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This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.

Traffic Drivers: 10 Ways to Get Clicks (Alternate Title: How to NOT Depend on Organic Facebook Traffic)

Notice your traffic from Facebook is in steep decline? It’s by design. News has been de-prioritized in the Feed (notice, it’s not called News Feed anymore). But, you’re the master of your own domain and there are other ways to get clicks. SND is bolstering you with 10 ways to drive traffic without being at…

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Critical Changes In Content Marketing

How prepared are you for a cookieless future? Changes are ahead for content marketers and specifically, some meaningful changes for those of us in the news industry now that Google is phasing out third-party cookies. They’ve pushed the deadline from 2023 to 2024 – but there are still things you can do now to prepare….

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Philadelphia Inquirer’s Newsletters: Strategy Worth Picking Up

Have you picked up the Philadelphia Inquirer lately? You might not be in that particular newspaper market, but if you’re in the business of marketing newspapers –  you can certainly pick up their good habits. Philadelphia Inquirer is laser-focused on growing their top-performing newsletters. They consistently and successfully run newsletter campaigns – collect email addresses…

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SND Promotions drives huge results for Sinclair’s The National Desk

Sinclair Broadcast Group recently expanded The National Desk, a national news broadcast, to 20 new markets across the United States. With goals of driving additional website traffic and increasing awareness of the broadcast, they enlisted SND Promotions to get the word out. Our Meta-certified Promotions team quickly launched a large-scale campaign that promoted local tune-in…

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Top 5 Newsletter Audience Acquisition Strategies That REALLY Work

Like mullets and tie-dye, email newsletters have made a comeback from the 90s in a big way. But unlike mullets and tie-dye, a winning strategy for your newsroom’s newsletters is really important! Your email subscribers give you a database of first-party data, help generate ad revenue, help generate membership and subscription revenue, and provide a…

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WDIV-TV rolls out forward-thinking newsletter strategy to acquire new digital audience.

The future is now for TV Newsrooms looking to diversify revenue streams and acquire new digital audience. While newspapers have in many ways gotten a head start here, television stations in local markets are starting to lean into new ways to boost engagement and ultimately create revenue online. For WDIV-TV in Detroit, MI, this means…

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The better way to boost posts on Facebook.

If you’re boosting posts on Facebook, chances are you’re looking to increase audience engagement, drive more people to certain content or generally promote awareness of your brand. Unfortunately, you’re also probably wasting a lot of money in the process. So instead of playing whack-a-mole with your marketing budget… consider this ROI-based strategy instead … Promote…

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