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This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.

Traffic Drivers: Reels, For Real

I’ll try my best to get my point across about Instagram & Facebook Reels without replacing the word ‘reel’ with ‘real’ over and over. It’s against my punny nature to not do it – annoying as it is.  So, allow me to get it out of the way once – Reels are real right now….

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Traffic Drivers: 10 Ways to Get Clicks (Alternate Title: How to NOT Depend on Organic Facebook Traffic)

Notice your traffic from Facebook is in steep decline? It’s by design. News has been de-prioritized in the Feed (notice, it’s not called News Feed anymore). But, you’re the master of your own domain and there are other ways to get clicks. SND is bolstering you with 10 ways to drive traffic without being at…

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Philadelphia Inquirer’s Newsletters: Strategy Worth Picking Up

Have you picked up the Philadelphia Inquirer lately? You might not be in that particular newspaper market, but if you’re in the business of marketing newspapers –  you can certainly pick up their good habits. Philadelphia Inquirer is laser-focused on growing their top-performing newsletters. They consistently and successfully run newsletter campaigns – collect email addresses…

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SND’s Dynamic Content & Creative

Newsrooms are already pumping out great content every day. SND Promotions finds it and turns it into the perfect ad. Here’s how – using proprietary technology – we create dynamic copy and dynamic creative in real-time to help your news org reach its goals – newsletter signups, tune in, subscription acquisition and app downloads or…

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Fast Track: ‘Take Promotions Farther with SND Campaigns’

While everyone on #TeamSND has a newsroom background, I was also part of the creative services and promotions world. I got into promotions because I loved writing newsroom teases so much that I wanted to make it my whole job. There’s something about persuading people to stick around and watch what your newsroom has worked…

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Fast Track: ‘Become A Branded Content Wiz’

It’s a great revenue-producing activity – selling Branded Content on social. The biggest stumbling block is when you feel like you’re supposed to be the expert and you’re not. And you’re worried that your content won’t perform the way you want it to. But there’s money to be made. In the past two years, The…

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