Created by SND in partnership with the team at Meta, this webinar covers essential topics tailored to enhance your presence and influence on Threads.
Growing lists through paid acquisition and warming leads through engaging content and marketing programs is an effective strategy in converting a casual reader into a paying customer.
If cutting down your cost-per-lead isn’t part of your plan to grow your audience, we’re confident in asking “why not?” The ability to acquire new
When it comes to spending ad dollars to reach your acquisition goals, SND’s Dynamic Ads technology blends AI with your highest-performing content to create a
What we’ve heard from ads clients over and over again is that SND not only delivers a better ROI on acquisition marketing but that it
Are you tracking the metrics that matter when it comes to your paid ads on social media? I put together this tutorial to show you
Support is winding down on Meta’s CrowdTangle platform and it’s one of those tools that most newsies can’t live without. Team SND has gleaned the
You’ve heard the news by now that CrowdTangle is shutting down, and many of you depend on the platform. While you’re likely worried about losing
If you’re absolutely driven to drive traffic to your website from Facebook and you need a little help, we have a secret formula to guarantee
Traffic isn’t just about clicks from Facebook, you can drive Organic Traffic from both YouTube and TikTok which is why these two platforms are part
I’ll try my best to get my point across about Instagram & Facebook Reels without replacing the word ‘reel’ with ‘real’ over and over. It’s
Notice your traffic from Facebook is in steep decline? It’s by design. News has been de-prioritized in the Feed (notice, it’s not called News Feed
USA TODAY has grown into a digital leader in news reaching over 70 million unique visitors per month on average. Additionally, USA TODAY’s newsletters reach
How prepared are you for a cookieless future? Changes are ahead for content marketers and specifically, some meaningful changes for those of us in the
Have you picked up the Philadelphia Inquirer lately? You might not be in that particular newspaper market, but if you’re in the business of marketing
Whether it’s the market you started in, the market you’re in now (your news director prefers this, btw) or the market you aspire to get
Social News Desk is looking to hire a full-time Paid Social Specialist to be part of our SND Promotions team. This hands-on role is an
Have we seen your Newsin.bio yet? More importantly, is it available for your Instagram audience to access your content? Providing a clickable link in your
The future is now for TV Newsrooms looking to diversify revenue streams and acquire new digital audience. While newspapers have in many ways gotten a
Social News Desk is the first social publishing platform to offer Twitter Carousels for organic Twitter posts. Twitter Carousels allow you to use up to
In the mood for something revolutionary on Social? How about this: Twitter just launched a brand new product concept that gives local news a creative
Building new audience isn’t just about selling magazines for The New Republic – an unambiguously left-leaning national political magazine with a robust history going back
Social News Desk is now seeking a full-time Paid Social Specialist to be a member of our new SND Ads department. This is a hands-on
It’s true, Q4 comes with candles, cookies and holiday cheer … but the one gift we’d all like to return is that inevitable increase in
It’s pretty common for newspapers to use Lead Gen ads on social to capture email addresses and newsletter subscribers. But the Record-Journal, a daily newspaper
Lead generation ads for newsletter signups is among the most powerful ways of capturing an audience who at first might be passersby, but eventually can
Love it or hate it, Apple’s iOS 14.5 privacy measures have dramatically changed the paid social advertising world. Marketers are panicking as subscription costs rise,
Social News Desk is now seeking a full-time Paid Social Specialist to be a member of our new SND Promotions department. This is a hands-on
THE COMPANY: Social News Desk (SND) was founded in 2010 by two journalists who were on a mission to help local news succeed on Facebook
If you’re boosting posts on Facebook, chances are you’re looking to increase audience engagement, drive more people to certain content or generally promote awareness of
How are all of your Paid Ads on social media performing? Generally speaking, that information is hard to round-up and view in one place. SND
You’re running a social campaign on behalf of one of your clients. They want to know how it’s doing. Blow them away with a great
When it comes to running acquisition ads for you to reach your goals, our Dynamic News Ads blend Artificial Intelligence with Real-World Journalism. Our method
If you’re running paid ads on social, keep tabs on your ads is important. You have to know you’re getting what you expect. Our paid
