Become a better social media communicator

Remember those old phone company commercials? They invited us to “reach out and touch someone” through long-distance calls, bringing us closer to our friends and

File this under: “Ask and you shall receive!” Lots of SND Dashboard users have been asking us to tweak the way Facebook Link Clicks are

It’s no secret, video posts on Facebook drive the most engagement on average. Not only is this due to Facebook’s News Feed algorithm giving them

This may or may not come as a shock, but the fact remains… Facebook’s “News Feed” isn’t about “News” at all. Not “News” in the

This year is already turning out to be one of the most tumultuous ever for News Feed. Algorithm changes impacting what users will see on

Mark Zuckerberg isn’t mincing words: “Our next update is to promote news from local sources.” That’s right… Zuck wants to put MORE local news in

“Meaningful Social Interaction” or MSI is the it-girl of social media for the moment. The term was coined by Facebook leadership to describe the type of

Most news-media publishers count Facebook as their number-one traffic referral source. So it’s no wonder, the late-night announcement by Mark Zuckerberg has everyone feeling on

Facebook is testing a new product focused on amplifying local news coverage and local events. It’s called “Today In…” and will first appear for users

We knew it would happen sooner or later – and it seems that Facebook decided to make the change “sooner.” Today, Facebook announced that it

This week Facebook announced a new tweak to News Feed that favors pages that post video regularly. We’ve known for some time that Live Video and

Go ahead and count to three. Do it…aloud. 1…2…3. That’s how long you have to get a user’s attention on Facebook before their thumb takes

Facebook “Reactions” give users a wide range of ways to interact with posts, and more news outlets than ever are using Reactions to encourage post engagement. Surely you’ve seen

Facebook’s News Feed algorithm can make or break website traffic. And while we’ve seen recent changes related to clickbait articles, overly promotional language and video content,

This app is about to become your daily obsession… and we can’t blame you. It’s a running tally of every local news reporter and anchor

Surely you’ve noticed by now that Facebook removed the ability to edit link previews on July 18th, 2017. It’s part of the company’s promise to

7/10/17 UPDATE: Facebook has temporarily extended the deprecation deadline of this capability for the Social News Desk application until October. Social News Desk continues to work

WWLP 22 News and Western Mass News compete for control of DMA 114, Springfield-Holyoke, MA. While WWLP is considered the front-runner on air, on Facebook the

Local news people are a fiercely-competitive bunch. I can say that because I was one – and in many respects still am one. Which is

Facebook Director of Product Daniel Danker manages many video related features on The Social Network, including the video tab, the Connected TV app, and Facebook Live.

Did you tune in to the Facebook Live event featuring Facebook VP of Product for News Feed Adam Mosseri and Facebook’s new Head of News Partnerships, Campbell

Facebook is taking a road trip around the country to meet with local journalists and media companies. We caught up with them in Atlanta at

I’ve noticed recently while working with my clients that video has really become a driving force for new growth in both reach and engagement. “Well

Facebook is changing the rules, again. But before you start stressing, some good news: this change will actually make it EASIER for local media organizations

Facebook today released its News Feed values statement to help sum up the company’s vision for how and why they give certain posts more visibility

I get asked two questions all the time: is the beard real, and how often should I be posting to Facebook? First, I can tell

Since Facebook’s unveiling of its new Branded Content Policy last month, our inbox at Social News Desk has been stuffed with questions. Here are some of

What has long been a gray area in Facebook’s Terms and Conditions has become crystal clear, albeit complicated to comply with. The new Branded Content