If you’re like most newsrooms, the realization that clicks from the Facebook (News) Feed to your website are in a steady decline has you feeling
Notice your traffic from Facebook is in steep decline? It’s by design. News has been de-prioritized in the Feed (notice, it’s not called News Feed
Diversifying your newsroom’s social strategy has become more important than ever. With Meta deprioritizing news on Facebook, traffic from there to news websites is likely
As Meta deprioritizes news on Facebook, newsrooms around the globe are getting creative about how to get as many clicks from social as possible. And
Vertical videos are having a moment on social. In fact, according to Facebook, 79% of ‘novice video consumers’ prefer the vertical format and consider it
ICYMI: Facebook is moving away from news to focus more on its creator economy. What does this mean for newsrooms? It’s time to pick up
Many news publishers are rethinking social strategy as Meta makes big changes. Among them: deprioritizing news on Facebook and pulling support for CrowdTangle, a content
It’s no secret: Meta is deprioritizing news on Facebook. Even the surface formerly known as “News Feed” is now just called “Feeds.” And yes, traffic
How prepared are you for a cookieless future? Changes are ahead for content marketers and specifically, some meaningful changes for those of us in the
Meta recently released Instagram Reels publishing capabilities to its API – and now we’re excited to bring Reels publishing to you right inside the SND
Sinclair Broadcast Group recently expanded The National Desk, a national news broadcast, to 20 new markets across the United States. With goals of driving additional
In the ever-evolving land of Facebook, the latest change that some newsrooms are dealing with is the switch to Facebook’s New Pages Experience. It’s not
The Social Rankings app, powered by Social News Desk, is beloved by newsrooms across the country. This FREE app aggregates social media content and data
Like mullets and tie-dye, email newsletters have made a comeback from the 90s in a big way. But unlike mullets and tie-dye, a winning strategy
The future is now for TV Newsrooms looking to diversify revenue streams and acquire new digital audience. While newspapers have in many ways gotten a
Social News Desk is the first social publishing platform to offer Twitter Carousels for organic Twitter posts. Twitter Carousels allow you to use up to
Twitter has just launched ‘Carousels’ for organic tweets and its available to all news publishers via Social News Desk’s leading-edge publishing tool: SND Dashboard. The
Building new audience isn’t just about selling magazines for The New Republic – an unambiguously left-leaning national political magazine with a robust history going back
Social News Desk is now seeking a full-time Paid Social Specialist to be a member of our new SND Ads department. This is a hands-on
It’s true, Q4 comes with candles, cookies and holiday cheer … but the one gift we’d all like to return is that inevitable increase in
Most Instagram users have gotten used to the necessary (yet annoying) step of clicking your IG profile bio to get to the link for a
Many publishers, in the interest of faster-loading site speeds for mobile users, have implemented Google’s AMP (Accelerated Mobile Pages) technology. This allows them to quickly
Facebook’s algorithm has always been opaque when it comes to what types of content are demoted in the News Feed. That’s why their release of
One of the most requested features in Social News Desk has been Organic Post Preview – and we’re pleased to announce that it’s now LIVE
Need to post the same content across multiple properties, markets and pages? Don’t want to spend all day doing it? Maximize your efficiency through Social
We’ll admit…we ask a lot of our Test Drive Team members. ‘Please run our new features through the paces, give us brutal feedback and then
We released SND Planner today and unleashed a bunch of eye-opening comments, compliments and genuine enthusiasm from our clients. We’re all high-fiving behind the scenes
Apple’s new iOS 14 operating system comes with new privacy settings which make it much more difficult for Facebook to pull data on users. If
The weather office is a busy place. There’s the website, the app, Facebook, Twitter, Instagram – not to mention the live broadcast – all with
It’s not too late to make sure your newsroom’s social media plan is on point for Election Day. Here are a couple of critical things
For years, Facebook required that images on ads contain less than 20% text – commonly known as the “20% Rule.” But Facebook has quietly removed
The team at The Advocate and NOLA.com in Baton Rouge, LA isn’t afraid of trying something new. They work hard to be a local-news team
News Directors & Creative Service Managers – you have big goals; drive tune in, get app downloads and get email newsletter sign ups. Social News
Picture it … you’ve built a great organic post for a sponsor that’s paying you to post about their business — and there’s that tempting
We hear from many of our clients wondering about best practices on social, particularly as Facebook and Twitter continuously change the way they display content.
