ICYMI: Facebook is moving away from news to focus more on its creator economy. What does this mean for newsrooms? It’s time to pick up
USA TODAY has grown into a digital leader in news reaching over 70 million unique visitors per month on average. Additionally, USA TODAY’s newsletters reach
Many news publishers are rethinking social strategy as Meta makes big changes. Among them: deprioritizing news on Facebook and pulling support for CrowdTangle, a content
It’s no secret: Meta is deprioritizing news on Facebook. Even the surface formerly known as “News Feed” is now just called “Feeds.” And yes, traffic
How prepared are you for a cookieless future? Changes are ahead for content marketers and specifically, some meaningful changes for those of us in the
Update: Things change quickly! As of July 26th, All vertical videos that are less than 15 minutes will be published as Reels. Only videos between
Meta recently released Instagram Reels publishing capabilities to its API – and now we’re excited to bring Reels publishing to you right inside the SND
Have you picked up the Philadelphia Inquirer lately? You might not be in that particular newspaper market, but if you’re in the business of marketing
Having trouble picking just one picture to share with your Instagram followers? No need to choose! SND Dashboard now supports Instagram Carousels, allowing users to
Sinclair Broadcast Group recently expanded The National Desk, a national news broadcast, to 20 new markets across the United States. With goals of driving additional
Meta announced recently that as of June 20th, the Breaking News Indicator on Facebook will no longer be supported. Necessarily, Social News Desk will also
When it comes to sharing new content, LinkedIn is a new frontier for many newsrooms. We’ve gathered a few tips to help you get started
As diversifying your newsroom’s social strategy becomes more and more important, Social News Desk now supports LinkedIn publishing in SND Dashboard. And that means publishing
If you syndicate content across multiple websites or news markets, you know the challenge of making sure each social post contains a link back to
There’s a lot that can go into creating that one, attention-grabbing social media post – and sometimes, we need a quick check behind us. Or
In the ever-evolving land of Facebook, the latest change that some newsrooms are dealing with is the switch to Facebook’s New Pages Experience. It’s not
The Social Rankings app, powered by Social News Desk, is beloved by newsrooms across the country. This FREE app aggregates social media content and data
Whether it’s the market you started in, the market you’re in now (your news director prefers this, btw) or the market you aspire to get
Facebook is now rolling out a brand new security feature called Facebook Protect. This security measure is available to accounts that may be at a
Social News Desk is looking to hire a full-time Paid Social Specialist to be part of our SND Promotions team. This hands-on role is an
Like mullets and tie-dye, email newsletters have made a comeback from the 90s in a big way. But unlike mullets and tie-dye, a winning strategy
Have we seen your Newsin.bio yet? More importantly, is it available for your Instagram audience to access your content? Providing a clickable link in your
The future is now for TV Newsrooms looking to diversify revenue streams and acquire new digital audience. While newspapers have in many ways gotten a
Newsrooms large and small are simplifying their workflow for Instagram links with SND’s Newsin.bio. The Oklahoman, part of Gannett’s USA Today Network, uses eye-catching images
SND partnered with Twitter this week to launch a new product concept for organic Tweets called “Carousels.” And we’ve watched it absolutely take off since
Social News Desk is the first social publishing platform to offer Twitter Carousels for organic Twitter posts. Twitter Carousels allow you to use up to
Twitter has just launched ‘Carousels’ for organic tweets and its available to all news publishers via Social News Desk’s leading-edge publishing tool: SND Dashboard. The
In the mood for something revolutionary on Social? How about this: Twitter just launched a brand new product concept that gives local news a creative
Building new audience isn’t just about selling magazines for The New Republic – an unambiguously left-leaning national political magazine with a robust history going back
Social News Desk is now seeking a full-time Paid Social Specialist to be a member of our new SND Ads department. This is a hands-on
It’s true, Q4 comes with candles, cookies and holiday cheer … but the one gift we’d all like to return is that inevitable increase in
Most Instagram users have gotten used to the necessary (yet annoying) step of clicking your IG profile bio to get to the link for a
It’s pretty common for newspapers to use Lead Gen ads on social to capture email addresses and newsletter subscribers. But the Record-Journal, a daily newspaper
