Measure Success for Your Paid Social Ad Campaigns: Which Metrics Matter
Are you tracking the metrics that matter when it comes to your paid ads on social media? I put together this tutorial to show you
Christian
December 5, 2022
Blog
#TeamSND
Webinar Replay: CrowdTangle is Going Away…Now What? (And Other New Features in SND Dashboard)
Support is winding down on Meta’s CrowdTangle platform and it’s one of those tools that most newsies can’t live without. Team SND has gleaned the
Christian
November 15, 2022
#TeamSND
CrowdTangle is Going Away…Now What?
You’ve heard the news by now that CrowdTangle is shutting down, and many of you depend on the platform. While you’re likely worried about losing
Christian
November 8, 2022
AI Automation
Now Available: Autopilot for LinkedIn
Publishing to your newsroom’s LinkedIn page in SND Dashboard just got easier! How so, you ask? Automation. Just like you’re able to manage with Facebook,
Kelli Papendick
November 3, 2022
Facebook
Facebook Reels Now in SND Dashboard
As Meta continues to prioritize Reels for content sharing and discovery, the company is expanding the Reels feature more widely across Facebook. Along with Instagram
Kelly Carskadon
November 2, 2022
Social Strategy
Traffic Drivers: SND Promotions to Drive Clicks
If you’re absolutely driven to drive traffic to your website from Facebook and you need a little help, we have a secret formula to guarantee
Christian
October 4, 2022
Facebook
Time Sensitive: Facebook’s Page Publishing Authorization Required
Midterm Elections are weeks away – and to get straight to the point, it comes with an important requirement (keyword: requirement) that you need to
Kelli Papendick
September 29, 2022
#TeamSND
Traffic Drivers: YouTube & TikTok Strategy
Traffic isn’t just about clicks from Facebook, you can drive Organic Traffic from both YouTube and TikTok which is why these two platforms are part
Christian
September 7, 2022
Social Strategy
Traffic Drivers: Reels, For Real
I’ll try my best to get my point across about Instagram & Facebook Reels without replacing the word ‘reel’ with ‘real’ over and over. It’s
Christian
September 7, 2022
SND Dashboard
Traffic Drivers: Get More Clicks To Your Website with SND’s Newsin.bio
As Meta deprioritizes news on Facebook and Instagram, traffic from there to news websites is likely to continue its downward trend. But let’s face it
Kelli Papendick
September 7, 2022
AI Automation
Traffic Drivers: Don’t Add Work, Just Add Clicks with SND’s AI-Powered Publishing Automation
If you’re like most newsrooms, the realization that clicks from the Facebook (News) Feed to your website are in a steady decline has you feeling
Sarah Loyd
September 7, 2022
#TeamSND
Traffic Drivers: 10 Ways to Get Clicks (Alternate Title: How to NOT Depend on Organic Facebook Traffic)
Notice your traffic from Facebook is in steep decline? It’s by design. News has been de-prioritized in the Feed (notice, it’s not called News Feed
Christian
September 6, 2022
LinkedIn
Traffic Drivers: Get More Clicks from LinkedIn with SND
Diversifying your newsroom’s social strategy has become more important than ever. With Meta deprioritizing news on Facebook, traffic from there to news websites is likely
Kelly Carskadon
September 6, 2022
SND Dashboard
Traffic Drivers: Get More Clicks on your Best Content with SND’s Top Content Feed
As Meta deprioritizes news on Facebook, newsrooms around the globe are getting creative about how to get as many clicks from social as possible. And
Kelli Papendick
August 31, 2022
SND Dashboard
NEW: Create Vertical Videos right inside your SND Dashboard
Vertical videos are having a moment on social. In fact, according to Facebook, 79% of ‘novice video consumers’ prefer the vertical format and consider it
Kelli Papendick
August 24, 2022
Dynamic News Ads
Traffic Drivers: How to Acquire Audience and Get More Clicks with a (new/better) Newsletter Strategy
