This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.
I’ll try my best to get my point across about Instagram & Facebook Reels without replacing the word ‘reel’ with ‘real’ over and over. It’s against my punny nature to not do it – annoying as it is. So, allow me to get it out of the way once – Reels are real right now….
Notice your traffic from Facebook is in steep decline? It’s by design. News has been de-prioritized in the Feed (notice, it’s not called News Feed anymore). But, you’re the master of your own domain and there are other ways to get clicks. SND is bolstering you with 10 ways to drive traffic without being at…
Have you picked up the Philadelphia Inquirer lately? You might not be in that particular newspaper market, but if you’re in the business of marketing newspapers – you can certainly pick up their good habits. Philadelphia Inquirer is laser-focused on growing their top-performing newsletters. They consistently and successfully run newsletter campaigns – collect email addresses…
In the mood for something revolutionary on Social? How about this: Twitter just launched a brand new product concept that gives local news a creative way to tell stories. It’s called ‘Carousels’ and even though Twitter is still testing it… Social News Desk is part of the Pilot Program so that means it’s live right…
Love it or hate it, Apple’s iOS 14.5 privacy measures have dramatically changed the paid social advertising world. Marketers are panicking as subscription costs rise, audiences shrink, and the data and reporting make absolutely no sense. Right now, running a Facebook ads campaign for conversions can feel like someone turned off all the lights, and…
Newsrooms are already pumping out great content every day. SND Promotions finds it and turns it into the perfect ad. Here’s how – using proprietary technology – we create dynamic copy and dynamic creative in real-time to help your news org reach its goals – newsletter signups, tune in, subscription acquisition and app downloads or…
You’ll find a ton of Paid Social knowledge wrapped up into 20-minute webinars and content-rich blogs right here. Our goal was to make you an expert with our 5-part crash course. Here are the videos and blogs in one place! Want more information on any of these topics and how our technology can help you?…
While everyone on #TeamSND has a newsroom background, I was also part of the creative services and promotions world. I got into promotions because I loved writing newsroom teases so much that I wanted to make it my whole job. There’s something about persuading people to stick around and watch what your newsroom has worked…
The sales playbook for local news orgs looks a lot different than it did 5 years ago. Most now include a wide array of agency-style services that lean heavily into the world of digital marketing. And while there are plenty of deals to be made, many local-media companies are struggling to connect the dots. What…
It’s a great revenue-producing activity – selling Branded Content on social. The biggest stumbling block is when you feel like you’re supposed to be the expert and you’re not. And you’re worried that your content won’t perform the way you want it to. But there’s money to be made. In the past two years, The…