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This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.

Now Hiring: Director of Paid Social Strategy

THE COMPANY: Social News Desk was founded in 2010 by two journalists who were on a mission to help local news succeed on Facebook and Twitter. Since then, the company has exploded as the world’s preeminent social media partner for newsrooms. Join us! We’re on the leading edge of organic and paid social media strategy,…

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SND Planner is Here.

I feel pretty confident saying this most excited we’ve ever been over at Social News Desk. The whole team is in on SND Planner and in love with it. And now, it’s yours to use. Our goal in developing this comprehensive, new technology was to focus on a hybrid approach to posting on Social Media….

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SND Planner: Recurring Slots

You know that one piece of content that you need to send out multiple times every week or every month? It’s tedious and feels a little like a chore? Well – not any more… SND Planner’s “Recurring Slots” will change that for you. We’ve made it super simple for you to put certain types of…

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SND Planner: Custom Feeds

Weekend feed, Evergreen feed, Health feed…you name it. Literally. One of the most noteworthy features of the new SND Planner is the ability to set up a “Custom Feed” which can be used to collect content for future publishing. You choose the content it contains and the name. It’s similar to how you use an…

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Success Snippet: Tune In Ads for WKOW

The team at WKOW-TV in Madison, WI knows what’s hot…and it’s targeting 23,000 people in the station’s “hot zip codes” using the news team’s best content.  Using SND’s Dynamic News Ads, the station is consistently running strategic Facebook-Ad Campaigns to drive TV Tune-In. But these aren’t your regular ‘watch tonight at 6:30pm ads’ – instead,…

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Success Snippet: Village Media’s Two-Step Audience Acquisition Approach

Village Media is pushing hard with its acquisition efforts and they’re leaning on SND’s Dynamic News Ads technology to make it happen.  SND’s approach is simple but strategic – we build data-driven ads that leverage existing, high-performing news content to capture new audience and acquire subscriptions.  Our approach is unique because we use a sophisticated set…

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