This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.
Like mullets and tie-dye, email newsletters have made a comeback from the 90s in a big way. But unlike mullets and tie-dye, a winning strategy for your newsroom’s newsletters is really important! Your email subscribers give you a database of first-party data, help generate ad revenue, help generate membership and subscription revenue, and provide a…
The future is now for TV Newsrooms looking to diversify revenue streams and acquire new digital audience. While newspapers have in many ways gotten a head start here, television stations in local markets are starting to lean into new ways to boost engagement and ultimately create revenue online. For WDIV-TV in Detroit, MI, this means…
It’s true, Q4 comes with candles, cookies and holiday cheer … but the one gift we’d all like to return is that inevitable increase in cost per result we see in digital advertising this time of year. There are a few reasons for it: It’s the holiday season, which means advertisers are introducing an influx…
If you’re boosting posts on Facebook, chances are you’re looking to increase audience engagement, drive more people to certain content or generally promote awareness of your brand. Unfortunately, you’re also probably wasting a lot of money in the process. So instead of playing whack-a-mole with your marketing budget… consider this ROI-based strategy instead … Promote…
When it comes to running acquisition ads for you to reach your goals, our Dynamic News Ads blend Artificial Intelligence with Real-World Journalism. Our method is unique because we use our proprietary Dynamic News Ads technology to automatically identify your best content and use it to build the best ad in real time. We line it…
If you’re running paid ads on social, keep tabs on your ads is important. You have to know you’re getting what you expect. Our paid reports allows you to easily visualize what you’re spending, how your campaign is pacing and if you’re hitting the key KPIs. We give you total insight into how your ad…
When it comes to placing ads on Facebook – you can roll the dice to find out what works and what doesn’t (putting your limited budget at stake)… Or, you can lean on SND for real, proven results. Working with SND Promotions means getting the benefits of our team of Facebook Blueprint Certified, social-media ad…
When it comes to running ads, Facebook is daunting. The forever changing landscape means trying to keep up with constant changes – SND can save you time by keeping up with what’s changing so you don’t have to. Our goal is bringing you great results – regardless of what changes Facebook makes. And we have…
We are big on reporting. We make it our goal to give you everything you need on one platform so that you’re not having to piece-meal your reports together and find different products. Quick overview of what we offer: Enterprise Growth Report: A period-over-period performance report for custom reporting units, which can include accounts for…
If you’re in the business of running Facebook Ads, this is revolutionary. SND Campaigns lets the ad ops team see every single client they’re managing…all on a single screen. It’s quick and easy to build ads and the live dashboard view means you can easily diagnose fulfilment issues and resolve any campaigns that aren’t meeting…