ICYMI: Facebook is moving away from news to focus more on its creator economy. What does this mean for newsrooms? It’s time to pick up
Savannah Cokeroft
August 24, 2022
Dynamic News Ads
USA TODAY captures readers in their inboxes with @SocialNewsDesk ad tech
USA TODAY has grown into a digital leader in news reaching over 70 million unique visitors per month on average. Additionally, USA TODAY’s newsletters reach
Christian
August 23, 2022
Social Strategy
Traffic Drivers: Get More Clicks from Twitter with SND’s Autopilot
Many news publishers are rethinking social strategy as Meta makes big changes. Among them: deprioritizing news on Facebook and pulling support for CrowdTangle, a content
Kelly Carskadon
August 18, 2022
Facebook Messenger
Traffic Drivers: Get More Clicks from Facebook Messenger, SND Makes it Easy
It’s no secret: Meta is deprioritizing news on Facebook. Even the surface formerly known as “News Feed” is now just called “Feeds.” And yes, traffic
Sarah Loyd
August 8, 2022
Paid Acquisition
Critical Changes In Content Marketing
How prepared are you for a cookieless future? Changes are ahead for content marketers and specifically, some meaningful changes for those of us in the
Christian
July 27, 2022
Instagram
Instagram Reels are now live in SND!
Update: Things change quickly! As of July 26th, All vertical videos that are less than 15 minutes will be published as Reels. Only videos between
Kelli Papendick
July 14, 2022
Instagram
Hook new audiences with Instagram Reels
Meta recently released Instagram Reels publishing capabilities to its API – and now we’re excited to bring Reels publishing to you right inside the SND
Sarah Loyd
July 14, 2022
Dynamic News Ads
Philadelphia Inquirer’s Newsletters: Strategy Worth Picking Up
Have you picked up the Philadelphia Inquirer lately? You might not be in that particular newspaper market, but if you’re in the business of marketing
Christian
July 13, 2022
Instagram
Share more with Instagram Carousels in SND
Having trouble picking just one picture to share with your Instagram followers? No need to choose! SND Dashboard now supports Instagram Carousels, allowing users to
Sarah Loyd
July 5, 2022
#TeamSND
SND Ads drives huge results for Sinclair’s The National Desk
Sinclair Broadcast Group recently expanded The National Desk, a national news broadcast, to 20 new markets across the United States. With goals of driving additional
Sarah Loyd
June 9, 2022
Facebook
Facebook announces sunset of Breaking News Indicator
Meta announced recently that as of June 20th, the Breaking News Indicator on Facebook will no longer be supported. Necessarily, Social News Desk will also
Sarah Loyd
June 7, 2022
LinkedIn
6 LinkedIn Best Practices for Newsrooms
When it comes to sharing new content, LinkedIn is a new frontier for many newsrooms. We’ve gathered a few tips to help you get started
Sarah Loyd
May 17, 2022
LinkedIn
LinkedIn Publishing Arrives in SND Dashboard
As diversifying your newsroom’s social strategy becomes more and more important, Social News Desk now supports LinkedIn publishing in SND Dashboard. And that means publishing
Sarah Loyd
May 16, 2022
SND Dashboard
Simplify Syndication with SND’s White Label Link Tumbling for Publishers
If you syndicate content across multiple websites or news markets, you know the challenge of making sure each social post contains a link back to
Sarah Loyd
May 4, 2022
Post Drafts are Now Available in SND!
There’s a lot that can go into creating that one, attention-grabbing social media post – and sometimes, we need a quick check behind us. Or
Savannah Cokeroft
April 22, 2022
Facebook
Facebook’s New Pages Experience? What Newsrooms Must Know!
In the ever-evolving land of Facebook, the latest change that some newsrooms are dealing with is the switch to Facebook’s New Pages Experience. It’s not
Kelli Papendick
April 21, 2022
Social Strategy
The ALL NEW Social Rankings App is Here!
