This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.
Notice your traffic from Facebook is in steep decline? It’s by design. News has been de-prioritized in the Feed (notice, it’s not called News Feed anymore). But, you’re the master of your own domain and there are other ways to get clicks. SND is bolstering you with 10 ways to drive traffic without being at…
ICYMI: Facebook is moving away from news to focus more on its creator economy. What does this mean for newsrooms? It’s time to pick up on some new, diversified strategies to continue to drive traffic to your websites and revenue to your pockets. Social News Desk is here with plenty of ideas as part of…
If cutting down your cost-per-lead isn’t part of your plan to grow your audience, we’re confident in asking “why not?” The ability to acquire new leads, save money, and be more efficient is available to you now. We can help you push this up to the top of your list of priorities quickly with our…
How prepared are you for a cookieless future? Changes are ahead for content marketers and specifically, some meaningful changes for those of us in the news industry now that Google is phasing out third-party cookies. They’ve pushed the deadline from 2023 to 2024 – but there are still things you can do now to prepare….
Have you picked up the Philadelphia Inquirer lately? You might not be in that particular newspaper market, but if you’re in the business of marketing newspapers – you can certainly pick up their good habits. Philadelphia Inquirer is laser-focused on growing their top-performing newsletters. They consistently and successfully run newsletter campaigns – collect email addresses…
Sinclair Broadcast Group recently expanded The National Desk, a national news broadcast, to 20 new markets across the United States. With goals of driving additional website traffic and increasing awareness of the broadcast, they enlisted SND Promotions to get the word out. Our Meta-certified Promotions team quickly launched a large-scale campaign that promoted local tune-in…
Like mullets and tie-dye, email newsletters have made a comeback from the 90s in a big way. But unlike mullets and tie-dye, a winning strategy for your newsroom’s newsletters is really important! Your email subscribers give you a database of first-party data, help generate ad revenue, help generate membership and subscription revenue, and provide a…
The future is now for TV Newsrooms looking to diversify revenue streams and acquire new digital audience. While newspapers have in many ways gotten a head start here, television stations in local markets are starting to lean into new ways to boost engagement and ultimately create revenue online. For WDIV-TV in Detroit, MI, this means…
It’s true, Q4 comes with candles, cookies and holiday cheer … but the one gift we’d all like to return is that inevitable increase in cost per result we see in digital advertising this time of year. There are a few reasons for it: It’s the holiday season, which means advertisers are introducing an influx…
If you’re boosting posts on Facebook, chances are you’re looking to increase audience engagement, drive more people to certain content or generally promote awareness of your brand. Unfortunately, you’re also probably wasting a lot of money in the process. So instead of playing whack-a-mole with your marketing budget… consider this ROI-based strategy instead … Promote…