Many publishers, in the interest of faster-loading site speeds for mobile users, have implemented Google’s AMP (Accelerated Mobile Pages) technology. This allows them to quickly
Lead generation ads for newsletter signups is among the most powerful ways of capturing an audience who at first might be passersby, but eventually can
We never want to take the journalist out of the journalism but leaning on Social News Desk’s artificial intelligence capabilities can help you make better,
Intelligent automation saves you time and helps you make better decisions when posting to social media. Sometimes it makes sense to automate more, sometimes less
Facebook’s algorithm has always been opaque when it comes to what types of content are demoted in the News Feed. That’s why their release of
Love it or hate it, Apple’s iOS 14.5 privacy measures have dramatically changed the paid social advertising world. Marketers are panicking as subscription costs rise,
Social News Desk is now seeking a full-time Paid Social Specialist to be a member of our new SND Promotions department. This is a hands-on
THE COMPANY: Social News Desk (SND) was founded in 2010 by two journalists who were on a mission to help local news succeed on Facebook
CLIENT SUCCESS MANAGER Amazing team, work from home, innovate and make an impact The ultimate opportunity for a digital-news junkie with extensive organic and paid
One of the most requested features in Social News Desk has been Organic Post Preview – and we’re pleased to announce that it’s now LIVE
If you’re boosting posts on Facebook, chances are you’re looking to increase audience engagement, drive more people to certain content or generally promote awareness of
Once upon a time, you could give away a few ipads and gain 100,000 new Likes for your Facebook Page in a single weekend. With
How are all of your Paid Ads on social media performing? Generally speaking, that information is hard to round-up and view in one place. SND
You’re running a social campaign on behalf of one of your clients. They want to know how it’s doing. Blow them away with a great
When news is breaking quickly and one of your top sources for content is Facebook, Instagram, Twitter, Reddit and YouTube – lean on SND On
Local journalists spend a lot of time building up trust from their community, and when accounts get hacked, that trust can be eroded. Twitter has
When it comes to running acquisition ads for you to reach your goals, our Dynamic News Ads blend Artificial Intelligence with Real-World Journalism. Our method
If you’re running paid ads on social, keep tabs on your ads is important. You have to know you’re getting what you expect. Our paid
Facebook Messenger is giving newsrooms a simple way to build a brand new, loyal audience. If your news page is part of the News Page
Need to post the same content across multiple properties, markets and pages? Don’t want to spend all day doing it? Maximize your efficiency through Social
When it comes to placing ads on Facebook – you can roll the dice to find out what works and what doesn’t (putting your limited
When it comes to running ads, Facebook is daunting. The forever changing landscape means trying to keep up with constant changes – SND can save
Top-level security in this day in age isn’t optional. Social News Desk works to reduce security vulnerabilities with several layers of security. The most basic
Not everyone needs access to everything. As a digital manager, you can control what SND Users are able to do inside the platform. Let’s review
We are big on reporting. We make it our goal to give you everything you need on one platform so that you’re not having to
We believe in Hybrid Automation. Sounds major, right? We think so. Think of it as a best of both worlds when it comes to social
If you’re in the business of running Facebook Ads, this is revolutionary. SND Campaigns lets the ad ops team see every single client they’re managing…all
Social News Desk prioritizes security. We can help by integrating our already-secure system into your security protocol. SND offers Single Sign On through any SAML-based
Newsrooms are already pumping out great content every day. SND Promotions finds it and turns it into the perfect ad. Here’s how – using proprietary
Our Client Success Team is simply the best. Ask around… you’ll find newsroom after newsroom talking about the incredible support our clients receive. We draw
Newsrooms are modern-day influencers. And your advertisers are ready to pay big money for the privilege of promoting their brand using yours. No matter whether
The team at Instagram has announced plans to cap the number of posts an account can make per rolling 30-day period, along with a small
THE COMPANY: Social News Desk was founded in 2010 by two journalists who were on a mission to help local news succeed on Facebook and
