local broadcasters and agencies, SND is helping communicators tell their stories better, faster, and smarter.
Frequently asked questions
How does the 14-day trial work?
How does the 14-day trial work?
Your trial lets you explore Social News Desk with no credit card needed! After your first 14 days of trial, you will need to subscribe to one of Social News Desk’s paid plans to continue using our product. You can reach out to sales@socialnewsdesk.com with any inquiries related to subscribing to Social News Desk as well as our pricing plans.
What should I do if I have a question during my trial?
What should I do if I have a question during my trial?
We’re here to help! Just reach out to support@socialnewsdesk.com.
We offer a 365 day human support team and knowledge base. SND is committed to education and strives to resolve your queries promptly and efficiently. Our support team has an average response time of 2-4 hours on weekdays. Don’t believe us? Check out what Capterra reviewers say about us versus other social media management tools.
How much does Social News Desk cost?
How much does Social News Desk cost?
Social News Desk pricing is based on your user licenses. Paid plans start at $299/mo for an annual plan and range up to $399/mo for a monthly plan (includes two users). Custom solutions are available for organizations requiring 10+ users, which have their own unique pricing structure.
Will I be notified before my free trial ends?
Will I be notified before my free trial ends?
Yes, you’ll receive an email notification to warn you. You can cancel any time during your free trial to avoid any charges.
What are the billing options for Social News Desk’s paid plans?
What are the billing options for Social News Desk’s paid plans?
You can choose to pay for your plan on a monthly or annual basis. By selecting annual billing, you’ll receive a 25% discount. If you switch billing frequencies, any necessary prorations or refunds will be automatically applied.
Is tax included in the pricing?
Is tax included in the pricing?
Sales tax may apply depending on your billing address, which is how we determine the tax rate.
What if my needs change throughout my subscription?
What if my needs change throughout my subscription?
We understand that social media management needs change over time. Please contact our Customer Support team at support@socialnewsdesk.com to add or remove user licenses or upgrade or downgrade your plan. If you pick monthly billing, your subscription is month-to-month, renewed automatically. If you pick annual billing, you’re committed for the next 12 months. The annual subscription is pre-paid for one year with a discount of up to 25% on your social media management cost of Social News Desk.
How do I know which plan is best for my business?
How do I know which plan is best for my business?
The user licenses listed for each plan on this pricing page is a good start to assess which plan might work best for you. If you need more guidance, schedule a demo with a member of our sales team or reach out to sales@socialnewsdesk.com with details on what you’re looking for in a social media management tool.
What social media platforms does Social News Desk support?
What social media platforms does Social News Desk support?
Social News Desk supports posting on Facebook, Instagram, Threads, X (Twitter), LinkedIn, Nextdoor, TikTok, YouTube, and Bluesky. Connect every social media platform with ease. See all integrations.
Do you support automated publishing?
Do you support automated publishing?
Autopilot, Social News Desk’s automated publishing tool, is available for Nextdoor agency pages, Facebook, Instagram, Threads, Bluesky, X (Twitter), and LinkedIn accounts!
Can I directly publish to Instagram?
Can I directly publish to Instagram?
You can schedule and publish photos and videos to Instagram, as well as Reels, Stories, and Carousels, directly with Social News Desk.
How secure is the Social News Desk platform?
How secure is the Social News Desk platform?
Protecting our customers’ data at all times is our highest priority. All Social News Desk apps and services are 100% developed internally by full-time employees without any outsourcing.
- Two-step verification (2FA security)
- No sharing of actual social passwords
- Advanced permission structure
- Restrict access to features by user
- SOC2 Type 2 compliant
A powerful solution trusted by thousands
Since 2010, we’ve proudly supported America’s largest news companies, cities, schools, agencies and businesses who require future proof and always-on social media management tools.
See why over 10,000 people trust us every day.
