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This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.

Webinar Replay: CrowdTangle is Going Away…Now What? (And Other New Features in SND Dashboard)

Support is winding down on Meta’s CrowdTangle platform and it’s one of those tools that most newsies can’t live without. Team SND has gleaned the most used features from CrowdTangle and integrated them into SND Dashboard to keep you informed without any hiccups. Search & Listen is among our newest features. Here’s the webinar replay…

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How BlueLena and Social News Desk maximized paid social ROI for new subscriber growth

Social News Desk has teamed up with BlueLena following a successful joint-pilot program that delivered returns of up to 300% for news publishers’ reader revenue programs.  BlueLena, a company founded by news media executives focused on helping publishers monetize content by building sustainable subscription and membership model, found great synergy with Social News Desk’s innovative…

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Philadelphia Inquirer’s Newsletters: Strategy Worth Picking Up

Have you picked up the Philadelphia Inquirer lately? You might not be in that particular newspaper market, but if you’re in the business of marketing newspapers –  you can certainly pick up their good habits. Philadelphia Inquirer is laser-focused on growing their top-performing newsletters. They consistently and successfully run newsletter campaigns – collect email addresses…

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SND Ads drives huge results for Sinclair’s The National Desk

Sinclair Broadcast Group recently expanded The National Desk, a national news broadcast, to 20 new markets across the United States. With goals of driving additional website traffic and increasing awareness of the broadcast, they enlisted SND Ads to get the word out. Our Meta-certified ads team quickly launched a large-scale campaign that promoted local tune-in…

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Top 5 Newsletter Audience Acquisition Strategies That REALLY Work

Like mullets and tie-dye, email newsletters have made a comeback from the 90s in a big way. But unlike mullets and tie-dye, a winning strategy for your newsroom’s newsletters is really important! Your email subscribers give you a database of first-party data, help generate ad revenue, help generate membership and subscription revenue, and provide a…

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WDIV-TV rolls out forward-thinking newsletter strategy to acquire new digital audience.

The future is now for TV Newsrooms looking to diversify revenue streams and acquire new digital audience. While newspapers have in many ways gotten a head start here, television stations in local markets are starting to lean into new ways to boost engagement and ultimately create revenue online. For WDIV-TV in Detroit, MI, this means…

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