This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.
Are you tracking the metrics that matter when it comes to your paid ads on social media? I put together this tutorial to show you which ones to pay attention to that will make all the difference in reaching your goals. Check it out and share it with your team for maximum benefit! Want to…
USA TODAY has grown into a digital leader in news reaching over 70 million unique visitors per month on average. Additionally, USA TODAY’s newsletters reach hundreds of thousands of people with relevant and curated news at the “front door” of their inbox. Social News Desk (SND) and USA TODAY have been working together since 2020…
If cutting down your cost-per-lead isn’t part of your plan to grow your audience, we’re confident in asking “why not?” The ability to acquire new leads, save money, and be more efficient is available to you now. We can help you push this up to the top of your list of priorities quickly with our…
Sinclair Broadcast Group recently expanded The National Desk, a national news broadcast, to 20 new markets across the United States. With goals of driving additional website traffic and increasing awareness of the broadcast, they enlisted SND Ads to get the word out. Our Meta-certified ads team quickly launched a large-scale campaign that promoted local tune-in…
The future is now for TV Newsrooms looking to diversify revenue streams and acquire new digital audience. While newspapers have in many ways gotten a head start here, television stations in local markets are starting to lean into new ways to boost engagement and ultimately create revenue online. For WDIV-TV in Detroit, MI, this means…
It’s true, Q4 comes with candles, cookies and holiday cheer … but the one gift we’d all like to return is that inevitable increase in cost per result we see in digital advertising this time of year. There are a few reasons for it: It’s the holiday season, which means advertisers are introducing an influx…
Lead generation ads for newsletter signups is among the most powerful ways of capturing an audience who at first might be passersby, but eventually can become loyalists because of what you offer in your email-newsletter. It’s a strategy that newsrooms all over the world are counting on to help them reach significant goals for increasing…
If you’re boosting posts on Facebook, chances are you’re looking to increase audience engagement, drive more people to certain content or generally promote awareness of your brand. Unfortunately, you’re also probably wasting a lot of money in the process. So instead of playing whack-a-mole with your marketing budget… consider this ROI-based strategy instead … Promote…
We believe in Hybrid Automation. Sounds major, right? We think so. Think of it as a best of both worlds when it comes to social media publishing for newsrooms – a TV station, newspaper or digital publication – that already cover an incredible amount of content every day. Yes, this can 100% replace your publishing…