This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.
Love it or hate it, Apple’s iOS 14.5 privacy measures have dramatically changed the paid social advertising world. Marketers are panicking as subscription costs rise, audiences shrink, and the data and reporting make absolutely no sense. Right now, running a Facebook ads campaign for conversions can feel like someone turned off all the lights, and…
Newsrooms are already pumping out great content every day. SND Promotions finds it and turns it into the perfect ad. Here’s how – using proprietary technology – we create dynamic copy and dynamic creative in real-time to help your news org reach its goals – newsletter signups, tune in, subscription acquisition and app downloads or…
You’ll find a ton of Paid Social knowledge wrapped up into 20-minute webinars and content-rich blogs right here. Our goal was to make you an expert with our 5-part crash course. Here are the videos and blogs in one place! Want more information on any of these topics and how our technology can help you?…
While everyone on #TeamSND has a newsroom background, I was also part of the creative services and promotions world. I got into promotions because I loved writing newsroom teases so much that I wanted to make it my whole job. There’s something about persuading people to stick around and watch what your newsroom has worked…
The sales playbook for local news orgs looks a lot different than it did 5 years ago. Most now include a wide array of agency-style services that lean heavily into the world of digital marketing. And while there are plenty of deals to be made, many local-media companies are struggling to connect the dots. What…
It’s a great revenue-producing activity – selling Branded Content on social. The biggest stumbling block is when you feel like you’re supposed to be the expert and you’re not. And you’re worried that your content won’t perform the way you want it to. But there’s money to be made. In the past two years, The…
Goals that are always top of mind (especially among newspapers) – grow your email newsletter list and get more subscriptions. We can help. But we’re going to need you. And your best content. Good thing you’re a content pro. Now, let’s apply a little technology trick to to help your already over-performing content. We’ve told you…
This is the hottest way to drive Tune In and App Downloads for TV stations. The stations doing this are floored and we almost can’t believe it either. While we watched TV stations place ads, we noticed a lot of image campaigns and a lot of ‘guesses’ as to what the audience would respond to….
“SND’s Fast Track series gets to the point. It’s speedy and effective. The ultimate rush if you’re ready to kick your Paid Social Strategy into overdrive.” What is it? Social News Desk’s 5-Part Crash Course designed to help you navigate Paid Social in a Crazy World begins Monday, September 14th! We’ll host a convenient, quick…
Santa stopped by with an early stocking-stuffer this year – check out SND Dashboard’s newest feature: Location Tagging! You’ll now find a Location icon to the far right of your post options, below the post text field. Here’s how it looks: When you select the Location Tag tool, you’ll see a search bar. Here you…