We’ll admit…we ask a lot of our Test Drive Team members. ‘Please run our new features through the paces, give us brutal feedback and then
We released SND Planner today and unleashed a bunch of eye-opening comments, compliments and genuine enthusiasm from our clients. We’re all high-fiving behind the scenes
I feel pretty confident saying this most excited we’ve ever been over at Social News Desk. The whole team is in on SND Planner and
You know that one piece of content that you need to send out multiple times every week or every month? It’s tedious and feels a
Weekend feed, Evergreen feed, Health feed…you name it. Literally. One of the most noteworthy features of the new SND Planner is the ability to set
Drag and drop days are here. And who doesn’t love that option? SND Planner is rolling out to our entire client-base soon. In short, it’s a
WBTV is on a mission. They’re looking to get more people in their market to download the WBTV News App. And as it turns out
The team at WKOW-TV in Madison, WI knows what’s hot…and it’s targeting 23,000 people in the station’s “hot zip codes” using the news team’s best
Village Media is pushing hard with its acquisition efforts and they’re leaning on SND’s Dynamic News Ads technology to make it happen. SND’s approach is
The concept of time slots on the new SND Planner fits perfectly with the local-news mindset. Your social media post planning can now look a
Apple’s new iOS 14 operating system comes with new privacy settings which make it much more difficult for Facebook to pull data on users. If
‘Give us all the feedback.’ SND Founder Kim Wilson put the power of the brand new SND Planner into the hands of our Test Drive
The weather office is a busy place. There’s the website, the app, Facebook, Twitter, Instagram – not to mention the live broadcast – all with
Facebook has released new data which underscores a pretty old idea … if you want more engagement, be more engaging. The company says it ran
Twitter’s new policy for account verification goes into effect soon. And the platform is warning, if you haven’t updated your account by January 20, 2021,
Social News Desk has pioneered a new way for media companies to use their existing, high-quality content to exponentially increase long-term connections with the local
It’s not too late to make sure your newsroom’s social media plan is on point for Election Day. Here are a couple of critical things
For years, Facebook required that images on ads contain less than 20% text – commonly known as the “20% Rule.” But Facebook has quietly removed
You’ll find a ton of Paid Social knowledge wrapped up into 20-minute webinars and content-rich blogs right here. Our goal was to make you an
While everyone on #TeamSND has a newsroom background, I was also part of the creative services and promotions world. I got into promotions because I
The sales playbook for local news orgs looks a lot different than it did 5 years ago. Most now include a wide array of agency-style
It’s a great revenue-producing activity – selling Branded Content on social. The biggest stumbling block is when you feel like you’re supposed to be the
Goals that are always top of mind (especially among newspapers) – grow your email newsletter list and get more subscriptions. We can help. But we’re going
This is the hottest way to drive Tune In and App Downloads for TV stations. The stations doing this are floored and we almost can’t
“SND’s Fast Track series gets to the point. It’s speedy and effective. The ultimate rush if you’re ready to kick your Paid Social Strategy into
Navigating Facebook’s Ads Manager is difficult and confusing. Setting up ads with Social News Desk’s Campaigns Manager is as easy as 1, 2, 3 (and
New SND is here and you’ve probably already noticed there’s a new Post Composer that’s much more streamlined. While we’ve moved some things around to
WAFB-TV in Baton Rouge, LA has QUADRUPLED its Messenger subscribers in just a few short weeks thanks to one of the most game-changing technologies available
CLIENT SUCCESS MANAGER Amazing team, work from home, innovate and make an impact The ultimate opportunity for a digital-news junkie with paid social and customer
This might just be your new favorite feature inside SND Dashboard… you can now use Post Manager to keep an eye on how other markets
We were hard at work behind the scenes at Social News Desk innovating on a better user experience for all of our clients. It was
The team at The Advocate and NOLA.com in Baton Rouge, LA isn’t afraid of trying something new. They work hard to be a local-news team
News Directors & Creative Service Managers – you have big goals; drive tune in, get app downloads and get email newsletter sign ups. Social News
Picture it … you’ve built a great organic post for a sponsor that’s paying you to post about their business — and there’s that tempting
Let us show you how we can help you accomplish your goals on social media.
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