When it comes to placing ads on Facebook – you can roll the dice to find out what works and what doesn’t (putting your limited
When it comes to running ads, Facebook is daunting. The forever changing landscape means trying to keep up with constant changes – SND can save
We are big on reporting. We make it our goal to give you everything you need on one platform so that you’re not having to
If you’re in the business of running Facebook Ads, this is revolutionary. SND Campaigns lets the ad ops team see every single client they’re managing…all
Newsrooms are already pumping out great content every day. SND Promotions finds it and turns it into the perfect ad. Here’s how – using proprietary
Newsrooms are modern-day influencers. And your advertisers are ready to pay big money for the privilege of promoting their brand using yours. No matter whether
The team at Instagram has announced plans to cap the number of posts an account can make per rolling 30-day period, along with a small
We’ll admit…we ask a lot of our Test Drive Team members. ‘Please run our new features through the paces, give us brutal feedback and then
We released SND Planner today and unleashed a bunch of eye-opening comments, compliments and genuine enthusiasm from our clients. We’re all high-fiving behind the scenes
I feel pretty confident saying this most excited we’ve ever been over at Social News Desk. The whole team is in on SND Planner and
You know that one piece of content that you need to send out multiple times every week or every month? It’s tedious and feels a
Weekend feed, Evergreen feed, Health feed…you name it. Literally. One of the most noteworthy features of the new SND Planner is the ability to set
Drag and drop days are here. And who doesn’t love that option? SND Planner is rolling out to our entire client-base soon. In short, it’s a
WBTV is on a mission. They’re looking to get more people in their market to download the WBTV News App. And as it turns out
The team at WKOW-TV in Madison, WI knows what’s hot…and it’s targeting 23,000 people in the station’s “hot zip codes” using the news team’s best
Village Media is pushing hard with its acquisition efforts and they’re leaning on SND’s Dynamic News Ads technology to make it happen. SND’s approach is
The concept of time slots on the new SND Planner fits perfectly with the local-news mindset. Your social media post planning can now look a
‘Give us all the feedback.’ SND Founder Kim Wilson put the power of the brand new SND Planner into the hands of our Test Drive
Facebook has released new data which underscores a pretty old idea … if you want more engagement, be more engaging. The company says it ran
Twitter’s new policy for account verification goes into effect soon. And the platform is warning, if you haven’t updated your account by January 20, 2021,
You’ll find a ton of Paid Social knowledge wrapped up into 20-minute webinars and content-rich blogs right here. Our goal was to make you an
The sales playbook for local news orgs looks a lot different than it did 5 years ago. Most now include a wide array of agency-style
It’s a great revenue-producing activity – selling Branded Content on social. The biggest stumbling block is when you feel like you’re supposed to be the
Goals that are always top of mind (especially among newspapers) – grow your email newsletter list and get more subscriptions. We can help. But we’re going
This is the hottest way to drive Tune In and App Downloads for TV stations. The stations doing this are floored and we almost can’t
“SND’s Fast Track series gets to the point. It’s speedy and effective. The ultimate rush if you’re ready to kick your Paid Social Strategy into
CLIENT SUCCESS MANAGER Amazing team, work from home, innovate and make an impact The ultimate opportunity for a digital-news junkie with paid social and customer
We were hard at work behind the scenes at Social News Desk innovating on a better user experience for all of our clients. It was
News Directors & Creative Service Managers – you have big goals; drive tune in, get app downloads and get email newsletter sign ups. Social News
We’ve come up with something different. A brand new SND Auto Pilot with the perfect blend of automation, data-intelligence and YOU. It’s an innovation we’re
Social News Desk has been named 2020’s Best R&D Partner by the Local Media Association – an organization made up of more than 3,000 newspapers,
News consumption is at an all time high and yet paywalls are at an all time low. Dozens of newspapers dropping them so that people
If you’re looking for a way to get more viewers, more sign-ups or more subscribers… look no further than your own newsroom. Believe it or
Circle January 2020 on your calendar and know that there are a few things you must get done before then to be sure your Facebook
I’m often asked what the secret to success has been for Social News Desk. How exactly did someone with zero business experience and even less
Remember a few years ago when all we cared about was how many Facebook Likes our Pages had? We held contests, gave away cars (CARS!)