The Social Rankings app, powered by Social News Desk, is beloved by newsrooms across the country. This FREE app aggregates social media content and data
Sarah Loyd
April 4, 2022
Social Strategy
You Must Have A Favorite Market…
Whether it’s the market you started in, the market you’re in now (your news director prefers this, btw) or the market you aspire to get
Christian
April 4, 2022
Facebook
Facebook Protect rolls out more widely – what journalists need to know
Facebook is now rolling out a brand new security feature called Facebook Protect. This security measure is available to accounts that may be at a
Sarah Loyd
March 23, 2022
#TeamSND
Join Team SND: Work-From-Home, Entry-Level Position
Social News Desk is looking to hire a full-time Paid Social Specialist to be part of our SND Promotions team. This hands-on role is an
Christian
March 14, 2022
Dynamic News Ads
Top 5 Newsletter Audience Acquisition Strategies That REALLY Work
Like mullets and tie-dye, email newsletters have made a comeback from the 90s in a big way. But unlike mullets and tie-dye, a winning strategy
Sarah Loyd
March 2, 2022
Instagram
Have we seen your Newsin.bio?
Have we seen your Newsin.bio yet? More importantly, is it available for your Instagram audience to access your content? Providing a clickable link in your
Christian
February 4, 2022
Dynamic News Ads
WDIV-TV rolls out forward-thinking newsletter strategy to acquire new digital audience.
The future is now for TV Newsrooms looking to diversify revenue streams and acquire new digital audience. While newspapers have in many ways gotten a
Christian
February 2, 2022
Instagram
SND’s Newsin.bio feature streamlines the “links workflow” for Gannett papers on Instagram
Newsrooms large and small are simplifying their workflow for Instagram links with SND’s Newsin.bio. The Oklahoman, part of Gannett’s USA Today Network, uses eye-catching images
Sarah Loyd
January 31, 2022
SND Dashboard
Twitter ‘Carousels’ Takes Off (Because SND Clients Know What To Do With Great New Features)
SND partnered with Twitter this week to launch a new product concept for organic Tweets called “Carousels.” And we’ve watched it absolutely take off since
Savannah Cokeroft
January 27, 2022
How to use Twitter’s new ‘Carousels’ feature for organic Tweets
Social News Desk is the first social publishing platform to offer Twitter Carousels for organic Twitter posts. Twitter Carousels allow you to use up to
Christian
January 26, 2022
SND Dashboard
6 creative ways newsrooms can use Twitter’s NEW ‘Carousels’ feature in SND
Twitter has just launched ‘Carousels’ for organic tweets and its available to all news publishers via Social News Desk’s leading-edge publishing tool: SND Dashboard. The
Sarah Loyd
January 26, 2022
SND Dashboard
Twitter just launched ‘Carousels’ for organic Tweets – and it’s live in SND
In the mood for something revolutionary on Social? How about this: Twitter just launched a brand new product concept that gives local news a creative
Christian
January 26, 2022
Dynamic News Ads
How a national magazine brand grew its newsletter footprint using SND’s Ad Tech
Building new audience isn’t just about selling magazines for The New Republic – an unambiguously left-leaning national political magazine with a robust history going back
Christian
January 13, 2022
Now hiring: Paid Social Specialist For Our Ads Department
Social News Desk is now seeking a full-time Paid Social Specialist to be a member of our new SND Ads department. This is a hands-on
Christian
January 12, 2022
Dynamic News Ads
My Ad Cost-Per-Result got run over by Q4, a cautionary tale
It’s true, Q4 comes with candles, cookies and holiday cheer … but the one gift we’d all like to return is that inevitable increase in
Christian
December 2, 2021
Instagram
Automatically add links in your Instagram bio with SND’s Newsin.bio feature – now live!
