READ ALL ABOUT IT

This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.

The better way to boost posts on Facebook.

If you’re boosting posts on Facebook, chances are you’re looking to increase audience engagement, drive more people to certain content or generally promote awareness of your brand. Unfortunately, you’re also probably wasting a lot of money in the process. So instead of playing whack-a-mole with your marketing budget… consider this ROI-based strategy instead … Promote…

Read More

Success Snippet: Tune In Ads for WKOW

The team at WKOW-TV in Madison, WI knows what’s hot…and it’s targeting 23,000 people in the station’s “hot zip codes” using the news team’s best content.  Using SND’s Dynamic News Ads, the station is consistently running strategic Facebook-Ad Campaigns to drive TV Tune-In. But these aren’t your regular ‘watch tonight at 6:30pm ads’ – instead,…

Read More