If you’re looking for a way to get more viewers, more sign-ups or more subscribers… look no further than your own newsroom. Believe it or
Circle January 2020 on your calendar and know that there are a few things you must get done before then to be sure your Facebook
Many schools across the country are going back to class this week, and it’s a great time to make sure you’re at the head of
With the last major Facebook algorithm change, many newsrooms are looking for ways to engage their audience and create meaningful social interactions about the news
August means back to school for students across the country, and news coverage will be in full swing to match very soon! It can also
If you work in local news, you’ve most likely experienced the popular industry-trend of consolidation. Where independent newsrooms used to fight for reach, large mega-media
You already know that social media is the #1 online activity, but are you making the most of your audience’s online habits? Are you tapping
Summers tend to move a little slower in the newsroom – so take advantage of the (slightly) less hectic pace and join #TeamSND for our
With all the privacy issues and controversies surrounding Facebook of late, many broadcasters and publishers are hesitant to put more money in Mark Zuckerberg’s pocket.
Trying to find a great return on investment (ROI) for your social advertising can often feel like trying to win the lottery. There are hundreds
February is a busy month in the media calendar. From the “Big Game” and Valentine’s Day, to the GRAMMYs and Oscars… it can be difficult
While we usually think of Instagram as being a little “softer” than other platforms when it comes to covering news, many newsrooms are using it
Tuning up your social strategy is a great way to kick off 2019. And the best way to start is by learning from those who
This week TVNewsCheck presented the inaugural “Social Media Excellence Awards” for both talent and TV Stations at their annual NewsTECHForum in New York City. As
We’ve seen some great work from our friends at local newsrooms around the country who are using their influence to lend a helping hand this
Live video, all the major social networks have it, and audiences want it. According to a Livestream and New York Magazine survey, breaking news makes
BOO! We’ve seen so many fantastic Halloween ideas from local media and broadcast outlets that we wanted to round them up. While we can’t advise
Here we are again. Another year, another night of planning and preparation filled with live shots, result data entry and plenty of pizza! The election
Social media is great for brand building and despite significant algorithm changes on Facebook, it still drives significant traffic to the web. Yet some newsrooms
If you’re like most newsies in small markets, you’re juggling a dozen jobs at once. But don’t let that dissuade you, Social News Desk has
Sharpen your pencils, bust out the new backpacks, and get ready to head back to class! While there may be a few more weeks before
Oh, 2018: You devil you. First Facebook says this. Then THIS. And then, later, this. What a ride this year has been. And it’s only
Yes, there is a way to make sure your Fans see just about everything you post to Facebook. It’s not a trick or a hack.
December is certainly one of the coziest months of the year, but it can be a challenge for content creators when half the staff is
Happy Thanksgiving Eve! We’re seeing some hilarious and engaging social posts making the rounds today from our friends in the news business. WCMH in Columbus
As news-people, we all have a pretty thick skin. But it’s hard to turn the other way when the audience you work so hard to
When it comes to success on social media, it begins with a digital-first mindset in the newsroom. One of the best ways to build this mindset
“Everyone walks by our newsroom monitor to check out what number they are. It’s pretty awesome! It successfully has such a big effect in our
What does your social media footprint look like? You have your main brand page, maybe a separate weather page… What else? If you’re like most TV
We’re so close. We’re almost there. #Election2016 is almost over and we can start coverage of #Election2020. (Kidding! …Sort of.) Are you prepared? Here are
Journalists are a competitive bunch. We like to be #1, first, the best – always. So what better way to motivate a newsroom staff than
The final presidential debate is coming up on October 19 at UNLV in Las Vegas. It’s the last (scheduled) major event in this political season
Ryan Loyd, a digital journalist at KSAT-TV in San Antonio, Texas, is covering both the Republican and Democratic National Conventions in July. While he’s on
I recently had the pleasure of sitting down with some of the brightest minds in social media within the newspaper industry at NAA mediaXchange in
WOW! – So you have some new options on your like button, and you don’t know what it means for your page. You’re at a
Social News Desk supports more than 900 newsrooms worldwide in their social media strategies. And in the past year, we’ve increased the number of print
January can be a tough time for a social media manager. The weather is terrible, vacations are over, and all that’s left is to go
As the frenzy surrounding the Mega-Billion Jackpot Powerball Bonus Multiplier Money-Maker Extravaganza engulfs the nation, some news stations are tapping into the buzz and offering up
We have behind the scenes joke a Social News Desk…donut posts are HOT NOW. Only it’s not a joke. We’ve seen it more than a
‘Tis the season for engagement, fa la la la la… You know the rest. While many people around the holiday season choose to get down
Sports fans are nothing if not loyal. We always know Jill Josephson, SND’s VP of Business Development, will be burning her Tom Brady candle on game
As we prepare to stuff ourselves silly with Thanksgiving dinner, we’d like to take a moment to think about a few things social media managers
We all know that videos on Facebook perform extremely well. Over the past year the number of video views per day has skyrocketed. Facebook now
As my colleague Derek Drake likes to say, “News breaks on Twitter, and people talk about it on Facebook.” 2016 promises to be as busy
Think you’ve got the secret to success in social? Think again. Chances are some other newsroom has been there, done that. This fast-paced session is
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