This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.
Are you tracking the metrics that matter when it comes to your paid ads on social media? I put together this tutorial to show you which ones to pay attention to that will make all the difference in reaching your goals. Check it out and share it with your team for maximum benefit! Want to…
Support is winding down on Meta’s CrowdTangle platform and it’s one of those tools that most newsies can’t live without. Team SND has gleaned the most used features from CrowdTangle and integrated them into SND Dashboard to keep you informed without any hiccups. Search & Listen is among our newest features. Here’s the webinar replay…
Notice your traffic from Facebook is in steep decline? It’s by design. News has been de-prioritized in the Feed (notice, it’s not called News Feed anymore). But, you’re the master of your own domain and there are other ways to get clicks. SND is bolstering you with 10 ways to drive traffic without being at…
ICYMI: Facebook is moving away from news to focus more on its creator economy. What does this mean for newsrooms? It’s time to pick up on some new, diversified strategies to continue to drive traffic to your websites and revenue to your pockets. Social News Desk is here with plenty of ideas as part of…
If cutting down your cost-per-lead isn’t part of your plan to grow your audience, we’re confident in asking “why not?” The ability to acquire new leads, save money, and be more efficient is available to you now. We can help you push this up to the top of your list of priorities quickly with our…
How prepared are you for a cookieless future? Changes are ahead for content marketers and specifically, some meaningful changes for those of us in the news industry now that Google is phasing out third-party cookies. They’ve pushed the deadline from 2023 to 2024 – but there are still things you can do now to prepare….
Have you picked up the Philadelphia Inquirer lately? You might not be in that particular newspaper market, but if you’re in the business of marketing newspapers – you can certainly pick up their good habits. Philadelphia Inquirer is laser-focused on growing their top-performing newsletters. They consistently and successfully run newsletter campaigns – collect email addresses…
Sinclair Broadcast Group recently expanded The National Desk, a national news broadcast, to 20 new markets across the United States. With goals of driving additional website traffic and increasing awareness of the broadcast, they enlisted SND Ads to get the word out. Our Meta-certified ads team quickly launched a large-scale campaign that promoted local tune-in…
Like mullets and tie-dye, email newsletters have made a comeback from the 90s in a big way. But unlike mullets and tie-dye, a winning strategy for your newsroom’s newsletters is really important! Your email subscribers give you a database of first-party data, help generate ad revenue, help generate membership and subscription revenue, and provide a…
The future is now for TV Newsrooms looking to diversify revenue streams and acquire new digital audience. While newspapers have in many ways gotten a head start here, television stations in local markets are starting to lean into new ways to boost engagement and ultimately create revenue online. For WDIV-TV in Detroit, MI, this means…