This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.
The future is now for TV Newsrooms looking to diversify revenue streams and acquire new digital audience. While newspapers have in many ways gotten a head start here, television stations in local markets are starting to lean into new ways to boost engagement and ultimately create revenue online. For WDIV-TV in Detroit, MI, this means…
It’s true, Q4 comes with candles, cookies and holiday cheer … but the one gift we’d all like to return is that inevitable increase in cost per result we see in digital advertising this time of year. There are a few reasons for it: It’s the holiday season, which means advertisers are introducing an influx…
Lead generation ads for newsletter signups is among the most powerful ways of capturing an audience who at first might be passersby, but eventually can become loyalists because of what you offer in your email-newsletter. It’s a strategy that newsrooms all over the world are counting on to help them reach significant goals for increasing…
If you’re boosting posts on Facebook, chances are you’re looking to increase audience engagement, drive more people to certain content or generally promote awareness of your brand. Unfortunately, you’re also probably wasting a lot of money in the process. So instead of playing whack-a-mole with your marketing budget… consider this ROI-based strategy instead … Promote…
We believe in Hybrid Automation. Sounds major, right? We think so. Think of it as a best of both worlds when it comes to social media publishing for newsrooms – a TV station, newspaper or digital publication – that already cover an incredible amount of content every day. Yes, this can 100% replace your publishing…