READ ALL ABOUT IT

This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.

Traffic Drivers: 10 Ways to Get Clicks (Alternate Title: How to NOT Depend on Organic Facebook Traffic)

Notice your traffic from Facebook is in steep decline? It’s by design. News has been de-prioritized in the Feed (notice, it’s not called News Feed anymore). But, you’re the master of your own domain and there are other ways to get clicks. SND is bolstering you with 10 ways to drive traffic without being at…

Read More

How Local Newsrooms are Turning Facebook Comments into Subscriptions

WAFB-TV in Baton Rouge, LA has QUADRUPLED its Messenger subscribers in just a few short weeks thanks to one of the most game-changing technologies available to newsrooms today. Not only can newsrooms now automatically send news links to subscribers via Facebook Messenger … thanks to Social News Desk’s newest feature, newsrooms can now also send…

Read More

Local News and the new obsession with ‘Messenger Contacts’

Forget about Facebook Page Likes … it’s all about ‘Messenger Contacts’ these days. The race is on in local news to build an audience on Messenger. Unlike Page Likes, Messenger Contacts provide a direct, private communication opportunity between the audience and the newsroom. Messenger allows people to receive daily news updates and breaking news alerts…

Read More

WAFB-TV Among First Local Newsrooms with Messenger Subscription Strategy

Local newsrooms around the country are quickly coming online with Messenger subscription services for their communities. Powered by Social News Desk, this first-ever Messenger technology is made specifically for newsrooms and allows journalists to reach the audience directly, via subscriptions and push alerts. Gray Television station WAFB was among the very first to try it….

Read More

Newsrooms are using SND’s FB Messenger technology to send #COVID19 updates

As the COVID-19 pandemic expands, journalists in local newsrooms are working hard to keep their communities informed. And although it’s brand new – (wide release slated for late March) – we’re already seeing dozens of newsrooms embrace SND’s Facebook Messenger technology to keep information flowing and send urgent updates when necessary. Our SND Test Drive…

Read More