With the last major Facebook algorithm change, many newsrooms are looking for ways to engage their audience and create meaningful social interactions about the news
You already know that social media is the #1 online activity, but are you making the most of your audience’s online habits? Are you tapping
That’s right, we all heard him… Mark Zuckerberg said “the future of social is private.” If you work in local news, you’re probably thinking… what
With all the privacy issues and controversies surrounding Facebook of late, many broadcasters and publishers are hesitant to put more money in Mark Zuckerberg’s pocket.
Every year, Facebook holds its annual developer conference, F8, to announce the future of Facebook, Instagram and its other platforms. Typically, the focus is on
Trying to find a great return on investment (ROI) for your social advertising can often feel like trying to win the lottery. There are hundreds
GAINESVILLE, Fla. – Social News Desk (SND) was named to the University of Florida’s 2019 Gator100 during a ceremony on Feb. 22 at UF’s J.
Ever interview one of your co-workers? And I don’t mean like ‘let me interview you for the job,’ but more like let me really get
Branded content is currently one of the hottest topics since sliced bread. And ironically, branded content was first produced in the same decade as sliced
Atlanta, GA, February 5, 2019 – Social News Desk (www.SocialNewsDesk.com) today announced the hire of Cox Media Group alumna, Apryl Pilolli to help accelerate the
HEAD OF INNOVATION Amazing team, work from home, opportunity to influence The ultimate opportunity for a digital-news junkie with extensive paid-social campaign experience who excels
By now you’ve probably heard… Twitter is changing the way it interacts with third-party tools. But if you’re worried about how that might impact SND…
Introducing Social News Desk’s newest tool aimed at helping news organizations calculate the value of their audience on social media: SND RevStream! This ground-breaking platform
Yes, it’s true: Twitter is making big changes to its rules and policies. Specifically the company says it’s trying to crack down on “spammy” use of
3/7/2018 Head of Customer Success: The ultimate opportunity for a digital-news junkie with customer service experience who loves social media and wants to help local
By far, the number one request from Social News Desk clients has been: “When can we publish to Instagram?!” And after much patience on our
Mark Zuckerberg isn’t mincing words: “Our next update is to promote news from local sources.” That’s right… Zuck wants to put MORE local news in
But wait! There’s more! In what he calls Facebook’s “second major update this year,” Mark Zuckerberg today announced that he has asked Facebook product teams
“Meaningful Social Interaction” or MSI is the it-girl of social media for the moment. The term was coined by Facebook leadership to describe the type of
Most news-media publishers count Facebook as their number-one traffic referral source. So it’s no wonder, the late-night announcement by Mark Zuckerberg has everyone feeling on
Go ahead and count to three. Do it…aloud. 1…2…3. That’s how long you have to get a user’s attention on Facebook before their thumb takes
Surely you’ve noticed by now that Facebook removed the ability to edit link previews on July 18th, 2017. It’s part of the company’s promise to
7/10/17 UPDATE: Facebook has temporarily extended the deprecation deadline of this capability for the Social News Desk application until October. Social News Desk continues to work
Local news people are a fiercely-competitive bunch. I can say that because I was one – and in many respects still am one. Which is
In what has emerged as the hottest trend in driving digital revenue for 2017, newsrooms are inking deals with advertisers to sponsor their social posts.
Editors Note: Rachel Page is a freelance journalist and Social Media aficionado with a knack for finding great stories to share with the world and
This just in from the Social News Desk development team… New features and tweaks to the new SND Dashboard based on YOUR feedback and requests! Brand
Facebook is changing the rules, again. But before you start stressing, some good news: this change will actually make it EASIER for local media organizations
Here’s the latest from the Social News Desk development team. New features and tweaks to the new SND Dashboard based on YOUR feedback and requests!
Social News Desk has confirmed through its Facebook Media Partnership that the current grace period for Branded Content posts which violate the new policy will
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