This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.
Are you tracking the metrics that matter when it comes to your paid ads on social media? I put together this tutorial to show you which ones to pay attention to that will make all the difference in reaching your goals. Check it out and share it with your team for maximum benefit! Want to…
As Meta continues to prioritize Reels for content sharing and discovery, the company is expanding the Reels feature more widely across Facebook. Along with Instagram Reels, this video-focused feature can give newsrooms a powerful tool to grow their audience and deliver content to people who aren’t yet followers. Now, SND Dashboard supports Facebook Reels along…
If you’ve noticed something different with your posts’ Facebook comments, you aren’t alone. In fact, many newsrooms have noticed that comments aren’t appearing on posts — or at least, not in the same spot. Enter Facebook’s comment ranking setting. It’s Facebook’s way of prioritizing comments that it thinks are most relevant to you. What’s important…
If you’re absolutely driven to drive traffic to your website from Facebook and you need a little help, we have a secret formula to guarantee results. SND Dynamic News Ads with the goal of web traffic is a great way to use your best content to drive clicks. One of our clients runs Facebook ads…
I’ll try my best to get my point across about Instagram & Facebook Reels without replacing the word ‘reel’ with ‘real’ over and over. It’s against my punny nature to not do it – annoying as it is. So, allow me to get it out of the way once – Reels are real right now….
Notice your traffic from Facebook is in steep decline? It’s by design. News has been de-prioritized in the Feed (notice, it’s not called News Feed anymore). But, you’re the master of your own domain and there are other ways to get clicks. SND is bolstering you with 10 ways to drive traffic without being at…
Have you picked up the Philadelphia Inquirer lately? You might not be in that particular newspaper market, but if you’re in the business of marketing newspapers – you can certainly pick up their good habits. Philadelphia Inquirer is laser-focused on growing their top-performing newsletters. They consistently and successfully run newsletter campaigns – collect email addresses…
In the mood for something revolutionary on Social? How about this: Twitter just launched a brand new product concept that gives local news a creative way to tell stories. It’s called ‘Carousels’ and even though Twitter is still testing it… Social News Desk is part of the Pilot Program so that means it’s live right…
Love it or hate it, Apple’s iOS 14.5 privacy measures have dramatically changed the paid social advertising world. Marketers are panicking as subscription costs rise, audiences shrink, and the data and reporting make absolutely no sense. Right now, running a Facebook ads campaign for conversions can feel like someone turned off all the lights, and…
Newsrooms are already pumping out great content every day. SND Promotions finds it and turns it into the perfect ad. Here’s how – using proprietary technology – we create dynamic copy and dynamic creative in real-time to help your news org reach its goals – newsletter signups, tune in, subscription acquisition and app downloads or…