Most Instagram users have gotten used to the necessary (yet annoying) step of clicking your IG profile bio to get to the link for a
Sarah Loyd
December 1, 2021
Dynamic News Ads
How one local newspaper is using social media ads to get more SMS subscribers
It’s pretty common for newspapers to use Lead Gen ads on social to capture email addresses and newsletter subscribers. But the Record-Journal, a daily newspaper
Christian
November 9, 2021
Social Strategy
Why relying on Google AMP could hurt your traffic
Many publishers, in the interest of faster-loading site speeds for mobile users, have implemented Google’s AMP (Accelerated Mobile Pages) technology. This allows them to quickly
Sarah Loyd
October 27, 2021
Dynamic News Ads
Building a Better Lead Gen Ad for Newsrooms
Lead generation ads for newsletter signups is among the most powerful ways of capturing an audience who at first might be passersby, but eventually can
Christian
October 27, 2021
AI Automation
SND’s AI helps you pick the best time to post and best frequency for your content
We never want to take the journalist out of the journalism but leaning on Social News Desk’s artificial intelligence capabilities can help you make better,
Sarah Loyd
October 13, 2021
AI Automation
SND’s intelligent, publishing-automation puts the power of data in your hands.
Intelligent automation saves you time and helps you make better decisions when posting to social media. Sometimes it makes sense to automate more, sometimes less
Sarah Loyd
October 13, 2021
Facebook
What Facebook’s New ‘Content Distribution Guidelines’ Mean for Newsrooms
Facebook’s algorithm has always been opaque when it comes to what types of content are demoted in the News Feed. That’s why their release of
Sarah Loyd
September 23, 2021
Social Strategy
The Facebook & iOS Aftermath: 1 step to see up to 300% more subscriptions from your social ads
Love it or hate it, Apple’s iOS 14.5 privacy measures have dramatically changed the paid social advertising world. Marketers are panicking as subscription costs rise,
Christian
August 27, 2021
Now Hiring: Paid Social Specialist For Our Promotions Department
Social News Desk is now seeking a full-time Paid Social Specialist to be a member of our new SND Promotions department. This is a hands-on
Christian
August 26, 2021
#TeamSND
Now Hiring: Sales Account Specialist
THE COMPANY: Social News Desk (SND) was founded in 2010 by two journalists who were on a mission to help local news succeed on Facebook
Christian
August 17, 2021
Now Hiring: Client Success Manager
CLIENT SUCCESS MANAGER Amazing team, work from home, innovate and make an impact The ultimate opportunity for a digital-news junkie with extensive organic and paid
Savannah Cokeroft
July 21, 2021
Branded Content
You Asked For It: Organic Preview is Here
One of the most requested features in Social News Desk has been Organic Post Preview – and we’re pleased to announce that it’s now LIVE
Sarah Loyd
June 17, 2021
Dynamic News Ads
The better way to boost posts on Facebook.
If you’re boosting posts on Facebook, chances are you’re looking to increase audience engagement, drive more people to certain content or generally promote awareness of
Christian
May 24, 2021
Dynamic News Ads
So you want more Facebook Likes & Followers? Here’s how.
Once upon a time, you could give away a few ipads and gain 100,000 new Likes for your Facebook Page in a single weekend. With
Sarah Loyd
April 29, 2021
Analytics
SND’s Powerful Internal Reports with Multiple Views
How are all of your Paid Ads on social media performing? Generally speaking, that information is hard to round-up and view in one place. SND
Christian
April 22, 2021
Branded Content
SND’s Client-Centric Reports with Customizable Metrics
You’re running a social campaign on behalf of one of your clients. They want to know how it’s doing. Blow them away with a great
Christian
April 22, 2021
SND On Air
SND On Air for Breaking News
When news is breaking quickly and one of your top sources for content is Facebook, Instagram, Twitter, Reddit and YouTube – lean on SND On
Sarah Loyd
April 22, 2021
#TeamSND
Journalists: 3 Steps to Secure Your Twitter Account
Local journalists spend a lot of time building up trust from their community, and when accounts get hacked, that trust can be eroded. Twitter has
Sarah Loyd
April 15, 2021
#TeamSND
