This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.
Are you leveraging Facebook Messenger to capture your audience on social media? We urge you to! It’s easy to do (through SND) and can give you a quick way to build a brand new, loyal audience. Data shows 50-80% of Facebook users open Messages from businesses in their Messenger Inbox. That’s HUGE compared to the…
WAFB-TV in Baton Rouge, LA has QUADRUPLED its Messenger subscribers in just a few short weeks thanks to one of the most game-changing technologies available to newsrooms today. Not only can newsrooms now automatically send news links to subscribers via Facebook Messenger … thanks to Social News Desk’s newest feature, newsrooms can now also send…
The team at The Advocate and NOLA.com in Baton Rouge, LA isn’t afraid of trying something new. They work hard to be a local-news team that breaks barriers and blazes new trails in digital news. It’s one of many reasons they’ve made Facebook Messenger a core part of the newsroom’s social strategy. Digital Director, Kyle…
Forget about Facebook Page Likes … it’s all about ‘Messenger Contacts’ these days. The race is on in local news to build an audience on Messenger. Unlike Page Likes, Messenger Contacts provide a direct, private communication opportunity between the audience and the newsroom. Messenger allows people to receive daily news updates and breaking news alerts…
Local newsrooms nationwide are using Messenger to distribute important COVID-19 updates in the form of daily “Coronavirus updates” sent automatically to a list people who have opted in to receive them. These subscription messages are opened 3-4X more often than the average email newsletter. And they’re cutting through the noise of the Fb News Feed….
At SND, we understand connecting with your audience and providing quality content is key for your newsroom to win on Facebook, and that’s why we created this FREE solution for SND Dashboard users. “The future of social is private.” – Mark Zuckerberg First, you’ll need to register your news Page(s) in the Facebook News Page…
Local newsrooms around the country are quickly coming online with Messenger subscription services for their communities. Powered by Social News Desk, this first-ever Messenger technology is made specifically for newsrooms and allows journalists to reach the audience directly, via subscriptions and push alerts. Gray Television station WAFB was among the very first to try it….
As the COVID-19 pandemic expands, journalists in local newsrooms are working hard to keep their communities informed. And although it’s brand new – (wide release slated for late March) – we’re already seeing dozens of newsrooms embrace SND’s Facebook Messenger technology to keep information flowing and send urgent updates when necessary. Our SND Test Drive…
Your newsroom can do something using Facebook that no other type of company can do. With the click of a button, you can send important information straight to your audience – no filters, no algorithms. Maybe it could even save someone’s life. Here’s how … Facebook Messenger has set aside a very powerful feature called…
As of March 2020, newsrooms will be the only type of page allowed by Facebook to automatically send out content on a recurring basis using the Messenger platform. It’s a really BIG deal. Here’s why: Originally rolled out as Facebook Chat, the Messenger app now boasts a wide range of capabilities including a variety of…