This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.
Notice your traffic from Facebook is in steep decline? It’s by design. News has been de-prioritized in the Feed (notice, it’s not called News Feed anymore). But, you’re the master of your own domain and there are other ways to get clicks. SND is bolstering you with 10 ways to drive traffic without being at…
It’s no secret: Meta is deprioritizing news on Facebook. Even the surface formerly known as “News Feed” is now just called “Feeds.” And yes, traffic from there to news websites is likely to continue its downward trend. But there are brighter days ahead… publishers have many, MANY other avenues to bring in traffic from social…
Facebook Messenger is giving newsrooms a simple way to build a brand new, loyal audience. If your news page is part of the News Page Index, Facebook will let you offer Messenger Subscriptions to your audience – that is, they sign up and you get to automatically send content to their Messenger Inbox EVERY DAY!…
WAFB-TV in Baton Rouge, LA has QUADRUPLED its Messenger subscribers in just a few short weeks thanks to one of the most game-changing technologies available to newsrooms today. Not only can newsrooms now automatically send news links to subscribers via Facebook Messenger … thanks to Social News Desk’s newest feature, newsrooms can now also send…
The team at The Advocate and NOLA.com in Baton Rouge, LA isn’t afraid of trying something new. They work hard to be a local-news team that breaks barriers and blazes new trails in digital news. It’s one of many reasons they’ve made Facebook Messenger a core part of the newsroom’s social strategy. Digital Director, Kyle…
Forget about Facebook Page Likes … it’s all about ‘Messenger Contacts’ these days. The race is on in local news to build an audience on Messenger. Unlike Page Likes, Messenger Contacts provide a direct, private communication opportunity between the audience and the newsroom. Messenger allows people to receive daily news updates and breaking news alerts…
Local newsrooms nationwide are using Messenger to distribute important COVID-19 updates in the form of daily “Coronavirus updates” sent automatically to a list people who have opted in to receive them. These subscription messages are opened 3-4X more often than the average email newsletter. And they’re cutting through the noise of the Fb News Feed….
At SND, we understand connecting with your audience and providing quality content is key for your newsroom to win on Facebook, and that’s why we created this FREE solution for SND Dashboard users. “The future of social is private.” – Mark Zuckerberg First, you’ll need to register your news Page(s) in the Facebook News Page…
Local newsrooms around the country are quickly coming online with Messenger subscription services for their communities. Powered by Social News Desk, this first-ever Messenger technology is made specifically for newsrooms and allows journalists to reach the audience directly, via subscriptions and push alerts. Gray Television station WAFB was among the very first to try it….
As the COVID-19 pandemic expands, journalists in local newsrooms are working hard to keep their communities informed. And although it’s brand new – (wide release slated for late March) – we’re already seeing dozens of newsrooms embrace SND’s Facebook Messenger technology to keep information flowing and send urgent updates when necessary. Our SND Test Drive…