Artificial Intelligence + Real-World Journalism = Better Acquisition Ads
When it comes to running acquisition ads for you to reach your goals, our Dynamic News Ads blend Artificial Intelligence with Real-World Journalism. Our method
Christian
April 15, 2021
Dynamic News Ads
SND Perks: Monitor and Edit Budgets, Target & Copy
If you’re running paid ads on social, keep tabs on your ads is important. You have to know you’re getting what you expect. Our paid
Christian
April 15, 2021
#TeamSND
How SND is helping newsrooms automatically distribute content through Facebook Messenger
Facebook Messenger is giving newsrooms a simple way to build a brand new, loyal audience. If your news page is part of the News Page
Sarah Loyd
April 15, 2021
SND for Content Syndication at Scale
Need to post the same content across multiple properties, markets and pages? Don’t want to spend all day doing it? Maximize your efficiency through Social
Kelli Papendick
April 15, 2021
We Know What Works: Tried & True Technology Paired with Pros
When it comes to placing ads on Facebook – you can roll the dice to find out what works and what doesn’t (putting your limited
Christian
April 15, 2021
Save Time, Reduce Frustration and Build Ads Easily through SND
When it comes to running ads, Facebook is daunting. The forever changing landscape means trying to keep up with constant changes – SND can save
Christian
April 15, 2021
Reduce Security Vulnerabilities Using SND
Top-level security in this day in age isn’t optional. Social News Desk works to reduce security vulnerabilities with several layers of security. The most basic
Sarah Loyd
April 15, 2021
SND’s Permission Levels
Not everyone needs access to everything. As a digital manager, you can control what SND Users are able to do inside the platform. Let’s review
Savannah Cokeroft
April 15, 2021
Analytics
SND Reports (Sounds Boring, It’s Not)
We are big on reporting. We make it our goal to give you everything you need on one platform so that you’re not having to
Christian
April 15, 2021
SND Dashboard
SND’s Hybrid Automation: It’s exactly what you’re looking for.
We believe in Hybrid Automation. Sounds major, right? We think so. Think of it as a best of both worlds when it comes to social
Savannah Cokeroft
April 15, 2021
SND’s One-of-a-Kind Ads Fulfillment Dashboard
If you’re in the business of running Facebook Ads, this is revolutionary. SND Campaigns lets the ad ops team see every single client they’re managing…all
Christian
April 15, 2021
SND’s Single Sign-On: We Like Your Security Measures
Social News Desk prioritizes security. We can help by integrating our already-secure system into your security protocol. SND offers Single Sign On through any SAML-based
Aaron King
April 15, 2021
Social Strategy
SND’s Dynamic Content & Creative
Newsrooms are already pumping out great content every day. SND Promotions finds it and turns it into the perfect ad. Here’s how – using proprietary
Christian
April 15, 2021
Best Results, Best Costs: Blueprint Certified Client Success Team
Our Client Success Team is simply the best. Ask around… you’ll find newsroom after newsroom talking about the incredible support our clients receive. We draw
Savannah Cokeroft
April 15, 2021
Branded Content
Use SND to Manage Organic & Paid Social Campaigns
Newsrooms are modern-day influencers. And your advertisers are ready to pay big money for the privilege of promoting their brand using yours. No matter whether
Christian
April 13, 2021
Instagram
Instagram to limit number of posts you make per month
The team at Instagram has announced plans to cap the number of posts an account can make per rolling 30-day period, along with a small
Christian
March 26, 2021
#TeamSND
Now Hiring: Director of Paid Social Strategy
THE COMPANY: Social News Desk was founded in 2010 by two journalists who were on a mission to help local news succeed on Facebook and
Savannah Cokeroft
March 15, 2021
Facebook
SND Planner: A Digital Manager’s Experience
We’ll admit…we ask a lot of our Test Drive Team members. ‘Please run our new features through the paces, give us brutal feedback and then
Christian
March 12, 2021
Facebook
SND Planner: Release the Compliments!
We released SND Planner today and unleashed a bunch of eye-opening comments, compliments and genuine enthusiasm from our clients. We’re all high-fiving behind the scenes
Christian
March 10, 2021
Facebook
SND Planner is Here.
I feel pretty confident saying this most excited we’ve ever been over at Social News Desk. The whole team is in on SND Planner and
Christian
March 10, 2021
SND Planner: Recurring Slots
You know that one piece of content that you need to send out multiple times every week or every month? It’s tedious and feels a
Christian
March 5, 2021
Facebook
SND Planner: Custom Feeds
Weekend feed, Evergreen feed, Health feed…you name it. Literally. One of the most noteworthy features of the new SND Planner is the ability to set
Christian
March 3, 2021
SND Dashboard
SND Planner: Drag & Drop Feature
Drag and drop days are here. And who doesn’t love that option? SND Planner is rolling out to our entire client-base soon. In short, it’s a
Christian
February 24, 2021
Dynamic News Ads
Success Snippet: App Downloads for WBTV
WBTV is on a mission. They’re looking to get more people in their market to download the WBTV News App. And as it turns out
Christian
February 23, 2021
Dynamic News Ads
Success Snippet: Tune In Ads for WKOW
The team at WKOW-TV in Madison, WI knows what’s hot…and it’s targeting 23,000 people in the station’s “hot zip codes” using the news team’s best
Christian
February 23, 2021
Dynamic News Ads
Success Snippet: Village Media’s Winning Acquisition Strategy
Village Media is pushing hard with its acquisition efforts and they’re leaning on SND’s Dynamic News Ads technology to make it happen. SND’s approach is
Christian
February 19, 2021
SND Dashboard
SND Planner: Time Slots
The concept of time slots on the new SND Planner fits perfectly with the local-news mindset. Your social media post planning can now look a
Christian
February 18, 2021
Branded Content
Breaking down the iOS 14 Changes – What Newsrooms need to know about the future of Facebook ads
Apple’s new iOS 14 operating system comes with new privacy settings which make it much more difficult for Facebook to pull data on users. If
Sarah Loyd
February 5, 2021
SND Planner
SND’s powerful, new “Planner” technology – now testing.
‘Give us all the feedback.’ SND Founder Kim Wilson put the power of the brand new SND Planner into the hands of our Test Drive
Christian
February 3, 2021
Social Strategy
Best Practices and Cool Ideas for Meteorologists on Social
The weather office is a busy place. There’s the website, the app, Facebook, Twitter, Instagram – not to mention the live broadcast – all with
Sarah Loyd
January 19, 2021
Facebook
How to get 20% more impressions on your Facebook posts – with 0% more work
Facebook has released new data which underscores a pretty old idea … if you want more engagement, be more engaging. The company says it ran
Christian
January 13, 2021
Twitter
Twitter’s New Verification Policy – What Newsrooms Need to Know
Twitter’s new policy for account verification goes into effect soon. And the platform is warning, if you haven’t updated your account by January 20, 2021,
Christian
December 18, 2020
Paid Acquisition
How a digital news network cut email sign-up acquisition costs in HALF using SND’s new Ad Tech.
Social News Desk has pioneered a new way for media companies to use their existing, high-quality content to exponentially increase long-term connections with the local
Kelli Papendick
November 11, 2020
Social Strategy
Social Media Security and Sources – An Election Day Guide for Newsrooms
It’s not too late to make sure your newsroom’s social media plan is on point for Election Day. Here are a couple of critical things
Sarah Loyd
November 2, 2020
Facebook’s “20% Rule” is No More
For years, Facebook required that images on ads contain less than 20% text – commonly known as the “20% Rule.” But Facebook has quietly removed
Sarah Loyd
October 1, 2020
Social Strategy
SND’s Fast Track Series: A Full Guide to Paid Social for Local News
You’ll find a ton of Paid Social knowledge wrapped up into 20-minute webinars and content-rich blogs right here. Our goal was to make you an
Christian
September 18, 2020
Elevate Your Social Outreach
Let us show you how we can help you accomplish your goals on social media.
For Your Industry
Ideas By Social Network
A powerful solution trusted by thousands
Since 2010 we’ve supported the largest local news companies, cities, schools, and businesses who require future proof and always-on social media management tools.
See why over 10,000 people trust us every day.
